Theses and Dissertations: Recent submissions
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Ramani, Ken (Daystar University School of Communication, October , 2022)[more][less]
Abstract: This study sought to determine how a company's reputation affected Kenya Airtel customers' satisfaction. The study’s specific objectives were to Ascertain how the diversity of Airtel Kenya’s services and products influence customers' satisfaction among students at TU-K, assess the leadership of Airtel Kenya's role in ensuring customer satisfaction among TU-K students and assess the impact of Airtel Kenya's corporate social responsibility on customer satisfaction. This study's research design was quantitative and descriptive in nature. The descriptive method for the research design defines the relationship between customer satisfaction and corporate reputation. The target population was sampled using a stratified random sampling approach, and the sample size of 400 was established using Yamane's formulas (1973). Questionnaires were used as a tool for gathering data. The study's main findings showed that, at the 0.000 level of significance, there was a positive and significant relationship between corporate reputation, product and service quality, leadership, and customer satisfaction. There was also a positive and significant relationship between corporate social responsibility and customer satisfaction. The study concludes that improving customer happiness depends critically on leadership, product and service quality, and corporate social responsibility. The survey suggests that Airtel should keep providing its customers with high-quality goods and services at reasonable pricing. In order to increase customer happiness, Airtel must also uphold a solid reputation. The study further recommends that Airtel should continue to engage in activities that foster corporate social responsibility. This is because CSR is an important opportunity for Airtel to give back to society and show that they value their customers. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4064 Files in this item: 1
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Muzhingi, A. Samuel (Daystar University School of Communication, October , 2022)[more][less]
Abstract: Digital technologies are transforming agricultural extension services by expanding accessibility to agricultural information ranging from plant variety selection to harvests, marketplaces, and weather forecasts. Agricultural extension services in Kenya's Nyeri county, in particular, have been lacking, prompting the growth of digital innovation systems such as iShamba to provide farmers with the agricultural information they require. iShamba, as a case study of an agricultural innovation system, functions as an agricultural extension service. Given this, the study proposes that digital innovation systems, through agricultural information dissemination and interactive capacities, have a significant impact on agricultural output. A telephone interview survey of 77 iShamba customers in Nyeri was undertaken. The sample size for this study was determined using non-probability convenience sampling, and data was input into Microsoft Excel and Google Spreadsheets. Thematic analysis was used to code and analyse the data collected. The findings of the study demonstrated how digital innovation platforms facilitate a participatory approach in agricultural extension services. Furthermore, the research showed that agricultural information from iShamba has benefited 94% of farmers and there was perceived productivity among 37% of farmers in Nyeri. The findings indicate how agricultural digital innovation platforms, specifically iShamba, have influenced Nyeri farming practices. However, 6% did not benefit, demonstrating how digital innovation must produce precise, comprehensive, innovative, and localised agricultural information to effectively replace traditional agricultural extension services, which are increasingly insufficient. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4063 Files in this item: 1
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Makena, Lumbi (Daystar University School of Business and Economics, October , 2022)[more][less]
Abstract: Functional strategies play a critical role in competitive advantage for a firm. The purpose of the study was to establish the influence of functional strategies on competitive advantage, in Amref Health Africa. The specific objectives were to establish the functional strategies adopted by Amref Health Africa, examine the levels of competitive advantage in Amref Health Africa and to establish whether functional strategies have influenced Amref Health Africa’s competitive advantage. The theories that informed the study were Porter’s Generic Theory, Management Theory, Administrative Management Theory and Resource-Based View Theory. The study adopted a descriptive research design. The target population was comprised of Senior, Middle and Lower-Level Leadership team from the Amref Institutions. They included AMREF Flying Doctors (AFD), Amref Enterprises (AEL), Amref Health Africa Headquarters (AHA) and Amref International University (AMIU). The study used a census approach where the entire population of 115 was used. Data was collected using a structured questionnaire and analysed by the use of descriptive statistics. Data analysing was conducted using SPSS version 26 software. The findings indicated that Amref Health Africa adopted the functional strategies. The findings also revealed to a large extent, that the organization had achieved competitive advantage. Finally, the results indicated that functional strategies are positively and significantly associated with competitive advantage of Amref Health Africa. The study concluded that, the functional strategies adopted by Amref Health Africa was human resource strategy, finance strategy and marketing strategy. The study also recommended that Amref Health Africa to invest adequately on functional strategies in order to be innovative to achieve its competitive advantage. Employees should be equipped with the skills, and technical competence to improve an organization's competitive advantage guided by human resource strategy. Description: MASTER OF BUSINESS ADMINISTRATION In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4062 Files in this item: 1
