Masters Theses: Recent submissions
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Mwangi, Janet Wanjiru (Daystar University, School of Business and Economics, June , 2021)[more][less]
Abstract: This study sought to determine attrition causes and their effects on organizational performance in the Kenyan telecommunication industry, with a specific focus on Airtel Kenya Limited. The objectives of the study were to establish measures of organizational performance, determine the effects of attrition on organizational performance, and determine the moderating role of government policies and competition on organizational performance. The study was guided by the reward theory of attraction, survival-based theory, human capital theory, and system theory. A descriptive research design was used, and the study population was the 476 employees of Airtel Kenya Limited. The target population comprised 245 employees drawn from five departments, namely logistics and procurement, information and communication technology, administration and human resources, marketing and customer service, and finance and accounts. The study had a sample size of 76 (employees of Airtel Kenya Limited) identified through purposive sampling. For data collection, a questionnaire was used, and the data was processed and analyzed using the Statistical Package for the Social Sciences (SPSS), version 23. Means, standard deviation, and variance on the dependent and independent constructs were used to show how clustered or dispersed the constructs were. According to the findings, the causes of attrition in the Kenyan telecommunication industry include salaries and wages, competition for the workforce, job security, training and development programs, and government policies. The study concluded that employee reward management is vital for organizational performance and recommended a positive relationship between employee development and organizational performance. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3880 Files in this item: 1
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Koske, Vickie (Daystar University, School of Human and Social Sciences, August , 2021)[more][less]
Abstract: The purpose of the study was to determine the challenges faced by health care providers in adopting and using electronic medical records (EMR) in Mama Lucy Kibaki Hospital. The specific objectives were to establish current usage of EMR in Mama Lucy Kibaki Hospital, determine factors that affect usage of EMR technology and determine the challenges faced by healthcare providers in adopting and using EMR. Descriptive research design was used. The study targeted a population of 221 members of the medical staff of Mama Lucy Kibaki Hospital with a sample size of 30%. The data was collected using interviews and questionnaires, and SPSS version 23 was the data analysis tool. It was based on both descriptive and inferential analysis. The data was presented through tables, pie charts, and graphs. The study indicated that 81% of the respondents have EMR systems in their department, with 52% as hybrid systems and 29% fully electronic. It was also established that Mama Lucy Kibaki Hospital has invested in IT infrastructure for EMR Systems to a large extent, represented by 48% of the respondents. The study recommended strategies to help enhance the uptake of EMR, such as training of staff on the usage of EMR, advocacy forums on the advantages of EMR adoption, and regular provision of technical personnel to maintain, repair, and upgrade the systems. Another recommendation was that similar studies be conducted in private hospitals within Nairobi County. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3879 Files in this item: 1
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Kimeu, Roline M. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study explored the effect of employee engagement drivers on employee retention at Marie Stopes Kenya (MSK), whose head offices are located at Nairobi, Kenya. Over the years, employee engagement drivers have been widely researched to see how they can influence employee retention which is a continuous concern for all organizations. The purpose of this study was to examine the effect of employee engagement drivers on employee retention at MSK. The study objectives were to determine the various drivers of employee engagement used at MSK, identify the measures of retention in the organization, evaluate the effect of employee engagement drivers on employee retention at MSK. The researcher adopted descriptive research design and the target population was all the employees of MSK. Census was applied in selecting participants for the study. Data obtained through an online questionnaire was analysed using Microsoft Excel and presented in tables, graphs, and pie charts. The findings indicated that performance management was the most used driver of employee engagement at MSK, at 52%; while 37% of respondents indicated that they had worked for MSK between 6-10 years, an indication of a high retention rate. Thus, researcher concluded that employee engagement drivers had a positive impact on employee retention. The researcher recommends that more focus be put on leadership and on non- cash benefits for the employees in the organization. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3878 Files in this item: 1
