School of Business and Economics
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Kinoti, Jeniffer Kooru (Daystar University, School of Business & Economics, November , 2018)[more][less]
Abstract: Universities are increasingly adopting outsourcing of functions to save on cost, improve productivity, profitability, quality of services and concentrate on the core business of teaching and research. This study sought to establish the effect of outsourcing on the performance of a private university, a case of Daystar University. The objectives of the study were; to identify the activities adopted in the outsourcing process at Daystar University, to establish the effect of outsourcing on performance and to determine the challenges faced by the University in the outsourcing process. The study was guided by three theories, Agency Theory, Transaction Cost Economics, Theory and Resource Based View Theory. The study adopted descriptive research design and applied a census of the target population which was composed of 73 respondents. Primary data was collected using questionnaires and interviews. The data was analysed and presented in the form of tables and regression equations. The study found that relationship management in the outsourcing process had the most significant influence on performance, with a one-unit change in relationship management resulting in a 0.329 change in performance. It is recommended that Daystar University reviews its system of executing the outsourcing process in order to gain maximum benefits from outsourcing. One of the main challenges as stated by 68.8% (40) of the respondents in the study was dilution of the culture of the University. It is recommended that the University needs to have a mechanism of ensuring that the institution assimilates the service providers without allowing them to dilute the culture of the institution. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4200 Files in this item: 1
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Wambua, Christine (Daystar University School of Business and Economics, August , 2022)[more][less]
Abstract: Business Re-engineering (BR) refers to an organization’s reorganization of its operations and processes so to improve their customer services, their products and reduce on costs in a bid to attain global competitiveness. This study sought to establish the effect of business re-engineering approaches on the organization performance of Equity Bank. The theories adopted included the Resource Based View, Technology Acceptance Model (TAM) and Diffusion of Innovation Theory. Descriptive research design was employed. The study population was 6,710 from which a sample of 63 respondents was randomly selected. Structured questionnaires were used to collect data from the respondents. To verify the validity and reliability of the study instruments, a pre-test study was conducted on 7 respondents drawn from departments not actively involved in the study. Descriptive statistics was used to calculate the mean and standard deviation. Inferential statistics was performed using Pearson’s Correlation to test the relationship between variables at 95% confidence interval where p-values of ≤ 0.05 were considered significant. SPSS version 23.0 was used to analyse data. The findings of the study established that product re-engineering at 85.5% was the most employed approach by the bank compared to process and operations re-engineering. Further, 72.6% of the respondents indicated that the bank’s performance had improved due to adoption of BR. Finally, BR had a positive significant effect on the performance of Equity Bank. The conclusion was that the adoption of BR approaches led to the increase in the bank’s competitive edge, growth in customer base and increase in market share. A recommendation was suggested to identify the areas of BR that would result to the highest level of performance at Equity Bank. Description: MASTER OF BUSINESS ADMINSTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4085 Files in this item: 1
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Kahihu, Edwin Nderitu (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: Performance of the National Land Commission has been characterized by low revenue collection and slow business processes efficiency in the last three years. The commission has adopted various change management strategies which the current study sought to determine by evaluating the effect of change management strategies on organizational performance of The National Lands Commission. The objectives of the study were to; determine the effect of planning strategy on performance, examine the effect of communication strategy on performance, establish the effect of training strategy on performance of The National Land Commission. The study adopted the diffusion of innovation theory/rogers’ theory, Kurt Lewin model, Kotter’s Eight-Step Change Model and the Balance Score Card Model. This study adopted a cross-section survey research design. Target population was 239 respondents and the sample size was 150 respondents. Both descriptive and inferential statistics were adopted in the study. Results were as follows; Planning strategy, β = 0.255, t=5.222, p=0.0000, Communication strategy, β=0.456, t=3.295, p=0.000 and Training strategy, β=0.104, t=1.747, p=0.000. The study concluded that Planning strategy, communication and training strategies help to improve organizational performance. The study recommends that the management of the Commission should adopt planning strategy, communication strategy and training strategy as they help to improve organizational performance. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4084 Files in this item: 1