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Gikunda, Geoffrey (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: This study evaluated the impact of parental involvement on the literacy abilities of young children in the Meru central sub-county. This study's goals were to ascertain the influence of parents' educational attainment, establish the influence of parents' access to at-home literacy materials, and ascertain the impact of parents' economic well-being on preschoolers’ literacy skills in the Sub-County. The underpinning theories were the ecological systems theory and Coleman Theory. This study used a descriptive research design. The target population was 512 parents from selected registered Early Childhood Development learning centers in the Meru central Sub-County. A sample size of 225 respondents was obtained using the Yamane formula. Data was collected from primary sources using a structured questionnaire. The quantitative data was analyzed using the statistical package for social sciences (SPSS) version 22.0. The study performed inferential analysis to establish a study model using multiple regression analysis and tested the model using Analysis of Variance. The results showed that parent educational level had a positive moderately insignificant influence (β=0167; p=0.0133; r=0538), home literacy resources available to parents have a positive moderately significant influence (β=0.222; p=0.042; r=0.550), and, parents’ economic wellbeing has positive moderate significant influence (β=0.309; p=0.009; r= 0.586) on the literacy skills of pre-school children of 5-6 years old in Meru Central Sub-County. The study recommends that parents should; acquire literacy skills, and furnish their homes with literacy resources available fit for their pre-school children. Description: MASTERS OF ARTS in Child Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4061 Files in this item: 1
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Moraa, Sylvia Bokindo (Daystar University School of Communication, October , 2022)[more][less]
Abstract: This study sought to explore the use and influence of interpersonal health communication and narrative accounts of COVID-19 vaccinated individuals in Nairobi County, Kenya. The study was guided by the following objectives: To investigate the influence of interpersonal communication in the decisions for the uptake of COVID-19 vaccination among vaccinated individuals in Nairobi County. To find out the experiences of the vaccinated individuals after getting COVID-19 vaccination and to explore the interpersonal communication approaches used by COVID-19 vaccinated individuals to encourage the uptake of the vaccination. Snowball sampling was used and data-saturated at the 20th participant, and so these participants were used in the qualitative study where interviews were conducted and data collected. The researcher employed an exploratory research design because of the scanty knowledge of the experiences of the fully vaccinated individuals for COVID-19 in Kenya. The study population for this research was individuals living in Nairobi west who are 18 years and above and fully vaccinated for COVID-19, and an interview guide formulated by the researcher was used as a research instrument for this study. After the data collection, a software known as NVIVO was used for data analysis and the study found that interpersonal communication played a major role in encouraging the vaccinated individuals to go for the COVID-19 vaccine, and at the same time, these individuals employ interpersonal communication to try to persuade others to go for this vaccine. The study’s recommendations include interpersonal communication skills training for health workers and more research on the interpersonal health communication and narrative accounts of individuals living in different other counties in Kenya for more findings to help with the scaling up of vaccinations if need be, even if it is for a different kind of pandemic and the literature of COVID-19 vaccines in Kenya. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4060 Files in this item: 1
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Moraa, Sylvia Bokindo (Daystar University School of Communication, October , 2022)[more][less]
Abstract: This study sought to explore the use and influence of interpersonal health communication and narrative accounts of COVID-19 vaccinated individuals in Nairobi County, Kenya. The study was guided by the following objectives: To investigate the influence of interpersonal communication in the decisions for the uptake of COVID-19 vaccination among vaccinated individuals in Nairobi County. To find out the experiences of the vaccinated individuals after getting COVID-19 vaccination and to explore the interpersonal communication approaches used by COVID-19 vaccinated individuals to encourage the uptake of the vaccination. Snowball sampling was used and data-saturated at the 20th participant, and so these participants were used in the qualitative study where interviews were conducted and data collected. The researcher employed an exploratory research design because of the scanty knowledge of the experiences of the fully vaccinated individuals for COVID-19 in Kenya. The study population for this research was individuals living in Nairobi west who are 18 years and above and fully vaccinated for COVID-19, and an interview guide formulated by the researcher was used as a research instrument for this study. After the data collection, a software known as NVIVO was used for data analysis and the study found that interpersonal communication played a major role in encouraging the vaccinated individuals to go for the COVID-19 vaccine, and at the same time, these individuals employ interpersonal communication to try to persuade others to go for this vaccine. The study’s recommendations include interpersonal communication skills training for health workers and more research on the interpersonal health communication and narrative accounts of individuals living in different other counties in Kenya for more findings to help with the scaling up of vaccinations if need be, even if it is for a different kind of pandemic and the literature of COVID-19 vaccines in Kenya. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4059 Files in this item: 1