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Moise, Shabani Ali (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: This study aimed to determine the effect of human resource management system (HRMS) on organizational performance in non-governmental organizations (NGOs) in the Democratic Republic of Congo (DRC) and focused on Welthungerhilfe (WHH). The objectives of the study were to find out to what extent HRMS are used in NGOs in the DRC, to determine the level of performance of NGOs in the DRC and to establish a relationship between HRMS and organizational performance of NGOs in the DRC. The purpose of the study was to establish the effect of HRMS on performance of NGOs in the DRC. Resource based view theory and expectancy theory were studied and descriptive survey was used to determine the respondents’ degree of agreement with various statements. The needed data was collected using questionnaires that were distributed to the entire WHH staff which was 90. The researcher conducted a correlation analysis to determine how HRMS affected organizational performance. The variable having violated the parametric assumption of Pearson correlation of a linear relationship and normal distribution, the researcher undertook spearman Rho correlation analysis on the variables. The findings showed that the use of various HRMS affected the organization’s performance. Further, it was clear that WHH adopted the HRMS at all three stages: operational, relational and transformational. The study recommends that the implementation of HRMS in the organization should not only focus on increasing the efficiency of the operation and supporting the HR professionals in those HR functions. Further, the study recommends that the employees be given significant importance to create a positive and healthy working environment in the organization for better performance. Description: Master of Business Administration in Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3877 Files in this item: 1
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Irungu, Ephantus W. (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: Leadership style has an immense impact on employee performance and organization leadership has a duty to adopt the right styles and deploy it for the attainment of competitive advantage. This study examined the leadership styles practiced and their effect on competitive advantage in the Amica Saving and Credit LTD. Its objectives were to identify leadership styles used in the running of Amica Savings and Credit, determine the major leadership challenges affecting the growth of Amica Savings and Credit, identify the sources of competitive advantage at Amica Savings and Credit, and examine the effect of leadership styles on competitive advantage at Amica Savings and Credit. The study adopted the descriptive research design and its target population included board of governors, departmental heads, and the branch managers and their assistants at the Sacco. A census approach was used to select 62 respondents and questionnaires were used in data collection. The Statistical Package for Social Sciences (SPSS), version 23 was used in data analysis. The study found that these four leadership styles were employed in the running of the Sacco: transformational at (30%), transactional at (28.4%), democratic at (24.6%), and situational at (16.9%). The research also revealed that the Sacco was affected by a number of challenges in managing competition including the challenge of innovation, management of change and uncertainty, meeting the demand of the various stakeholders and financial strains. The study concluded that the leadership styles had significant effect on competitive advantage of the Sacco. The study recommended that the Sacco leadership should explore and adopt other leadership style that might be more effective. Description: Master of Business Administration in Strategic Management and Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3876 Files in this item: 1
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Makau, Esther (Daystar University, School of Business and Economics., October , 2021)[more][less]
Abstract: The purpose of this study was to assess the effect of management of cash flow activities on the financial performance of publicly listed insurance companies in Kenya. Operating cash flow management, investing cash flow management and financing cash flow management were used as independent variables and ROA, ROE and solvency margin were used as proxy for financial performance (dependent variable). The study was anchored on the Miller-Orr cash management model supported by Baumol's deterministic theory of cash management, pecking order and free cash flow theory. The study employed a descriptive research design with secondary source of data being obtained from the annual audited financial reports of six publicly listed firms for six years (2014-2019). Data was analyzed by both descriptive and inferential statistics. To assess the robustness of outcomes, the analysis performed three diagnostic tests: multicollinearity tests, Heteroskedasticity test, and Normality test. To measure the significance of the association between the variables under analysis and to determine the extent to which the predictor variables explain the dependent variable, inferential statistics such as R square, t-tests, and F-tests were used. The data was evaluated using correlation analysis and multiple linear regression analysis. The results of the study revealed a strong1positive relationship1between the1study variables with coefficient of determination (R2) of 43.3% on the components of cash flow activities and return on assets; coefficient of determination (R2) of 45.3% on the components of cash flow activities and return on equity and coefficient of determination (R2) of 52.4% on the components of cash flow activities and solvency margin. Among the study’s recommendations is that publicly listed insurance firms in Kenya need to re-invest the premium contributions in the high interest generating assets such as stocks and bonds to give shareholders maximum returns. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3875 Files in this item: 1