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Mukwal, Christian Bateka (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: Green marketing has received growing attention in various countries and organisations; this has been attributed by environmental raising issue such as deforestation of both the amazon and Congo Forest. A better understanding of this concept will enable governments’ agencies, county assemblies in solving related problem. Research has shown that green marketing is fundamental for environmental issues such as deforestation. The purpose of this research was to find out the effect of green marketing and especially marketing of eco charcoal on deforestation in the DRC. The objectives of the study entailed identifying the driver’s favouring deforestation, determining the effect of Green Marketing on both practices, and establishing the most effective Green Marketing strategies on deforestation in Bukavu through ecological charcoal marketing. The study used Maslow Hierarchy of Needs, Planned Behaviour and Behavioural Changes theories in which descriptive research design was adopted, with a target population of 25,935 respondents, classified on seventy-one (71) charcoal sellers in Bukavu, more precisely a documented number of nine hundred and thirty-five (935) Households (Business List, 2017), seven (7) Transportation Network Companies that supply charcoal at Ibanda commune in Bukavu. Purposive and snow balling sampling technique will be used and a 10% sample size of 278 respondents will be obtained. The researcher employed a correlation analysis to determine the relationship between the dependent and independent variables. The study found out that 249 (94.7%) were aware of green marketing, eco charcoal or deforestation implying the right information was provided, most respondents 251(95.4%) relied on wood charcoal as source of energy and recommended that the government need to continue educating the population by involving more community leaders & encouraging wood businesses to go green. Description: MASTER OF BUSINESS ADMINISTRATION In Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4081 Files in this item: 1
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Mavuti, Rosemary (Daystar University School of Business and Economics, May , 2022)[more][less]
Abstract: The purpose of the study was to determine the effects of information technology assets on organizational performance: A case of M-KOPA. The study was guided by the following research objectives; to establish the different types of information technology assets adopted in M-KOPA, to determine the level of performance within M-KOPA, and to establish the effects of information technology assets on organizational performance. The study employed descriptive research design in order to provide accuracy and effective representation of the variables being studied. The target population was 463 employees of M-KOPA. The primary data for this study was collected using questionnaires. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 23. The study established that M-KOPA employees had access to knowledge in using computers, in addition the employees were adequately trained and were able to login and use the computer application hence achieve organization objectives. Additionally, M-KOPA employees were effectively equipped to handle electronic procurement systems and other online application. Employees benefited from efficiency and effectiveness of using information technology hardware, software, and management systems. The study concluded that those organizations should embrace information technology assets to have competitive edge and improve service delivery to customers. The study recommends that organizations should utilize information technology hardware, software, and management system components to ensure data security and accessibility at the workplace. In addition, the organizations should budget for training and up skilling of employees on use of management systems at the workplace. Further research needs to be done to establish the possible risks involved in using information technology assets in handling customer data. Description: MASTER IN BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4080 Files in this item: 1
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Bisimwa, Hugues Munguakonkwa (Daystar University School of Business and Economics, August , 2022)[more][less]
Abstract: The study aimed at assessing the effect of monitoring and evaluation practices and performance of health projects in South Kivu, DRC: A case of the Programme National de Lutte contre le Sida (PNLS). The study objectives were to determine monitoring and evaluation practices of PNLS, establish the level of performance of the PNLS, and to determine the effect of Monitoring and Evaluation practices on the PNLS performance. The study used descriptive research design. The target population was made up of all the employees and managers, who total 59. The study took the form of a census. The study used questionnaire, descriptive, inferential statistics (Pearson correlation) and Chi-square. The study found that monitoring and evaluation practices are used but monitoring and evaluation training is not valued. The organization met the project performance parameter such as completion of project on time, within the scope of the project except cost. The study finally found that M&E practices significant statistical effect on project performance at the organization. This means that, an increase in use of monitoring and evaluation practices has an effect on project performance. The study recommends that the organization should regularly train employees and that, the management of the organization should ensure that adequate funds are availed for the successful implementation of the monitoring and evaluation practices. The research recommends that the DRC government should also improve the existing policies and if possible, introduce new policies that are friendly and do not get in the way of implementation of projects (AIDS projects). Description: MASTER OF BUSINESS ADMINISTRATION in Project Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4079 Files in this item: 1