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Media Coverage of Covid-19 Vaccines in Kenya: A Case of the Standard and the Daily Nation NewspapersMuseo, Purity Katisya (Daystar University School of Communication, October , 2022)[more][less]
Abstract: The purpose of this study was to descriptively examine the media coverage of the COVID-19 vaccines in Kenya between January 2021 and December 2021 with a focus on the Standard and the Daily Nation newspapers. Its objectives were to examine the frequency accorded to COVID-19 vaccine stories in Kenya; determine the prominence given to COVID-19 vaccine stories; identify the sources relied upon by the Daily Nation and the Standard newspapers in the coverage and establish how Daily Nation and the Standard newspapers framed the coronavirus vaccines in the news within the period under investigation. Descriptive research design was used, and the population of the study was 500 articles of which 365 were from the Daily Nation newspaper while 135 were from the Standard. 125 articles selected from each newspaper using simple random sampling method. The study concluded that newspapers were crucial in the fight against the COVID-19 pandemic especially as an educative tool on the need to get vaccinated. However, COVID-19 vaccine stories were not given enough prominence by the two newspapers, enough frequency was also not accorded to the stories, 13 various frames were used to tell the COVID-19 vaccine story, but expert sources were ignored. From the 10 sources relied upon, the Ministry of Health was used the most. The study recommended that the Standard and Daily Nation newspapers should give more prominence to the COVID-19 vaccine stories, COVID-19 vaccine stories should be frequently published, expert sources should be relied upon more and that COVID-19 vaccine stories should focus more on the consequences of failing to get vaccinated to encourage more people to do so. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4058 Files in this item: 1
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Amijoi, Helen Emukule (Daystar University School of Communication, October , 2022)[more][less]
Abstract: This study aims to analyze the relationship between the stock market development and economic growth in Kenya This study uses a systematic review and analysis of relevant empirical reviews from previous studies. The study analyses data from five previous studies done in Kenya between the period 2017 -2021. The findings of the systematic review show that while an expanding stock market can cause economic growth to be impacted positively, this relationship is not straightforward and is affected by a variety of factors, including political stability, government policies, financial infrastructure, and the availability of credit and foreign investment. The study also identifies several challenges that have hindered stock market development in Kenya, including a shortage of liquidity, limited participation by domestic investors, weak corporate governance, and inadequate regulatory oversight. Based on these findings, the study provides evidence-based recommendations for policymakers to promote stock market development in Kenya and enhance its contribution to economic growth. These recommendations include improving the regulatory framework, enhancing transparency and disclosure requirements, increasing investor education and awareness, and strengthening corporate governance practices. The study concludes that stock market development has a significant positive effect on economic development in Kenya. Keywords: Stock market development, Economic growth, stock market. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4057 Files in this item: 1
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Amijoi, Helen Emukule (Daystar University School of Communication, October , 2022)[more][less]
Abstract: The purpose of the study was to establish how mobile phone apps impact the marketing of agricultural products across selected produce markets in Nairobi County. Nairobi County was selected as it has 44 listed produce markets in Nairobi County (Government of Kenya Website, 2018). The markets are categorized into Hawkers Markets, Development Tenant Purchase Markets, Self-constructed Markets and Open-Air Markets. The study focused on suppliers of agricultural products in different parts of the county and comprised 388 respondents. The study utilized a quantitative data analysis in the research design. The target population was 13,112, which included primary producers of agricultural goods, distributors of agricultural goods and retailers of agricultural products based in Nairobi County. The study used Coopers and Emory’s (1995) formula to calculate the sample size 388 respondents. The study further utilized disproportionate sampling to further categorize the respondents into primary producers, middlemen/distributors and vendors of agricultural goods operating within the markets in Nairobi. Based on the findings, it is possible to conclude that the choice of mobile app utilized by the three categories of respondents had an impact on how agricultural goods were marketed across the different markets situated in Nairobi County. The study recommended that the Communications of Authority of Kenya looks into policies which support the access to technology to women participating in trade within the country. The study also recommended more targeted policies toward youth to encourage farming utilizing technology to boost food security. Finally, the study recommended further research to allow access to agricultural marketing information for areas of the population with limited access to such information. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4056 Files in this item: 1