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Muriungi, Purity M. (Daystar University, School of Communication, July , 2021)[more][less]
Abstract: The purpose of this study was to establish the effects of internal communication on job efficiency at the Kenya Post Office Savings Bank (Postbank) by conducting an internal communication evaluation. This was in order to establish the effectiveness of internal communication at the bank and how the same affects employee’s job efficiency. The objectives of the study were to establish the effects of forms of internal communication on employee’s job efficiency at Postbank, establish employees’ perception on the relationship of internal communication to job efficiency, and establish the effects of supervisor-employee communications on job efficiency. The study employed a quantitative descriptive research design to establish the effects of internal communication on employee’s job efficiency. Questionnaires were used to collect quantitative data and they contained both open and closed ended questions and was divided into five sections. From the sample size of 60 employees at the headquarters, a total of 45 participated in the survey. The key findings from the study indicated that formal and informal communication were used as forms of internal communication at the bank, but formal communication was widely used to share official information about the bank among employees. From the results, 37.8% of the respondents indicated that as much as information was actively shared by management, the content in this communication was not clear and therefore employees had to seek clarification on most cases. 35.6% of the respondents indicated that their supervisors did not engage them in the process of decision making thus causing them to be demotivated. Additionally, 66.7% of the employees indicated that horizontal and vertical communication sped information sharing within departments. The study recommended that the institution should ensure all its systems work together and in a seamless manner for internal communication to be effective Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3874 Files in this item: 1
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Bwalya, Andrew (Daystar University, School of Communication, October , 2021)[more][less]
Abstract: Today, social media pervades the daily life of many people including the faith of the youth. Consequently, a study on the use of social media among youths in Nairobi for peer evangelization emerged as an imperative. Pegged on the New Media Theory, the objectives of this research were threefold. Firstly, this inquiry sought to explore how Catholic youths in Nairobi used social media. Secondly, the research endeavored to examine the extent to which Catholic youths in Nairobi used social media for peer evangelization. Thirdly, this exploration strove to identify the challenges Catholic youths in Nairobi faced when sharing the gospel message on social media. The research adopted a descriptive design and employed a questionnaire to collect data. The researcher purposively chose the archdiocese of Nairobi due to its cosmopolitan nature. However, the study was limited to Kiambu and Nairobi Central deaneries within the archdiocese of Nairobi. Through a multistage sampling method, a sample size of 267 was randomly sampled. The response rate was 97.3 percent. Data from the respondents was collected. Thereafter, the researcher sorted, coded and analyzed it using the Statistical Package for Social Sciences (SPSS) Microsoft software version 26. The findings indicated that the respondents were active consumers of social media and used social media chiefly to communicate with friends. WhatsApp, Facebook and Instagram in that order appeared as the most popular social media among the respondents. The study also indicated that to a great extent the respondents used social media for peer evangelization. The study recommends that all Catholic youth chaplains in Nairobi should receive formal training in the use of social media. Once trained, they could eventually help the youth in packaging faith content on social media in a manner that captivates the audience. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3873 Files in this item: 1
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Muya, Belinda J.N. (Daystar University, School of Human and Social Sciences, August , 2021)[more][less]
Abstract: This study explored the utility of mobile technologies in the Kenyan health Monitoring and Evaluation (M&E) system, focusing on m-Jali by Amref Health Africa (Amref) in Kenya to identify the application’s competitive advantage and best practices for replication. It was anchored on the system theory, and adopted a descriptive research design. The study targeted seven (7) community units (CUs) and connected health facilities under m-Jali implementation in Makueni County. A total of 128 respondents were sampled. These included Community Health Volunteers (CHVs) and officials from the Ministry of health (MoH). Data was collected using questionnaires and interview guides and analyzed using the Statistical Package for Social Sciences (SPSS), version 23.0. According to the findings, there is aneed for efficiency and convenience as these are the principal drivers for the adoption of mobile technologies in health M&E. The findings also showed that 20% of health M&E systems’ effectiveness and efficiency can be explained by the utility of m-Jali and similar mobile technologies as indicated by R2 = 0.198. Additionally, the findings revealed that most users experienced challenges in using m-Jali, which made them stop using it. The study concluded that there is inadequate financing to build, implement, and maintain adequate health M&E mobile technologies. Another conclusion was that there is lack of ownership and impetus by the MoH in the development of mobile technologies for M&E. Therefore, the study recommends that MoH invests financially in mobile technologies for M&E and takes strategic ownership of the process to design, implement, and maintain the technologies. Further, the study recommends a review of the Kenyan health M&E system to accommodate mobile-based approaches. Description: Master of Arts in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3872 Files in this item: 1
