Influence of digital innovation systems on perceived agricultural productivity: a case of ishamba in kenya.

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Influence of digital innovation systems on perceived agricultural productivity: a case of ishamba in kenya.

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dc.contributor.author Muzhingi, A. Samuel
dc.date.accessioned 2023-04-05T08:23:00Z
dc.date.available 2023-04-05T08:23:00Z
dc.date.issued 2022-10
dc.identifier.citation Muzhingi.A.S(2022).Influence of digital innovation systems on perceived agricultural productivity: a case of ishamba in kenya:Daystar University School of Communication(Thesis) en_US
dc.identifier.uri http://repository.daystar.ac.ke/xmlui/handle/123456789/4063
dc.description MASTER OF ARTS in Communication en_US
dc.description.abstract Digital technologies are transforming agricultural extension services by expanding accessibility to agricultural information ranging from plant variety selection to harvests, marketplaces, and weather forecasts. Agricultural extension services in Kenya's Nyeri county, in particular, have been lacking, prompting the growth of digital innovation systems such as iShamba to provide farmers with the agricultural information they require. iShamba, as a case study of an agricultural innovation system, functions as an agricultural extension service. Given this, the study proposes that digital innovation systems, through agricultural information dissemination and interactive capacities, have a significant impact on agricultural output. A telephone interview survey of 77 iShamba customers in Nyeri was undertaken. The sample size for this study was determined using non-probability convenience sampling, and data was input into Microsoft Excel and Google Spreadsheets. Thematic analysis was used to code and analyse the data collected. The findings of the study demonstrated how digital innovation platforms facilitate a participatory approach in agricultural extension services. Furthermore, the research showed that agricultural information from iShamba has benefited 94% of farmers and there was perceived productivity among 37% of farmers in Nyeri. The findings indicate how agricultural digital innovation platforms, specifically iShamba, have influenced Nyeri farming practices. However, 6% did not benefit, demonstrating how digital innovation must produce precise, comprehensive, innovative, and localised agricultural information to effectively replace traditional agricultural extension services, which are increasingly insufficient.   en_US
dc.description.sponsorship School of Communication of Daystar University en_US
dc.language.iso en en_US
dc.publisher Daystar University School of Communication en_US
dc.subject digital innovation systems en_US
dc.subject agricultural productivity en_US
dc.subject ishamba en_US
dc.subject kenya. en_US
dc.title Influence of digital innovation systems on perceived agricultural productivity: a case of ishamba in kenya. en_US
dc.type Thesis en_US


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