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Nyambura, Nancy Wagi Maina (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: The church in Kenya is lagging in disability inclusion matters. Deaf children participation in Sunday school is almost nonexistent. This phenomenological study examined the perceptions of Deaf children and their parents on spiritual nurture experiences at church. The study sought to establish the type of spiritual nurture programs offered to Deaf children at church; investigated Deaf children’s perceptions of the spiritual nurture experiences at church and finally explored the perceptions of parents of Deaf children as congregants on the Deaf children spiritual nurture experiences at church. The theories that guided the study were John Westerhoff’s faith development and Mark Oliver’s social model of disability. The research design applied was interpretive phenomenology and respondents were purposively selected so as to allow for homogeneity of the sample. Data collection tools included in-depth interview guide with six parents and Focus Group Discussion guide with seven children aged 7-12 years. Key findings of the of the study evidenced that two types of church programs were available; integrated and separate. The study revealed that both parents and Deaf children had positive and negative experiences at church. The positive perceptions included family support with interpretation, engagement in church activities, strong relationships by having friends in church; availability of sign language interpreters, and innovative teaching styles. The negative experiences included: unfriendly environment of, lack of involvement in activities, lack of sign language teacher, stigma, and no learning experiences. This study recommends that churches should redesign and deliver spiritual nurture programs in collaboration with children and their parents. Description: MASTER OF ARTS in Child Development URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4055 Files in this item: 1
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Minyenya, Joy. K .Njuguna (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: Pregnancy is often a time of high expectancy to the woman who is bearing a child through the uncertainties specific to pregnancy concerns, such as worries about the health of the baby and childbirth. The main objective was the prevalence of anxiety in pregnant women in their third trimester in a Nairobi, Kenya. Objectives of the study were to determine the characteristics of pregnant women in their third trimester, examine risk factors associated with pregnancy-related anxiety and to establish prevalence of pregnancy related anxiety in the third trimester. A cross-sectional quantitative study carried out in Embakasi West in Nairobi County. A total number of 174 pregnant women participated in the study, of the women who participated in the study 20 to 30 years 67.3% (118). 29.9 % (52) were pregnant for the first time while 47.1% (82) were unemployed. A total of 42.5% (74) recorded that it was very relevant to be anxious about delivery. Pregnancy-Related Anxiety Questionnaire-Revised 2 (PRAQ-R/R2) results showed that mean a of 3 indicating “sometime relevant” on fear of giving birth, while a mean of 2 “Hardly relevant” representing those who worry about bearing a handicapped child and an average of mean of 2 referring to “Hardly relevant” concerns about personal appearance. Correlation was done with the dependable variable Anxiety in pregnancy and characteristics associated with pregnant women as independent factors. There was a significant correlation between marital status of r= 0.071, p =0.35 and level of education r= 0.082 p=0.284 and anxiety in pregnancy. There was prevalence of anxiety in pregnant women in their third trimester in Nairobi County. The study recommends creation of awareness on pregnancy related anxiety, development of short and clear communication in antenatal clinics. Description: MASTER OF ARTS in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4054 Files in this item: 1
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Mulwa, David (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: The study determined the prevalence of compassion fatigue among caregivers in selected hospitals in Nairobi County in Kenya. The objectives of the study were to establish factors that cause compassion fatigue to caregivers of terminally ill patients, analyze psychosocial factors that affect caregivers of terminally ill patients and examine factors that mitigate effects of compassion fatigue on caregivers of terminally ill patients. This study was guided by two theories: Social Support Theory and Social Cognitive Theory. The research had a descriptive survey design, with target population of 393 caregivers and a sample size of 68 participants obtained from it. Participants were purposefully selected using random sampling technique. Data was collected using questionnaires and key informant interviews. Data was analyzed using SPSS (version 25) and Microsoft 365 excel. The findings showed that compassion fatigue was significantly prevalent among caregivers of terminally ill patients. The study showed that giving emotional support to the critically ill at workplace was the main cause of compassion fatigue to nurses. Secondly, lack of giving emotional support to the nurses themselves at both home and place of work made the situation worse. The other reason for compassion fatigue was lack of emotional support from family and colleagues while doing their duties. Based on the finding ten approaches were suggested by the respondent as effective methods to checking compassion fatigue among caregivers of terminally ill patients. The study recommended adequate surveillance of the state of compassion fatigue among caregivers of terminally ill patients with consistent debriefing of caregiver being done consistently. It was realized that every caregiver should be given some form of support system to assist them cope with the effects of compassion fatigue, while giving care to patients with terminal illnesses. Description: MASTER OF ARTS in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4053 Files in this item: 1
