School of Business and Economics: Recent submissions
-
Kimeu, Roline M. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study explored the effect of employee engagement drivers on employee retention at Marie Stopes Kenya (MSK), whose head offices are located at Nairobi, Kenya. Over the years, employee engagement drivers have been widely researched to see how they can influence employee retention which is a continuous concern for all organizations. The purpose of this study was to examine the effect of employee engagement drivers on employee retention at MSK. The study objectives were to determine the various drivers of employee engagement used at MSK, identify the measures of retention in the organization, evaluate the effect of employee engagement drivers on employee retention at MSK. The researcher adopted descriptive research design and the target population was all the employees of MSK. Census was applied in selecting participants for the study. Data obtained through an online questionnaire was analysed using Microsoft Excel and presented in tables, graphs, and pie charts. The findings indicated that performance management was the most used driver of employee engagement at MSK, at 52%; while 37% of respondents indicated that they had worked for MSK between 6-10 years, an indication of a high retention rate. Thus, researcher concluded that employee engagement drivers had a positive impact on employee retention. The researcher recommends that more focus be put on leadership and on non- cash benefits for the employees in the organization. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3878 Files in this item: 1
-
Moise, Shabani Ali (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study aimed to determine the effect of human resource management system (HRMS) on organizational performance in non-governmental organizations (NGOs) in the Democratic Republic of Congo (DRC) and focused on Welthungerhilfe (WHH). The objectives of the study were to find out to what extent HRMS are used in NGOs in the DRC, to determine the level of performance of NGOs in the DRC and to establish a relationship between HRMS and organizational performance of NGOs in the DRC. The purpose of the study was to establish the effect of HRMS on performance of NGOs in the DRC. Resource based view theory and expectancy theory were studied and descriptive survey was used to determine the respondents’ degree of agreement with various statements. The needed data was collected using questionnaires that were distributed to the entire WHH staff which was 90. The researcher conducted a correlation analysis to determine how HRMS affected organizational performance. The variable having violated the parametric assumption of Pearson correlation of a linear relationship and normal distribution, the researcher undertook spearman Rho correlation analysis on the variables. The findings showed that the use of various HRMS affected the organization’s performance. Further, it was clear that WHH adopted the HRMS at all three stages: operational, relational and transformational. The study recommends that the implementation of HRMS in the organization should not only focus on increasing the efficiency of the operation and supporting the HR professionals in those HR functions. Further, the study recommends that the employees be given significant importance to create a positive and healthy working environment in the organization for better performance. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3877 Files in this item: 1
-
Irungu, Ephantus W. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: Leadership style has an immense impact on employee performance and organization leadership has a duty to adopt the right styles and deploy it for the attainment of competitive advantage. This study examined the leadership styles practiced and their effect on competitive advantage in the Amica Saving and Credit LTD. Its objectives were to identify leadership styles used in the running of Amica Savings and Credit, determine the major leadership challenges affecting the growth of Amica Savings and Credit, identify the sources of competitive advantage at Amica Savings and Credit, and examine the effect of leadership styles on competitive advantage at Amica Savings and Credit. The study adopted the descriptive research design and its target population included board of governors, departmental heads, and the branch managers and their assistants at the Sacco. A census approach was used to select 62 respondents and questionnaires were used in data collection. The Statistical Package for Social Sciences (SPSS), version 23 was used in data analysis. The study found that these four leadership styles were employed in the running of the Sacco: transformational at (30%), transactional at (28.4%), democratic at (24.6%), and situational at (16.9%). The research also revealed that the Sacco was affected by a number of challenges in managing competition including the challenge of innovation, management of change and uncertainty, meeting the demand of the various stakeholders and financial strains. The study concluded that the leadership styles had significant effect on competitive advantage of the Sacco. The study recommended that the Sacco leadership should explore and adopt other leadership style that might be more effective. Description: Master of Business Administration in Strategic Management and Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3876 Files in this item: 1
-
Makau, Esther (Daystar University, School of Business and Economics., October , 2021)[more][less]