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Karume, Tracy Wangare (Daystar University, School of Arts and Humanities, October , 2021)[more][less]
Abstract: The study sought to evaluate immediate conflict resolution mechanisms used in Kenya to control election-based violence. The objectives of the study were to examine the history of post-election violence cycles in Kenya between 1992 and 2017, evaluate measures aimed at fostering post conflict reconstruction in Kenya, and to assess the viability of the BBI as a prospect for national unity and cohesion in Kenya. The social learning theory of transitional justice was used to expound on post-conflict reconstruction. Furthermore, the study employed a mixed methodology and a descriptive research design with purposive sampling technique to collect data for this study in Nairobi. For data collection, key informant interviews, content analysis and questionnaires were used. Based on the findings, majority of the respondents experienced post-election violence. The study also revealed that 55.2 % of the respondents identified that the government put up measures to address post-election violence albeit not being successful in bringing about long-lasting peace. Additionally, the study found that the BBI is not a prospect for sustainable national unity. This is because it would not bring about long-lasting peace since it did not address past injustices that are often triggered by election irregularities thereby leading to post-election violence. Thus, it was established that the BBI was a political ploy set to favor the political elite at the expense of Kenyans. Therefore, the study recommended that government institutions should be strengthened, and marginalization should be addressed. This will de-escalate the division caused by the politicization of the BBI which is paramount. Further research could also be done on possible measures that could contribute to the resolution of underlying issues that drive conflict and are triggered by elections in Kenya. Description: Master of Arts in Diplomacy, Development, and International Security URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3871 Files in this item: 1
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Kipkemoi, Moreen (Daystar University, School of Human and Social Sciences, Nairobi., October , 2021)[more][less]
Abstract: The purpose of this study was to assess the role of monitoring and evaluation (M&E) in implementing e-government in Kenya. The study was objectively focused on to establish the extent to which M&E was adopted, the role of M&E in the implementation of e- government, the capacity the ministry had in monitoring and evaluating e-government, and the effectiveness of M&E in the implementation of e-government in Kenya. The study adopted descriptive survey design. The study carried out a census where all the 46 members of the target population were included in the study. Primary data was collected by use of questionnaires and interview schedules. The analysis included both descriptive and inferential statistics. Simple regression, t-test and the analysis of variance (ANOVA) were used to determine the relationship between the variables. The study found that performance indicators, the logical framework approach, theory-based evaluation, and rapid appraisal methods were the tools used to measure and evaluate e-government. It was also established that M&E was used in tracking of the project progress. The study further found that M&E was effective in the implementation of e-government. This was at a mean of 2.50 and standard deviation 0.86. The study therefore concluded that the adoption of M&E, capacity to carry out M&E, and the effectiveness of M&E had an influence on the outcome of e-government implementation. The study recommended that routine project monitoring should be undertaken, and the frequency of the monitoring should also be made clear. The study further recommended an analysis of the measures taken to address M&E in e-government to ascertain its adequacy. Evaluations must be designed to suit the desire of local needs to produce credible evaluation results. Description: MASTER OF ARTS in Monitoring and Evaluation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3869 Files in this item: 1
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Kung’a, Michael (Daystar University, School of Business and Economics, October , 2021)[more][less]