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Cheptoo, Purity Cheruiyot (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: The purpose of this study was to address the topic of the prevalence of Post-Traumatic Stress Disorder (PTSD) among field reporters in Standard Media Group in Nairobi County, Kenya. The objectives of this study were to investigate the prevalence of PTSD, determine the risk factors and find out coping strategies that can be implemented in the Standard Media Group, Kenya on reporters presenting with PTSD symptoms. The study population was 68 respondents, and the primary data was collected using questionnaires, interviews, and a PTSD scale to determine the symptoms of PTSD that the reporters experience. The data was analyzed using the Statistical Package for the Social Science (SPSS) version 27. The study used a descriptive research design and a correlational research strategy. The study revealed that majority of the respondents 72% of them, were between the age of 24 to 36 years. The study also found out that 49% of the respondents had little or no PTSD compared to 51% of them who had PTSD. The study showed that 26% of the respondents preferred talking to loved ones but also noted that only 13% of them preferred counseling. The recommendations that were suggested by this study were that the Standard Media Group Limited, Kenya needs to develop strategies to help their employees address mental health challenges. The media house would also benefit with having a staff counselor to give professional counselling to the journalists. There was also a need to sensitize and bring awareness of the negative impact of PTSD to ensure that reporters seek support on mental issues having had knowledge of PTSD. Description: MASTER OF ARTS in Counselling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4052 Files in this item: 1
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Kimathi, Geoffrey Kiria (Daystar University School of Applied Human Sciences, September , 2022)[more][less]
Abstract: Conduct disorder (CD) is a disruptive behavioral-mental condition that is characterized by an aggressive, hostile, deceitful, and disobedient attitude. The purpose of this study was to determine the prevalence, social factors, and interventions of CD among adolescents, with a focus on two selected charitable institutions in Dagoretti South Constituency, Nairobi County, Kenya. The study was guided by four objectives: determine the prevalence of CD among adolescents living in selected charitable institutions; establish the association between social factors and CD; identify some indicators of CD among adolescents in charitable institutions; and assess key interventions employed by selected charitable institutions to respond to the problem of CD among adolescents. The study sample (n=174) was selected from a population of 348 boys and girls living in two charitable children’s institutions (Children’s Garden Home and Cheryl’s Children’s Home). The study used a correlational research design and a stratified random sampling technique. Data was collected using a social demographic questionnaire (SDQ), conduct disorder scale (CDS), and an interview schedule. It was then analyzed using the Statistical Package for Social Sciences (SPSS), version 26. Inferential statistics were used, in which Pearson’s Chi-square and paired T-tests were carried out. The overall prevalence rate of CD was 59.8%. Based on cluster symptoms of CD, deceitfulness and theft had the highest prevalence rate (62.7%). The study reported a significant statistical association between CD, experience of violence (p=.003), lack of basic needs (p<.001), and drug abuse (p=.007). As per the findings, the study recommended counseling services, personalized adult supervision, and creativity in handling adolescents in charitable institutions. Description: MASTER OF ARTS in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4051 Files in this item: 1
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Barsulai, Collins (Daystar University School of Applied Human Sciences, August , 2022)[more][less]
Abstract: Problem gambling is a phrase that is used to define a syndrome of gambling-related behaviors that often causes substantial harm to individuals, others close to the gambling addict, and the community. This study investigated the prevalence of problem gambling and its associated risk and protective factors among Strathmore University Students in Nairobi County, Kenya. Its objectives were to identify the prevalence of problem gambling, risk factors and protective factors linked to it. Quantitative data were analyzed using the Statistical Package for Social Sciences (SPSS) version 23.0. The study employed a descriptive survey research design. The target population was students at Strathmore University between the ages of 17-35 years. However, the researcher was able to access participants between the ages of 18-35 only. Purposive sampling was used to select respondents and data was collected using questionnaires. 183 participants (72%) reported to having experience problem gambling. The key risk factors from this study were peer influence at 68%, cognitive distortions at 46%, familial influence at 48% and media influence at 32%. The main protective factors were family attachment at 72%, parental supervision at 71% and pro-social participation at 63%. The study revealed that gambling activities among students are very rampant with negative side effects. The institution should take precautionary measures to guide the students against the negative impacts of gambling and measures should be taken to ensure that the students have a genuine and continuous source of income-generating activities. Further research needs to be done to establish the association between social support and problem gambling. Description: MASTER OF ARTS in Counselling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4050 Files in this item: 1