Abstract: The purpose of this study was to assess the effect of management of cash flow activities on the financial performance of publicly listed insurance companies in Kenya. Operating cash flow management, investing cash flow management and financing cash flow management were used as independent variables and ROA, ROE and solvency margin were used as proxy for financial performance (dependent variable). The study was anchored on the Miller-Orr cash management model supported by Baumol's deterministic theory of cash management, pecking order and free cash flow theory. The study employed a descriptive research design with secondary source of data being obtained from the annual audited financial reports of six publicly listed firms for six years (2014-2019). Data was analyzed by both descriptive and inferential statistics. To assess the robustness of outcomes, the analysis performed three diagnostic tests: multicollinearity tests, Heteroskedasticity test, and Normality test. To measure the significance of the association between the variables under analysis and to determine the extent to which the predictor variables explain the dependent variable, inferential statistics such as R square, t-tests, and F-tests were used. The data was evaluated using correlation analysis and multiple linear regression analysis. The results of the study revealed a strong1positive relationship1between the1study variables with coefficient of determination (R2) of 43.3% on the components of cash flow activities and return on assets; coefficient of determination (R2) of 45.3% on the components of cash flow activities and return on equity and coefficient of determination (R2) of 52.4% on the components of cash flow activities and solvency margin. Among the study’s recommendations is that publicly listed insurance firms in Kenya need to re-invest the premium contributions in the high interest generating assets such as stocks and bonds to give shareholders maximum returns. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3875 Files in this item: 1
-
Kung’a, Michael (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: Several firms have often sought to acquire other firms as a means of gaining competitive advantage. However, the acquisition strategy is not always successful as research evidence shows. Mwalimu Sacco recently acquired the Equatorial Commercial Bank through stakes in June 2014 and subsequently rebranded it to Spire Bank. However, the effect of this acquisition strategy has not been examined for its effects on the Sacco’s organizational performance. The purpose of this study, therefore, was to assess the effects of acquisition strategy on Sacco performance in Kenya with the case of Mwalimu National Sacco. The study was guided by the following objectives: to determine effects of pre-acquisition factors necessitating acquisition of of the Equatorial Bank by Mwalimu Sacco; the effect of performance measures of acquisition adopted by Mwalimu Sacco; and to establish the effect of the acquisition on organizational performance at Mwalimu National Sacco. The study adopted a descriptive research design and drew responses from a total of 73 respondents who were issued with questionnaires. The study established that Mwalimu National Sacco was able to gain market power, enhance innovation, minimize product development risks, reshape their competitive environment, receive financing solutions through growth of assets and customer base, and were also able to revitalize the company through knowledge and skills necessary for survival in the long term. The study recommends that organizations seeking to participate in acquisitions should employ focused leaders who can follow through the change process from start to finish and are capable of creating and communicating an organizational culture. This study was poised to have significance in three main sectors: scholarship, Sacco management and policy making organs by adding new perspectives of effects of acquisitions on non-formal financial institutions Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3868 Files in this item: 1
-
Wachira, Jackson Nderitu (Daystar University School of Business and Economics, May , 2014)[more][less]
Abstract: The purpose of the study is to establish how adoption of strategic management practices has affected the performance of youth managed SMEs in Kenya. A lot of existing literature agrees that there exists a significant, positive relationship between strategic management practices and organizational performance. Small and medium enterprises (SMEs), in Kenya cut across all sectors of the economy and provide one of the main sources of employment and generate widespread economic benefits. SMEs however, face a lot of challenges that mainly relate to their smallness and this can be mitigated against by being strategic. Strategic management enables firms to formulate comprehensive strategy which is important for survival in a dynamic and competitive environment. Strategic management practices enable a firm to become aware of when, where and how it should compete. The study was cross sectional in nature and it targeted 112 SMEs that are owned by youths. The findings of the study show that those SMEs that adopted strategic management practices are more successful than the ones that have not. Further results indicate that strategic management practices have been adopted by many SMEs. However, few implement the strategic plans which they formulated. The findings of this study will add to the existing body of literature on the strategic management practices of micro-enterprises and youth managed micro-enterprises in particular. This research study will also be of significance to the youth who manage micro enterprises and to the government, financial institutions and other major stakeholders. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3866 Files in this item: 1