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Aliton, Samson Okello (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: The business environment is constantly changing, therefore, there is a need for innovations to address various strategic goals. This study addresses the effect of strategic innovations on the creation of competitive advantage for manufacturing firms in Nairobi, Kenya. The objectives of this study were to identify the strategic innovations employed by manufacturing firms, assess competitive advantages of manufacturing firms, and determine the effect of strategic innovation on competitive advantage of manufacturing firms in Nairobi County. The theories that guided the study include organizational control theory, resource-based theory, diffusion of innovation theory, and Porter’s competitive advantage theory. The study used a descriptive research design to collect data. The study population comprised 314 manufacturing firms in Nairobi County. The study utilized stratified random sampling to arrive at a representative sample of 94 respondents. Questionnaires were employed to collect primary data, which was analyzed using Statistical Package for the Social Sciences (SPSS), version 26, and presented in form of frequencies, percentages, tables, and figures. The study revealed that 100% of the manufacturing firms under study adopted product innovation and organizational innovation, while 98.9% adopted business model innovation (BMI). Respondents agreed with a weighted mean of 3.713 on the level of competitive advantage of manufacturing firms. The findings indicated that product innovation had an effect on competitive advantage with a weighted mean of 3.855. BMI and organizational innovation affected competitive advantage of manufacturing firms in Nairobi with a weighted mean of 3.603 and 3.809 respectively. The study recommends that manufacturing firms in Nairobi County should embrace strategic innovation to gain competitive advantage. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management and Project Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4078 Files in this item: 1
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Asewe, Jael Atieno (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: The study investigated the effect of strategic planning on organizational performance of firms in the Kenyan pharmaceutical industry, the case of Cosmos Limited. The objectives were to determine the strategic planning practices adopted by the company, its organizational performance, and the effect of strategic planning on its performance. The study was mainly grounded on the resource-based view theory. The target population consisted of 33 senior and middle-level managers at Cosmos Limited, Nairobi, Kenya. The research adopted a census research design method as all of the population was under study. Semi-structured questionnaires were used in data collection, which was analyzed using Statistical Package for the Social Sciences (SPSS), statistics 26.0. The effect of strategic planning on organizational performance was analyzed using Pearson’s Product Moment Correlation. The findings revealed that mission, vision, and value statement, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis, strategy implementation, and strategic control are important practices used by the company in strategic planning. Furthermore, strategic planning had a significant effect on organizational performance. There was a moderately positive and significant correlation between SWOT analysis, strategy implementation, strategic control, and organizational performance, with a low positive correlation with mission, vision, and values. Environmental factors and organizational structure also affected the relationship between strategic planning and organizational performance. The study recommends the need for managers to establish proximity with their subordinates and effectively communicate the process of strategic planning. It concluded that strategic planning is an essential management tool that, when properly implemented, enhances organizational performance. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4077 Files in this item: 1
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Amo, Christine Mamai (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: Strategy implementation is influenced by firm level factors in an organization. Firm level factors can include organizational culture, leadership, organizational structure, financial resources and skills and competencies. The purpose of the study was to determine the effect of these firm level factors on strategy implementation in Non-profit organizations: A case of Kenyatta National Hospital. The specific objectives were assess key firm level factors at Kenyatta National Hospital (KNH), establish the level of strategy implementation at KNH, determine the effect of firm level factors on strategy implementation at KNH and to examine the moderating effect of government regulations and support systems on the relationship between firm level factors and strategy implementation at KNH. The study used descriptive research design, target population was 305 respondents , sample size of 92 and questionnaire for data collection. Stratified simple random sampling techniques was used. Data analysis involved descriptive and inferential statistics. The study concluded that Organization culture, leadership, organizational structure, financial resources, skills and competencies have a significant positive effect on strategy implementation. Government regulations and support systems have a moderating effect on the relationship between firm level factors and strategy implementation. The study recommended a study to be conducted on the same topic at KNH but should adopt other firm level factors besides organization culture, leadership, organizational structure, financial resources and skills and competencies. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4074 Files in this item: 1