Abstract: Several firms have often sought to acquire other firms as a means of gaining competitive advantage. However, the acquisition strategy is not always successful as research evidence shows. Mwalimu Sacco recently acquired the Equatorial Commercial Bank through stakes in June 2014 and subsequently rebranded it to Spire Bank. However, the effect of this acquisition strategy has not been examined for its effects on the Sacco’s organizational performance. The purpose of this study, therefore, was to assess the effects of acquisition strategy on Sacco performance in Kenya with the case of Mwalimu National Sacco. The study was guided by the following objectives: to determine effects of pre-acquisition factors necessitating acquisition of of the Equatorial Bank by Mwalimu Sacco; the effect of performance measures of acquisition adopted by Mwalimu Sacco; and to establish the effect of the acquisition on organizational performance at Mwalimu National Sacco. The study adopted a descriptive research design and drew responses from a total of 73 respondents who were issued with questionnaires. The study established that Mwalimu National Sacco was able to gain market power, enhance innovation, minimize product development risks, reshape their competitive environment, receive financing solutions through growth of assets and customer base, and were also able to revitalize the company through knowledge and skills necessary for survival in the long term. The study recommends that organizations seeking to participate in acquisitions should employ focused leaders who can follow through the change process from start to finish and are capable of creating and communicating an organizational culture. This study was poised to have significance in three main sectors: scholarship, Sacco management and policy making organs by adding new perspectives of effects of acquisitions on non-formal financial institutions Description: MASTER OF BUSINESS ADMINISTRATION in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3868 Files in this item: 1
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Wang, Martin (Daystar University, School of Arts and Humanities, October , 2021)[more][less]
Abstract: The purpose of this study was to investigate the implications of secession on regional stability and nation-building of seceded states, with reference to South Sudan. South Sudan gained her independence in 2011 after decades of protracted conflicts but plunged into yet another civil conflict that derailed all the quests for prosperity and development. The objectives for this study were to examine the role played by regional states in the secession process of South Sudan, evaluate the effects of secession of South Sudan on regional stability, and to analyze the social, economic, and political challenges of nation-building in South Sudan. The study used a combination of quantitative and qualitative research tools for collection of data. Primary data was extracted through interviews. Secondary data was obtained from review and analysis of journals, books, papers, peace agreements and other available literature on the implications of secession, regional stability, and conflict resolution. The study found out that the secession of South Sudan had multiple effects on the regional states, resulting to a web of insecurities in the East African region, threatening stability of the region as whole. Further, the independence of South Sudan did not ultimately resolve the political, economic, and social grievances that the southerners had against the successive Khartoum regimes. Nation-building in the new independent state is marred by several challenges. The study recommends that, although secession terminates continued series of conflicts, it should only be considered if both parties to the secession have the capabilities to ensure the delivery of statehood responsibilities to their citizens and neighboring communities. future studies need to explore the relationship between religion and ethnicity, and their implications on security in post-secession states, in the case of South Sudan. Description: MASTER OF ARTS in Diplomacy, Development, and International Security URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3867 Files in this item: 1
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Wachira, Jackson Nderitu (Daystar University School of Business and Economics, May , 2014)[more][less]
Abstract: The purpose of the study is to establish how adoption of strategic management practices has affected the performance of youth managed SMEs in Kenya. A lot of existing literature agrees that there exists a significant, positive relationship between strategic management practices and organizational performance. Small and medium enterprises (SMEs), in Kenya cut across all sectors of the economy and provide one of the main sources of employment and generate widespread economic benefits. SMEs however, face a lot of challenges that mainly relate to their smallness and this can be mitigated against by being strategic. Strategic management enables firms to formulate comprehensive strategy which is important for survival in a dynamic and competitive environment. Strategic management practices enable a firm to become aware of when, where and how it should compete. The study was cross sectional in nature and it targeted 112 SMEs that are owned by youths. The findings of the study show that those SMEs that adopted strategic management practices are more successful than the ones that have not. Further results indicate that strategic management practices have been adopted by many SMEs. However, few implement the strategic plans which they formulated. The findings of this study will add to the existing body of literature on the strategic management practices of micro-enterprises and youth managed micro-enterprises in particular. This research study will also be of significance to the youth who manage micro enterprises and to the government, financial institutions and other major stakeholders. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3866 Files in this item: 1
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Kariuki, Lucy Njeri (Daystar University School of Business and Economics, March , 2016)[more][less]