-
Kariuki, Lucy Njeri (Daystar University School of Business and Economics, March , 2016)[more][less]
Abstract: The study was designed to identify the effects of strategic plan implementation on organizational performance in the insurance sector, a case of NHIF. Descriptive research design was employed in the study. The study focused on the 2005-2010 strategic plan of the organization. It targeted a population of 323 employees of NHIF and 25% of the sample was drawn from the target population. Data was collected using questionnaires. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 21.0 which generated pie charts and tables. The key finding was that strategic plan implementation experienced challenges mainly because of inadequate and ineffective training of both the employees and senior managers on the process that could ease its implementation. At NHIF, the implementation stood at 48 (70%). The study concluded that targets were mutually agreed upon and those targets were in line with the organizations objectives. In addition, it was found that performance measurements were used to evaluate, control and improve operations process in order to ensure that the organization achieved its goals and objectives. The study recommended that NHIF should initiate a policy of providing opportunities for information technology development for its staff. This would help them to engage closely and creatively with activities that would improve the strategic performance of the organization and that NHIF should simplify its hierarchy structures to ensure easier information flows, more collaboration among the personnel and teamwork. This is likely to help improve staff understanding of the strategic objectives and align their efforts towards attainment of those goals. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3865 Files in this item: 1
-
Mukasa, Grace Kaome (Daystar University School of Business and Economics, May , 2016)[more][less]
Abstract: Today organisations are called to manage their greatest assets, people, through managing job satisfaction levels if their vision and mission are to be realized. Whereas LVCT Health designed job satisfaction strategies by addressing the legal contract, it did not automatically result into job satisfaction. This research sought to assess how employee psychological contracts can be used as a strategic tool in promoting job satisfaction: Case of LVCT Health. The objectives of the study were: to analyze employee’s job satisfaction levels, to determine the perceived contents of psychological contents, to establish factors that shaped psychological contracts, the extent to which LVCT Health met its employees’ psychological contracts and to establish the link between psychological contracts and job satisfaction at LVCT Health. A descriptive approach was used utilizing a census with a population of 132 staff. Questionnaires and interviews were used to collect data which was analyzed and presented in form of graphs, tables, correlations and percentages and interpretation provided. The findings presented a mix or relational and transactional contents of employee’s psychological contracts, an overall job satisfaction level of 60%, and indicated a correlation between psychological contracts and job satisfaction. The study recommended that employers should strategically understand the contents of employees’ psychological contracts, conduct regular staff climate surveys and conduct benchmarking exercises to manage satisfaction. Further study was recommended on HR practices that promote positive psychological contracts. Description: Master Of Business Administration In Strategic Management And Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3864 Files in this item: 1
-
Nderitu, Joyce Wanjiku (Daystar University School of Business and Economics, June , 2013)[more][less]
Abstract: Adoption of new and relevant strategies to gain sustainable competitive advantage is necessary in Christian universities. Strategies in an organization determine competitive advantage. The goal of this research was, therefore, to widen the sphere of knowledge and understanding about strategies adopted by Christian universities to gain sustainable competitive advantage. The objectives of this research were to identify the strategies adopted by PACU to gain a sustainable competitive advantage, to establish the effects of using various strategies to gain sustainable competitive advantage, to identify the challenges facing PACU in gaining sustainable competitive advantage, and to establish possible solutions to confront the challenges facing PACU. The data collected was analyzed using both qualitative and quantitative methods of data analysis. The findings were presented using mainly tables as well by a presentation of reports of the analysis of the various themes arising from the responses received from the participants. On effects of using various strategies, the participants expressed a variety of opinions. Quality products and service lead to satisfied customers and in return, they recommend other customers to join the university. Low fees as a strategy were discouraged by some participants. Challenges facing PACU were expressed differently by various participants. Lack of funds was expressed as a major challenge at PACU. To achieve sustainable competitive advantage, sustainable strategies were suggested by various participants. PACU needs to adopt timely implementation of strategies, and introduce a variety of unique programs and aggressively market them. These programs need to be competitive and of good quality. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3862 Files in this item: 1