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Kinjabi, Kibigo (Daystar University School of Communication, September , 2022)[more][less]
Abstract: This study explored the prospects and possibilities of Kiswahili language usage as a pedagogical tool in journalism training at the university level. The study specifically examined the perceptions of journalism students, professional journalists and journalism trainers regarding the usage of Kiswahili in journalism training. The study was anchored on the Functional Context Theory (FCT) and Constructivism Learning Theory (CLT). It adopted a concurrent triangulation mixed method design to yield quantitative and qualitative data. The target population for this study comprised professional journalists, journalism students and trainers in Kenya. A sample size of 274 respondents was selected using a non-probability purposive sampling technique for professional journalists and journalism trainers and simple random sampling methods for journalism students. Data was collected through a mixed method approach whereby a survey was administered to journalism students while journalism trainers and professional journalists were interviewed using a semi-structured interview guide. The data was analysed using quantitative and qualitative techniques and presented in tables and figures alongside narratives and descriptions. The study findings revealed high prospects and possibilities for the usage of Kiswahili as a pedagogical tool in journalism training institutions of higher learning. This study's findings will benefit journalism educators because it has suggested diverse approaches and tools to be used in journalism training at the university level. The study will also benefit media organizations that depend on professional journalists whose business is producing, packaging and disseminating information in the Kiswahili language. It will also be important to Kiswahili language scholars and policymakers who advocate for developing and using indigenous languages for institutional functions. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4049 Files in this item: 1
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Chirwa, Chimango (Daystar University School of Applied Human Sciences, October , 2022)[more][less]
Abstract: The purpose of this study was to establish the psychosocial challenges faced by women living with HIV and AIDS. The study addressed the following objectives: establish the psychosocial challenges faced by women living with HIV and AIDS, assess how women living with HIV and AIDS cope with the psychosocial challenges, and identify the socio-economic status of women living with HIV and AIDS at Coptic Hospital Hope Center. The learned helplessness theory and learning theories guided the study, which employed a descriptive research design targeting 1,103 women living with HIV and AIDs and attending the clinic at Coptic Hospital Hope Center. A sample of 92 women was included in the study. A questionnaire was utilized to collect data, which was analysed using the Statistical Package for Social Science (SPSS), version 26.0. The findings obtained from the analysis are presented using charts and tables. The study found that a majority of the respondents did not experience negative psychosocial challenges. However, their HIV/AIDS status remained secret and was only communicated to close people. The study further found the respondents relied mainly on counseling offered at the Coptic Hospital to counter psychosocial challenges associated with HIV/AIDS. Finally, the study found social economic characteristics of the women did not adversely influence them as a majority were well off and were able to afford to live a decent life. The study recommends the need to persist on the counselling practices given at the Coptic Hospital as they seemed to yield results in managing psychosocial challenges. Furthermore, it recommends the formation of support groups to help cope with the challenges. These groups will serve to offer psychosocial support to women living with HIV/AIDS. Finally, the study recommends counseling that is centered on continuous analysis of the issues of people living with HIV/AIDS on basis of social-economic characteristics. Description: MASTER OF ARTS in Counseling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4048 Files in this item: 1
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Werede, Lihem (Daystar University School of Business and Economics, July , 2022)[more][less]