Abstract: The study was designed to identify the effects of strategic plan implementation on organizational performance in the insurance sector, a case of NHIF. Descriptive research design was employed in the study. The study focused on the 2005-2010 strategic plan of the organization. It targeted a population of 323 employees of NHIF and 25% of the sample was drawn from the target population. Data was collected using questionnaires. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 21.0 which generated pie charts and tables. The key finding was that strategic plan implementation experienced challenges mainly because of inadequate and ineffective training of both the employees and senior managers on the process that could ease its implementation. At NHIF, the implementation stood at 48 (70%). The study concluded that targets were mutually agreed upon and those targets were in line with the organizations objectives. In addition, it was found that performance measurements were used to evaluate, control and improve operations process in order to ensure that the organization achieved its goals and objectives. The study recommended that NHIF should initiate a policy of providing opportunities for information technology development for its staff. This would help them to engage closely and creatively with activities that would improve the strategic performance of the organization and that NHIF should simplify its hierarchy structures to ensure easier information flows, more collaboration among the personnel and teamwork. This is likely to help improve staff understanding of the strategic objectives and align their efforts towards attainment of those goals. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3865 Files in this item: 1
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Mukasa, Grace Kaome (Daystar University School of Business and Economics, May , 2016)[more][less]
Abstract: Today organisations are called to manage their greatest assets, people, through managing job satisfaction levels if their vision and mission are to be realized. Whereas LVCT Health designed job satisfaction strategies by addressing the legal contract, it did not automatically result into job satisfaction. This research sought to assess how employee psychological contracts can be used as a strategic tool in promoting job satisfaction: Case of LVCT Health. The objectives of the study were: to analyze employee’s job satisfaction levels, to determine the perceived contents of psychological contents, to establish factors that shaped psychological contracts, the extent to which LVCT Health met its employees’ psychological contracts and to establish the link between psychological contracts and job satisfaction at LVCT Health. A descriptive approach was used utilizing a census with a population of 132 staff. Questionnaires and interviews were used to collect data which was analyzed and presented in form of graphs, tables, correlations and percentages and interpretation provided. The findings presented a mix or relational and transactional contents of employee’s psychological contracts, an overall job satisfaction level of 60%, and indicated a correlation between psychological contracts and job satisfaction. The study recommended that employers should strategically understand the contents of employees’ psychological contracts, conduct regular staff climate surveys and conduct benchmarking exercises to manage satisfaction. Further study was recommended on HR practices that promote positive psychological contracts. Description: Master Of Business Administration In Strategic Management And Human Resource Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3864 Files in this item: 1
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Mbugua, Beth M.G. (Daystar school of communication, May , 2010)[more][less]
Abstract: Almost three decades into the pandemic HIV and AIDS still claims the lives of many people particularly the youth. Top down and expert driven communication seems not to be working and more participatory communication is needed to communicate to the youth. The study used qualitative design to explore and evaluate the effectiveness of Magnet Theatre among the Kangemi youth. The purpose of this study was to evaluate the effectiveness of Magnet Theatre technique using the Freirian Participatory Theory to determine if Magnet Theatre is an effective peer education and HIV and AIDS communication strategy among the youth in Kangemi. Data was collected from NOPE staff, AoC and the youth aged between 14 years – 24 years in Kangemi using Focus group discussions, in depth interview, personal testimonies and direct observation. The overall feeling of the youth was that Magnet Theatre is an effective communication strategy among the youth as it is a horizontal and participatory communication that empowers the youth to critically think about their own behavior and promotes behavior change. The findings of the study underscored that the youth preferred Magnet Theatre to the top down expert driven conventional methods of communication HIV and AIDS. Description: Master Of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3863 Files in this item: 1
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Nderitu, Joyce Wanjiku (Daystar University School of Business and Economics, June , 2013)[more][less]