-
Ndubi, Joslyne K. (Daystar University School of Business and Economics, May , 2016)[more][less]
Abstract: Public sector organizations worldwide are under pressure to increase efficiency while delivering improved and integrated services. The track record for success in bringing about change in organizations in public sector is poor; it is implementation rather than formulation that is the hard part. This research study sought to examine factors affecting effective implementation of organizational change in the public sector in Kenya with a focus on the Judiciary. The research identified organizational culture, leadership, resources and organizational structure as the main factors that affect organizational change management in the Judiciary. The study is oriented on Mckinsey Kotter’s eight step model of change management and adopted a descriptive research design that aimed at analyzing change implementation environment at the Judiciary. The target population was management level of which a census of 51 respondents were issued with questionnaires with a significant response rate of 35 out of the 51 respondents. The findings indicated that 74% of the respondents strongly agreed leadership was a major factor that affected implementation of organizational change while 74.3% of the respondents strongly agreed that resistance to change was a major challenge that slowed down the change implementation process. The study recommends that the Judiciary should address the challenges faced in the implementation process as most of the challenges identified are internal and therefore are within its control. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3857 Files in this item: 1
-
Mulama, Eric Bulogosi (Daystar University School of Business and Economics, June , 2017)[more][less]
Abstract: As a result of the increased challenges faced in the day to day implementations of projects in different sectors of the economy, there has been a need to have proper organized project cycle management. Successful planning and execution of projects will lead to re-investments and investments by multinational corporations particularly in the health sector. According to the economic survey of the Kenya National Bureau of Statistics, 2006, the health sector contributes the highest value export which is estimated to 25.1 billion as of 2006. The purpose of this research was to assess the factors determining successful project implementation in non-Governmental organizations in the case of African Population and Health Research Kenya. The target population was 138 employees working in Nairobi. The sample size was 61 of the employees. The study used descriptive research design to describe and portray characteristics of the events. The study also used questionnaire as method of data collection. Quantitative data was analyzed by use of both descriptive and inferential statistics by use of Statistical Package for Social Sciences (SPSS) version 22. The results showed that managing of risk practice seemed to be usable more in well- defined environments than in unpredictable environments hence could be deduced that APHRC was well-defined. However, managing risk relied on the recognition of actions having an impact on the goal of project as well as on the probability evaluation and the impact of these events. The study concluded that at APHRC there were success factors in project implementation. Leadership styles, staff training, management commitment, knowledge management and risk management were those factors. Regarding training, it can be deduced that APHRC staff underwent intensive training which helped to progress performance in their current roles to foster project success. Description: Master Of Business Administration In Project Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3855 Files in this item: 1
-
Weche, Barnabas Reuben (Daystar University School of Business and Economics, May , 2016)[more][less]
Abstract: The general objective of the study was to examine factors influencing the type of vehicle purchase decisions in Kenya’s motor vehicle industry. Descriptive research design was employed in the study. Simple random sampling techniques were employed while data collection was conducted with the help of a questionnaire. The data was analyzed using descriptive and inferential statistics with the help of the Statistical Package for Social Sciences (SPSS) version.2.0. The results were then presented in tables, charts and figures. The study revealed that there was a positive significant relationship between economic factors and purchasing decision. The study further revealed there was a positive significant relationship between psychological factors and purchasing decision. Finally the study revealed that there was a positive significant relationship between demographic factors and purchasing decision. The study concludes that psychological factors, social-cultural factors, economic factors, as well as demographic factors influence the type of vehicle purchase decision in Kenya. The study recommends that firms dealing with motor vehicle need to consider the various economic factors that influence consumer decision making such as interest rates, income as well as rising fuel prices. In this regard they need to design motor vehicle for different categories of customers in different income brackets in Kenya. There is a need to make sure that investments in quality occur in areas that will resonate with consumers. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3853 Files in this item: 1
