An Assessment of the Internal Communication Process at Christ Is The Answer Ministries (CITAM)

Abstract

This research study sought to look into the internal communication process at Christ is the Answer Ministries (CITAM). CITAM is a church with assemblies; business units which include three schools (nursery, primary and secondary); a children’s centre and a radio station. The process of internal communication in CITAM was the focus of this study inspired by two case scenarios where communication took place in the organization but yielded negative results. The research employed the descriptive research design taking CITAM as a case study. CITAM staff formed the respondents for this study. Questionnaires were distributed to the sample and interviews carried out. The research study findings show that 69.1% of the respondents reported that they very often receive communication from their supervisors whilst 79.4% of the respondents communicate with their supervisors on a daily basis. These findings suggest frequent communication within CITAM. With these findings, recommendations have been presented such as the need to strengthen communication from supervisor to staff and communication from staff to supervisor which will in turn strengthen other communication components such as feedback. Additionally, recommendations for further study have been presented such as carrying out a research on the internal communication process of either CITAM Church assemblies alone or CITAM business units. The main reason for this recommendation is the operations of the assemblies are different from those of the business units and the internal communication process may therefore be different.