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Mutunge, Winfred Octavy (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: This study aimed at understanding effects of fraud management strategies on market penetration in the insurance industry specifically at Jubilee Insurance Company, Kenya. The specific objectives of the study were; to identify the various fraud management strategies used at Jubilee Insurance Company, assess the market penetration of Jubilee Insurance Company and to determine effects of fraud management strategies on market penetration of Jubilee Insurance Company. The study used descriptive research design. The population of the study was 354 respondents and the sample size of 106 employees. Purposive and simple Random sampling were employed. Questionnaire was used to gather data from Jubilee Insurance Company. The findings revealed that fraud Management strategies were adopted at Jubilee insurance Company. It was revealed that market share, sales volumes and distribution channel positively affect the level of market penetration. Findings also revealed that Insurance Regulatory Authority have moderating effect on the relationship between fraud management strategies and market penetration. Set policies, laws and procedures of the Kenyan government affect the extent to which the fraud strategies of the company have impact on the market. This therefore translates to the extent of market performance. The study recommends that Jubilee Insurance Company should incorporate and improve fraud management strategies of fraud governance, fraud prevention, fraud assessment and fraud detection in this recommended order. This would enable the company to avoid resource wastage as well as to improve its market performance. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management and Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4073 Files in this item: 1
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Mbecha, Beth Njoroge (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: The purpose of this study was to assess the effect of strategic planning on project performance, a case study of USAID projects in Isiolo County. The objectives of the study were to establish the existence of strategic planning processes at USAID projects in Isiolo County; to determine project performance measures at USAID projects and to establish the effects of strategic planning on project performance at USAID projects. A descriptive design was applied in the study to determine the relationship between the key variables. The study’s population for this study was 626 USAID projects employees. The target of the study were the 146 employees working at USAID projects in Isiolo County drawn from operations, finance and project management departments from which 73 respondents were sampled using stratified sampling. Data was collected using questionnaires and then analyzed using SPSS software. Frequency distributions, percentages and tables were used to present data. The findings indicated that USAID projects in Isiolo County met the required set standards and were completed on time, there is a project management schedule to ensure that the projects are completed on time. The study further revealed that USAID projects in Isiolo County provided economic benefits to the local community. The study concluded that USAID projects in Isiolo County were completed within budget and that they provided social benefits to the local community. Strategic planning practices were streamlined with the implementation of projects in USAID. This was through coordination with the organizational leadership. The study recommends that project teams should adopt project management practices to reflect the work associated with delivering the project on time. They should regularly compare the amount of money spent against the budgeted amount and report this information to the managers and stakeholders. The managers in the organization should be able to prioritize objectives to ensure proper allocation and use of resources. Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management and Project Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4070 Files in this item: 1
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Makena, Lumbi (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: Functional strategies play a critical role in competitive advantage for a firm. The purpose of the study was to establish the influence of functional strategies on competitive advantage, in Amref Health Africa. The specific objectives were to establish the functional strategies adopted by Amref Health Africa, examine the levels of competitive advantage in Amref Health Africa and to establish whether functional strategies have influenced Amref Health Africa’s competitive advantage. The theories that informed the study were Porter’s Generic Theory, Management Theory, Administrative Management Theory and Resource-Based View Theory. The study adopted a descriptive research design. The target population was comprised of Senior, Middle and Lower-Level Leadership team from the Amref Institutions. They included AMREF Flying Doctors (AFD), Amref Enterprises (AEL), Amref Health Africa Headquarters (AHA) and Amref International University (AMIU). The study used a census approach where the entire population of 115 was used. Data was collected using a structured questionnaire and analysed by the use of descriptive statistics. Data analysing was conducted using SPSS version 26 software. The findings