-
Wamae, Phoebe (Daystar University School of Business and Economics, May , 2016)[more][less]
Abstract: The study was aimed at determining the factors of remote management on employee’s productivity at Medécins Sans Frontières. Descriptive research design and purposive sampling technique were used to determine the outcome. The target population was 298 employees with a sample size of 61 employees from Human Resource, Administration, Finance and Accounts, Medical and Logistics and Procurement. In order to obtain the information required for the study, questionnaires were administered to the respondents. Data analysis was done through the use of SPSS version 21 in order to quantify the findings. From the findings it was showed that training and development, communication, effective control and cost effectiveness were the factors that mainly promoted remote management. In order that the operations of the organisation succeed then it was necessary that the organisation strengthens these factors and as a result employee productivity was going to improve substantially. From the findings it showed that there were external challenges that the organisation was facing which included employee trust, government interference, competition for resources and cultural differences. In conclusion, for the organisation to be able to obtain its goal effectively, the organisation needed to eliminate its threats and enhance the factors that influenced its growth. The researcher hence recommended the organisation should enhance its systems and structures and incorporate reward systems to increase productivity from their employees. Further studies on other organisations that carry out remote management can be undertaken to see if they can be incorporated in other organisations. Description: Master Of Business Administration In Strategic Management & Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3852 Files in this item: 1
-
Mwangi, Eustace (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study sought to assess the effect of capital structure on financial performance of small and medium enterprises (SMEs) in the ICT sector, Nairobi County. The objectives were to; identify the proportion of debt and equity employed by ICT sector SMEs, assess how performance was measured, and determine the effect of capital structure on performance of ICT sector SMEs. The study employed three theories, namely, the pecking order theory, trade off theory, and agency theory. The study adopted a descriptive research design and a targeted population of 1048 ICT sector SMEs located in Nairobi’s CBD. Purposive sampling technique was used to select a sample size of 91 respondents. Data was collected using questionnaires. Quantitative data was analyzed using Statistical Package for Social Sciences (SPSS) version 25, while qualitative data was analyzed using thematic approach. The study found out that capital structure played a major role in the financial performance of SMEs in the ICT sector operating in Nairobi CBD at 72(96%), whereby 37(49.3%) SMEs were financed through short-term debt, 30(40%) through long-term debt, 38(50.7%) through short-term equity while 60(80%) were financed through long-term equity. Consequently, the findings show that 45(60%) of the SMEs were financed through a mix of debt and equity. A total of 72(96.0%) and 69(92%) SMEs measured financial performance in terms of profitability and return on assets. A majority of SMEs at 67(89%) confirmed that there was link between capital structure and financial performance. The study concluded that capital structure is very critical in the financial performance of ICT sector SMEs and hence they need to make informed decisions on how to balance between debt and equity capital sources. The study recommended that the government and other regulatory institutions should ensure that SMEs operate in a financial friendly environment where there is easy access to sources of SMEs financing. Description: MASTERS OF BUSINESS ADMINISTRATION in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3845 Files in this item: 1
-
Karenga, Elizabeth (Daystar University, School of Business and Economics, January , 2021)[more][less]
Abstract: The purpose of the study was to assess the effect of supply chain strategies on the operational performance of shipping line companies in Kenya. The objectives of the study were to establish the supply chain strategies, evaluate the measures of operational performance of shipping line companies in Kenya, and determine the effects of supply chain strategies on the operational performance of shipping line companies in Kenya. This research was guided by efficiency theory, resource-based theory, and supply chain management. Descriptive data was used to describe the features of the population under study. The population entailed 2,556 Maersk employees as of 31st January 2020. The target population of this research entailed 224 workers in the procurement department. A stratified random sampling approach was used to select a sample. Questionnaires were used to collect data, which was then analyzed using inferential and descriptive statistics. It was revealed that there had been operational excellence, customer focus, and demand forecasting in the organization. The findings established that there had been an increase in the following areas: market share, number of new customers, customer retention rate, and sales in the organization. It was noted that supply chain strategies had led to improved competitiveness, increase in the market share, customer growth, customer satisfaction, and sales growth in the organization. The study concluded that the services offered by Maersk Kenya Limited were of high quality and that supply chain strategies had a positive significant effect on the operational performance of shipping line companies. The study recommends that the management of shipping line companies must embrace effective supply chain strategies that guarantee quality in the supply chain process and have proper funding to support them. . Description: MASTER OF BUSINESS ADMINISTRATION in Supply Chain Management and Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3844 Files in this item: 1