Abstract: Adoption of new and relevant strategies to gain sustainable competitive advantage is necessary in Christian universities. Strategies in an organization determine competitive advantage. The goal of this research was, therefore, to widen the sphere of knowledge and understanding about strategies adopted by Christian universities to gain sustainable competitive advantage. The objectives of this research were to identify the strategies adopted by PACU to gain a sustainable competitive advantage, to establish the effects of using various strategies to gain sustainable competitive advantage, to identify the challenges facing PACU in gaining sustainable competitive advantage, and to establish possible solutions to confront the challenges facing PACU. The data collected was analyzed using both qualitative and quantitative methods of data analysis. The findings were presented using mainly tables as well by a presentation of reports of the analysis of the various themes arising from the responses received from the participants. On effects of using various strategies, the participants expressed a variety of opinions. Quality products and service lead to satisfied customers and in return, they recommend other customers to join the university. Low fees as a strategy were discouraged by some participants. Challenges facing PACU were expressed differently by various participants. Lack of funds was expressed as a major challenge at PACU. To achieve sustainable competitive advantage, sustainable strategies were suggested by various participants. PACU needs to adopt timely implementation of strategies, and introduce a variety of unique programs and aggressively market them. These programs need to be competitive and of good quality. Description: Master Of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3862 Files in this item: 1
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Jebor, Dorothy Kandie (Daystar school of communication, May , 2019)[more][less]
Abstract: The aim of this study was to evaluate students’ perceptions of crisis response strategies used during a crisis, a case of Moi University. Most of the studies in crisis communication have focused on the strategies of crisis communication but there is a dearth of scholarly work on publics’ perceptions about crisis response strategies used during a crisis especially in Kenya. The specific objectives of the study were to; describe the crisis response strategies used by the university during the crisis as perceived by the students; establish perceptions of the students on the university crisis response strategies used during the crisis; describe the influence of the crisis response strategies used during the crisis on attributions of the crisis by the students, and to determine the students’ perceptions of the influence of the crisis response strategies used during the crisis on the university reputation. The study adopted a descriptive survey design with a quantitative approach. The findings showed that; the response strategies deployed by the university during the crisis were; the university blamed the politicians at 69.7% and the university excused themselves by claiming inability to control the events that triggered the crisis and that they were a victim of the crisis too at 62.8%. Showing concern to the students was perceived to have minimized the damage caused by the crisis while informing the students that the politicians were behind the crisis made them feel that they should stand with the university. The findings also showed that the cause of the crisis was something over which the university had no power. Therefore, the findings of the study on the students’ perceptions and the influence of the response strategies on the university’s reputation and crisis responsibility following the crisis show how much any form of crisis response can destroy or build an organization’s reputation as well as shape the crisis attribution. Organizations should craft crisis response strategies to control reputational damage and diffuse publics’ negative feelings. Description: Master Of Arts In Corporate Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3861 Files in this item: 1
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Mwangome, Emmaculate Mwikali (Daystar school of communication, May , 2019)[more][less]
Abstract: This study examined stakeholder engagement by Universities with a specific reference to the University of Nairobi. The objectives were to: assess the role of corporate affairs department in managing and engaging stakeholders; examine stakeholder engagement strategies adopted by the corporate affairs department; and establish the challenges facing stakeholder engagement by the corporate affairs department at the University of Nairobi. The study was grounded on stakeholder theory. Descriptive research design was adopted and the target population was stakeholders that engaged the University of Nairobi’s Corporate Affairs Department. A total of 146 stakeholders were sampled and selected through simple stratified random sampling technique. A questionnaire was used to collect primary data which was analyzed using Statistical Package for Social Sciences (SPSS) version 23.0. The study findings indicated that the corporate affairs department at the UoN involved and responded to stakeholders. The study also found that involvement of stakeholders led to organisation effectiveness in terms of impacting skills to students among other activities within the department. The findings further indicated that lack of harmonization of the department interests and that of the organization was a significant challenge, followed closely by strict policies within the department which discourage students from engaging. Based on the findings, the study concluded that stakeholder engagement is a key component in enhancing the effectiveness of organizations. The study recommended that the department of corporate affairs at the University of Nairobi and any other organisation that intends to improve stakeholder engagement should ensure that stakeholders get instant responses and feedback on inquiry made and stay in constant touch with all the relevant stakeholders. Description: Master Of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3860 Files in this item: 1