Abstract: The purpose of this research was to examine the risk-return relationship of residential real estate investment in Nairobi County. The research examined whether there was a significant relationship between betas and the expected return on residential real estate investment in Nairobi, Kenya. The study focused solely on residential property in Nairobi from 2010Q1 to 2021Q1, with an emphasis on selected systematic risks which are: liquidity risk, interest rate risk, income risk and inflation rate risk. The Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT) and Tobin’s q theory were used in this study to determine the relationship between risk and return on residential properties. The study's target population consisted of all listed residential property by HassConsult in Kenya from 2010 Q1 to 2021 Q1. The study relied on secondary data, and a census is used to collect information on the house price index and rent index from HassConsult, respectively. A quantitative design was used, with correlation, descriptive, and causal studies included. The collected data was analyzed with the help of Eviews12. The findings revealed that the house price index and the rent index had a volatile trend which is comparable on average. The highest and lowest points of the beta value corresponded to changes in the underlying risk factors, with the exception of inflation rate risk and income risk. Liquidity risk and inflation rate risk have a negative and significant effect on the house price index, whereas interest rate risk has a positive and significant effect. Only income risk had a negative and significant effect on the rent index. Findings from this study concludes that rental income is the most profitable component of return and is less exposed to systematic risk, whereas house price provides a lower return and is more susceptible to systematic risk. The study recommended that policymakers control these factors, and investors should estimate their expected return by taking risk premiums into account. Description: MASTER OF BUSINESS ADMINISTRATION In Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4047 Files in this item: 1
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Muchiri, George M (Daystar University School of Communication, October , 2022)[more][less]
Abstract: This research investigated policies, and procedures applied in the universities’ customer service management systems in Kenya, to avert instances of students’ dissatisfaction with institutions’ performances. Following the case of Multimedia University, the researcher’s main concern was to check on what the Universities’ management, through corporate affairs offices do to enhance scholars’ service delivery in higher institutions of learning. The research objectives included: To establish contributions of public relations office in addressing students’ unrest as customers in the university; To find out how publications address the students’ unrest; and To investigate the role of customer service charter in addressing students’ unrest as customers of the university. The research process was guided by general systems theory and the fantastic service theory. A cross-sectional design was employed in the study. The target population comprised of 1267 respondents. A sample of 126 research participants was employed during the field research study. Data analysis was done using SPSS modules of descriptive frequencies and cross-tabulation. The validity and reliability of the research instruments was done using expert reviews. The research established that although the universities have a public relations/corporate office, it is not regarded as a priority sector in the university management, not many students know details of the public relations/corporate office; instances of rampant unrests are the recurring options used by students in expressing their dissatisfaction with the universities management. The university scholarly community is not aware of the details in the university service charter. The research recommends the need to make it clear regarding the roles of public communication/corporate affairs office. All scholars (students and lecturers) must be made aware of the office of public communication and corporate office, and the university service charter. Students in the university needs, to read and master contents of the university service charter. However the research raised a question on whether the university management have expertise in development of inclusive service charter(s). Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4046 Files in this item: 1
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Margaret, Chivila Mapenzi (Daystar University School of Communication, October , 2022)[more][less]
Abstract: The purpose of this study was to explore the social-cultural factors affecting the usage of mosquito nets among the residents of Kilifi County. The study had three objectives namely; to find out the extent to which the residents of Kilifi were aware of communication campaigns promoting the usage of mosquito nets as a preventive method against malaria, establish the level of perceived threat to malaria among residents of Kilifi County and, determine the social cultural factors affecting malaria communication campaigns promoting the usage of mosquito nets in Kilifi County. The study used the Health Belief Model (HBM) and Ideation Theory to ground the study theoretically. The study used a sample size of 345. To arrive at the sample size of 345, the researcher used systematic sampling in selecting the households to be involved in the study. Self-administered questionnaires were used to collect data and where need be researchers guided the respondents in filling the questionnaires in case of illiteracy. The study found that majority (86.3%) of the respondents in Kilifi County were aware that Malaria is a problem because of exposure to communication campaigns. The study found out that most of the respondents (above 80%) were not influenced by the social cultural aspects such as language, traditional herbs, and net possessed by evil spirits, gender and fear when it comes to mosquito net usage. The study concluded that the residents of Kilifi County were aware about malaria disease in the County. The Kilifi County government through the department of public health should create more awareness on the importance of regular use of mosquito nets to prevent malaria. Future studies should consider other counties in the coastal region such as Mombasa, and Kwale for the purpose of comparison. Description: MASTER OF ARTS in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/4045 Files in this item: 1