-
Marima, Lynette (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The recent increase in uncertainty and job insecurity in the hospitality industry has had adverse effects on the level of employee engagement. Hotels need to identify effective employee engagement practices to harness staff potential to compete effectively. The purpose of this study was to determine the effect of employee engagement practices on organization competitiveness in four-star hotels in Kenya. The objectives of the study were to establish the employee engagement practices observed in four-star hotels, evaluate the level of organization competitiveness in four-star hotels, and determine the effect of employee engagement practices on organization competitiveness. This study was anchored on the resource-based view theory. Descriptive research design was used. The population of the study was 63 four-star hotels, and the target population was 19 four-star hotels dispersed across 6 geographical regions in the country. The study had a sample size of 57 respondents conveniently selected. A response rate of 89.5% was obtained. Secondary data was sought from the Kenya National Bureau of Statistics to assess competitiveness of the four-star hotels in the market. Data was collected through an electronically disbursed questionnaire and analysed through the Statistical Package for the Social Sciences (SPSS), version 28. The findings showed that the four employee engagement practices studied were applied widely in the hotels with each having an affirmative rate of greater than 75%. Four-star hotels in five of the six regions were performing more competitively than their rivals, with market penetration indices greater than a hundred. The findings also indicated that the employee engagement practices studied explained 59.6% of the variance of organization competitiveness. One of the recommendations of the study was that to be more competitive, hotels need to heighten employees’ innovation orientation through empowering job designs, effective training, and development programs. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic and Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3836 Files in this item: 1
-
Ommala, Ruth (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study focused on exploring the marketing strategies used by sugar manufacturers in Kenya to improve their performance by gaining a suitable competitive edge in the marketplace. The objectives of the study were to identify the marketing strategies used by Sony Sugar Company, assess how competitive advantage was measured at the company, and examine how the company’s marketing strategies influenced its competitive advantage in the market. The study was anchored on three theories, namely resource-based theory, game theory in marketing strategies, and the Ansoff matrix. This research adopted the descriptive design, and the population was 1,300, comprising employees and the management of Sony Sugar Company. A sample of 117, composed of permanent employees and three key informants, was selected through simple random and purposive sampling respectively. Data were collected using questionnaires and interview guides. The collected data were analyzed using descriptive (frequencies and percentages) and inferential (regression model) statistics with the aid of the Statistical Package for the Social Sciences (SPSS), version 25.0. Findings were presented through statistical tables. The findings revealed that the major marketing strategies that had been adopted by Sony Sugar Company to enhance competitive advantage were product strategy (72.9%), pricing strategy (61.7%), promotion strategy (60.7%), place strategy (23.4%), and sale volume strategy (15.9%). Overall, the study found that when all the five marketing strategies are combined, they influence competitive advantage of sugar manufacturing companies in Kenya by up to 65.8% (Adjusted R2=0.658). The study recommended that sugar manufacturing companies should consider the marketing mix and sales volume if they hope to have an edge over their competitors. Description: MASTER OF BUSINESS ADMINISTRATION in Marketing and Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3835 Files in this item: 1
-