indicated that Amref Health Africa adopted the functional strategies. The findings also revealed to a large extent, that the organization had achieved competitive advantage. Finally, the results indicated that functional strategies are positively and significantly associated with competitive advantage of Amref Health Africa. The study concluded that, the functional strategies adopted by Amref Health Africa was human resource strategy, finance strategy and marketing strategy. The study also recommended that Amref Health Africa to invest adequately on functional strategies in order to be innovative to achieve its competitive advantage. Employees should be equipped with the skills, and technical competence to improve an organization's competitive advantage guided by human resource strategy. Description: MASTER OF BUSINESS ADMINISTRATION In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4062 Files in this item: 1
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Werede, Lihem (Daystar University School of Business and Economics, July , 2022)[more][less]
Abstract: The purpose of this research was to examine the risk-return relationship of residential real estate investment in Nairobi County. The research examined whether there was a significant relationship between betas and the expected return on residential real estate investment in Nairobi, Kenya. The study focused solely on residential property in Nairobi from 2010Q1 to 2021Q1, with an emphasis on selected systematic risks which are: liquidity risk, interest rate risk, income risk and inflation rate risk. The Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT) and Tobin’s q theory were used in this study to determine the relationship between risk and return on residential properties. The study's target population consisted of all listed residential property by HassConsult in Kenya from 2010 Q1 to 2021 Q1. The study relied on secondary data, and a census is used to collect information on the house price index and rent index from HassConsult, respectively. A quantitative design was used, with correlation, descriptive, and causal studies included. The collected data was analyzed with the help of Eviews12. The findings revealed that the house price index and the rent index had a volatile trend which is comparable on average. The highest and lowest points of the beta value corresponded to changes in the underlying risk factors, with the exception of inflation rate risk and income risk. Liquidity risk and inflation rate risk have a negative and significant effect on the house price index, whereas interest rate risk has a positive and significant effect. Only income risk had a negative and significant effect on the rent index. Findings from this study concludes that rental income is the most profitable component of return and is less exposed to systematic risk, whereas house price provides a lower return and is more susceptible to systematic risk. The study recommended that policymakers control these factors, and investors should estimate their expected return by taking risk premiums into account. Description: MASTER OF BUSINESS ADMINISTRATION In Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4047 Files in this item: 1
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Mutunge, Winfred Octavy (Daystar University, School of Business and Economics, October , 2022)[more][less]
Abstract: This study aimed at understanding effects of fraud management strategies on market penetration in the insurance industry specifically at Jubilee Insurance Company, Kenya. The specific objectives of the study were; to identify the various fraud management strategies used at Jubilee Insurance Company, assess the market penetration of Jubilee Insurance Company and to determine effects of fraud management strategies on market penetration of Jubilee Insurance Company. The study used descriptive research design. The population of the study was 354 respondents and the sample size of 106 employees. Purposive and simple Random sampling were employed. Questionnaire was used to gather data from Jubilee Insurance Company. The findings revealed that fraud Management strategies were adopted at Jubilee insurance Company. It was revealed that market share, sales volumes and distribution channel positively affect the level of market penetration. Findings also revealed that Insurance Regulatory Authority have moderating effect on the relationship between fraud management strategies and market penetration. Set policies, laws and procedures of the Kenyan government affect the extent to which the fraud strategies of the company have impact on the market. This therefore translates to the extent of market performance. The study recommends that Jubilee Insurance Company should incorporate and improve fraud management strategies of fraud governance, fraud prevention, fraud assessment and fraud detection in this recommended order. This would enable the company to avoid resource wastage as well as to improve its market performance. Description: Master of Business Administration in Strategic Management and Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4021 Files in this item: 1
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Asande, James Anyona (Daystar University, School of Communication, October , 2022)[more][less]