Muigai, Alice (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The purpose of this study was to examine the strategies Daystar University uses to gain competitive advantage. The research objectives were to establish the strategies used by Daystar University to gain competitive advantage, the extent to which these strategies are used, determine how the strategies contribute to competitive advantage and identify the challenges faced while implementing these strategies. The study was informed by the Resource-Based View Theory, Knowledge-Based View Theory, Values Disciplines theory and Porter’s theory of competitive advantage. The study took the descriptive approach and made use of primary data collected through questionnaires issued to a sample population of 38 respondents in the top management positions of the university. The data was analyzed in terms of percentages, mean, and regression tables and presented in form of charts and graphs. The percentages were used to signify the variation between the various elements and their presence in the organization. The study found out that Daystar University uses differentiation, cost leadership, and focuses strategy and to a great extent. It can also be concluded that competitive strategies contribute to competitive advantage of the University. The challenges faced by the university while implementing these strategies include financial constraints, government legislation, increasing competition from other private universities, duplication of degree programs by other universities, weak or inappropriate strategy, resistance to change, organizational systems and internal policies and procedures. Description: Master of Business Administration in Strategic Management and Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3830 Files in this item: 1
-
Irungu, Aidah Nyambura (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: purpose of the study was to assess the relationship between horizontal integration strategies on performance of commercial banks in Kenya, with a specific focus on Stanbic Holdings Plc. The study objectives were to identify the horizontal integration strategies adopted, establish the measures of organizational performance used and to assess the relationship between horizontal integration strategy and organizational performance. Resource dependency theory, theory of efficiency, and performance theory led the research. The study used descriptive research and the target population consisted of 142 employees at Stanbic Holdings Plc's Nairobi headquarters. Primary data for this study was collected through a questionnaire using a census survey. The Statistical Package for Social Sciences (SPSS) version 22 was used to analyze data into descriptive and inferential statistics. Descriptive statistics helped in presenting results in the form of frequencies and percentages, while inferential statistics in the form of Pearson correlation was applied assess the relationship between horizontal integration strategies and performance. Findings indicated that Stanbic Holdings Plc used horizontal integration techniques including mergers, acquisitions, and hostile takeovers. The study also found that customer satisfaction, market share, and revenue growth were used as measures of performance. It was also found that there was a positive significant relationship between horizontal integration strategies and performance. It was recommended that financial institutions need to continually adopt horizontal integration strategies and establish strong measures of benchmarking that evaluate effectiveness of horizontal integration strategies adopted on performance. The study concluded that adoption of horizontal integration strategies enhanced performance in terms of customer satisfaction, revenue creation and increased market share. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3829 Files in this item: 1
-
Effect of Inventory Management Practices on Operational Performance A Case of Bamburi Cement LimitedNshutiyayesu, Marthe (Daystar University, School of Business and Economics., October , 2021)[more][less]
Abstract: Sound management of inventory can be a source for increased performance and ultimately a basis for competitive advantage for organization(s). The purpose of this study was to establish the effect of inventory management practices on operational performance of cement manufacturing firms in Kenya, with a focus on Bamburi Cement Limited. The objectives were to establish the inventory management practices adopted by Bamburi Cement Limited, determine the measures of operational performance at Bamburi Cement Limited, and assess the effect of inventory management practices on operational performance at Bamburi Cement Limited. The study was guided by the following theories: technology diffusion theory, transactional cost analysis theory, inventory control theory, and lean theory. The exploratory study design was adopted. The study population was all 851 employees of Bamburi Cement Limited with the target population being 198 employees in the operations, stores, and procurement departments. The sample size was 99, which was 50% of the target population. The questionnaire as the data collection instrument was pilot tested to ensure it yielded valid and reliable data. Descriptive and inferential statistics was conducted under data analysis and the findings were presented in tables, charts, and figures. The findings revealed that Bamburi Cement Limited had adopted inventory management practices in its operations and that the organization measured its performance in terms of reduction of production cycle, production costs, production line and wastages. Inventory management practices had an effect on operational performance. The study recommends that cement manufacturing companies should study their customer purchasing patterns and demands so that they can ensure that they have sufficient stock in their warehouses. Further, the management of these companies can invest in purchase of high producing cement machineries so as to produce sufficient cement. Description: MASTER OF BUSINESS ADMINISTRATION in Logistics and Supply Chain Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3828 Files in this item: 1