Abstract: The purpose of this study was to examine the effects of media framing on public perceptions of Chinese involvement in the SGR (Standard Gauge Railway) in Kenya between 2014 and 2020. With objectives being to establish the types of frames used by the Kenyan media to portray the SGR, to find out the perception of the public regarding the SGR and to assess how media frames, influence public perception of Kenya-China relations focusing on SGR construction. The findings ascertain the need for media-framing choices by Kenyan media to turn it into a sustainable media organization that acts as a watchdog of the citizens of Kenya on issues of public interest. The study findings will also benefit media practitioners. By reviewing the findings, media practitioners are better informed to make critical decisions about media framing. The theoretical framework for this study defines and introduces framing theory and media dependency theory as the two theories that explain the process through which the pursuit of media framing occurs. The study adopted a triangulation research design that used both questionnaire survey and quantitative content analysis. The study sampled 278 respondents using questionnaires as the main data collection tool. The study established that the media plays a major role in shaping the public perception. Media stories influenced and changed perceptions of Chinese involvement in the SGR by shaping public opinions. The findings also revealed that media frames influenced the perception of Kenya-China relations based on SGR constructions, and that there was a significant relationship between media frames and public perceptions. The study further established that exist moderate the relationship between dominant frames and public perceptions in Chinese involvement in the SGR. The framing theory offers vital insight into ways in which the media in Kenya portrays China to influence its target audience's consciousness. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4020 Files in this item: 1
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Mwangi, Grace (Daystar University School of Business and Economics, May , 2019)[more][less]
Abstract: The purpose of this study was to examine the effect of emotional marketing on organizational performance with particular focus on Safaricom PLC in Kenya. The specific objectives were to determine the components of emotional marketing used by Safaricom PLC; measure the level of organizational performance at Safaricom PLC; and investigate the factors that show the link between emotional marketing and organizational performance at Safaricom PLC. The study was guided by three theories, namely four laws of emotions, social constructionists, and cognitive appraisal. The study adopted descriptive research design with the target population being 2109 staff of Safaricom PLC. A total of 212 respondents were sampled and selected through stratified sampling technique. Primary data was collected through a questionnaire, analyzed by use Statistical Package for Social Sciences (SPSS) version 23.0, and presented in form of distribution tables. The study findings revealed that Safaricom PLC had adopted four components of emotional thinking; consumer perception (80.9%), perceived quality (68.3%), brand awareness (76.5%), and consumer purchase decision (74.86%). Further, the study established that the majority (90.16%) of the respondents were in agreement that emotional marketing influences to a very great extent on the way the company is efficient in running its daily activities. It was concluded that emotional marketing had a significant effect on organizational performance of Safaricom PLC. The study recommended that the management of Safaricom PLC should do market research within given timelines so that they can be able to identify the most important emotional marketing channels which will enable them to target their customers effectively and efficiently. Description: Masters Of Business Administration In Strategic Management And Marketing URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3911 Files in this item: 1
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Mutinda, Mary K. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The purpose of this study was to establish the effects of management involvement on implementation of microfinance institution’s projects, with a focus on Kenya Women Microfinance Bank (KWFT). The objectives of the study were to establish the management involvement in microfinance institutions projects; to determine the impact of implementation of projects in microfinance institutions, and to assess the effect of management involvement on implementation of projects in microfinance institutions. The researcher used a descriptive research design. The study focused on various KWFT branches in Nairobi County, with a sample size of 182. Questionnaires and interviews were used for data collection, and the data was analyzed using the Statistical Package for Social Sciences (SPSS), version 23. The relationship between management involvement and project implementation was analyzed using correlation analysis. The study established that proper leadership is exercised in KWFT (as per 38.2% of the respondents), projects in KWFT are implemented on time (as indicated by 56.6% of the respondents), leadership contributes to timely completion of projects (according to 29.4% of the respondents), and organizational culture and policies affect the relationship between management involvement and implementation of projects to a moderate extent (as per 40.4% of the respondents). Overall, the study found a significant and positive correlation between management involvement and successful implementation of projects. The study recommends the need to increase the level of management involvement in project implementation as this enhances the management’s execution of leadership, communication, and resource allocation. Description: Master of business administration In Strategic management and project management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3908 Files in this item: 1
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Mwando, Sarah Wambui (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: The construction industry is vital in any country. It contributes to the economy by affecting the gross domestic product and creating employment opportunities.This study aimed to determine the influence of stakeholder communication on the performance of private construction projects in Nairobi County. It was guided by three objectives: to identify the stakeholder communication prevailing in the private construction projects in Nairobi County, assess the performance of private construction projects in Nairobi County, and determine the influence of stakeholder communication on the performance of private construction projects in Nairobi County. The theories used in this study were stakeholder theory, goal-setting theory, and control theory. The study adopted a descriptive research approach and had a sample size of 115 respondents. Structured questionnaires were used to collect data from the respondents. The Statistical Package for the Social Sciences (SPSS), version 22, was used in data analysis. The study established that pull, push, and interactive stakeholder communication approaches were used (as stated by the majority of the respondents - 67.0%), and inadequate stakeholder communication leads to poorly performing private construction projects (as agreed by 57(57% of the respondents). The study concluded that stakeholder communication influences the performance of private construction projects in Nairobi County and recommended continuous coordination and proper relationship management between all stakeholders involved in a private construction project. The study recommends the adoption of stakeholder communication channels in private construction projects to enhance performance as well as the need for further research on stakeholder communication in different sectors. Description: Master of Business Administration in Project Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3889 Files in this item: 1
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Aduvagah, Susan Phera (Daystar University, School of Business and Economics, September , 2021)[more][less]
Abstract: The study examined the influence of social media engagements on the performance of the Safaricom PLC brand. Four (4) objectives guided the study: to identify the social media platforms Safaricom PLC has adopted for customer engagement, establish how Safaricom PLC uses social media for customer engagement, determine how Safaricom PLC measures its brand performance, and establish how the social media engagements adopted by Safaricom PLC are affecting the brand’s performance. Diffusion of innovation, social penetration, and balanced scorecard theories underpinned the study as they illustrate how technology spreads through a population and the operational benefits of using technology. The population of the study comprised 168 employees in Safaricom PLC’s social media department. A questionnaire with open and closed-ended questions was used to collect both qualitative and quantitative data, and the response rate was 82%. Descriptive and inferential statistics were obtained using the Statistical Package for the Social Sciences, version 23, and the findings presented in tables and figures. Most (84.6%) of the respondents agreed that Facebook was the most popular platform used by Safaricom PLC for customer engagement, followed by Twitter (78.5%), blogs (76.9%), and YouTube (61.5%). On Safaricom PLC’s use of social media to engage with customers, 66.9% of the respondents agreed that the company uses Facebook to get feedback from the public while regarding Twitter, 86(62.2%) and 51.5% agreed that the company uses it for direct interaction with its customers, and to introduce new products, respectively. The overall conclusion of the study is that social media engagement positively impacts Safaricom PLC brand’s performance. The study recommends the adoption of social media as a marketing, sales, and customer engagement strategy to increase brand performance. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3888 Files in this item: 1
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Mwangi, Janet Wanjiru (Daystar University, School of Business and Economics, June , 2021)[more][less]
Abstract: This study sought to determine attrition causes and their effects on organizational performance in the Kenyan telecommunication industry, with a specific focus on Airtel Kenya Limited. The objectives of the study were to establish measures of organizational performance, determine the effects of attrition on organizational performance, and determine the moderating role of government policies and competition on organizational performance. The study was guided by the reward theory of attraction, survival-based theory, human capital theory, and system theory. A descriptive research design was used, and the study population was the 476 employees of Airtel Kenya Limited. The target population comprised 245 employees drawn from five departments, namely logistics and procurement, information and communication technology, administration and human resources, marketing and customer service, and finance and accounts. The study had a sample size of 76 (employees of Airtel Kenya Limited) identified through purposive sampling. For data collection, a questionnaire was used, and the data was processed and analyzed using the Statistical Package for the Social Sciences (SPSS), version 23. Means, standard deviation, and variance on the dependent and independent constructs were used to show how clustered or dispersed the constructs were. According to the findings, the causes of attrition in the Kenyan telecommunication industry include salaries and wages, competition for the workforce, job security, training and development programs, and government policies. The study concluded that employee reward management is vital for organizational performance and recommended a positive relationship between employee development and organizational performance. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3880 Files in this item: 1