Browsing Theses and Dissertations by Issue Date
Now showing items 1-20 of 618
Next Page-
Mutai, Bertha Kirigo (Andrews University, 1991)[more][less]
Abstract: In Kenya, the majority of women in education occupy classroom teaching positions. Educational officers, in their hiring practices, appear to overlook women as resources, thereby depriving the schools of the skills and talents of potentially capable leaders. Students are also denied the role models of female leaders. This study investigates how difficult it is for women to secure professional careers in educational administration in Kenya.The population consisted of all the female teachers employed by the Ministry of Education in Kenya, and female Kenyan students in North American universities. A questionnaire was used to collect data from the women teachers selected from five educational levels, namely, university, commercial and technical colleges, secondary and primary schools, and Kenyan students in North American universities. The data collected were analyzed and tested for significant differences related to the women's marital status, age, education, and experience. All 52 items were tested by Chi-square and the alpha level was .05 for all tests. The conclusions are given in the order presented in the Purpose of the Study. 1. A majority of women teachers strongly agreed that advanced degrees were the key to administrative positions. 2. It appears that self-confidence to become school administrators was lacking as portrayed in the women's responses. 3. Women teachers believed they would gain selfsatisfaction in school administration positions. 4. Culture was recognized as the major barrier as compared to all other factors. 5. Family pressures were also a deterrent to women teachers aspiring to become educational administrators. Reproduced with6. Kenyan women teachers showed little interest in and commitment to educational administration as a career. 7. Lack of role-models was yet another factor preventing women from pursuing careers in educational administration. Description: Dissertation URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3926 Files in this item: 1
-
Organizational change management: An exploratory study of selected catholic organizations in NairobiSoko, Jacob Jeketule (Daystar University, Faculty of Postgraduate Studies, June , 2007)[more][less]
Abstract: Organizations are ever faced with change which is internally or externally driven. While change is positive for organizations that are resilient and agile, organizations that are rigid and hierarchical in structure find it difficult to adapt to it. Catholic organizations find themselves in a state of rigidity and hierarchy. The purpose of the study was to explore and evaluate the intervention measures employed by catholic organizations in Nairobi in responding to changes and whether such measures give the organizations resilience in the midst of turbulent environmental changes. Specific objectives were to explore the major drivers of change affecting selected catholic organizations; examining if catholic organizations resist change and how such resistance if present is managed; exploring and evaluating kinds of interventions used which the selected catholic organizations use to manage change and finally to compare existing strategies used by catholic organizations with best practices and making necessary recommendations. This was a non-experimental exploratory study and the data was collected through questionnaires and interviews from a sample of 288 (20%) drawn from 1444 catholic employees and managers. Out of 288 a response rate of 167 (58%) was achieved which is adequate for data analysis. The study found out that change of leadership, technological and social cultural are the main drivers of change in the catholic organizations and that the majority of the members of catholic organizations resist change because of inertia and fear of loss of security. The study also found out that those that excelled in managing organization change effectively, though a small percentage, used power sharing strategies which aim at empowering the people by promoting real understanding, communicating and involving them in the change process. It was also found out that most of the changes affected people competences and least affected structures. Finally, it was found out that the majority of catholic organizations used force-coercion and rational strategies which led to the impact of change to be small scale and short term. The following recommendations were made for catholic organizations: to deploy shared power strategies for best results in organizational change, to engage in succession planning and lastly, to have change agents that are always innovative in order to satisfy needs and preferences of customers at all times. Description: Master of Business Administration in Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3436 Files in this item: 1
-
Bukachi, Grace Nyambura (Daystar University, School of Arts and Humanities., June , 2008)
[more][less]Abstract: This study explores the opportunities, challenges and perceptions of women clergy in two urban churches. Additionally this study set out to establish why there are few women serving in fulltime pastoral ministry in the two churches, Christ is the Answer Ministries (CITAM) and the All Saints Cathedral, Nairobi. The study population was women clergy from the two mentioned churches and their immediate leadership of both genders. The researcher administered two questionnaires to each respondent from the leadership of CITAM to establish their perception of the leadership capabilities among the women clergy. Focus groups comprised of some male pastors and purposely selected individuals from both All Saints Cathedral and CITAM leadership. Questionnaires were administered to the leadership teams which provided additional information towards this study. The researcher also carried out church archive research to ascertain the records of women clergy with CITAM and the All Saints Cathedral Church. Various Womanist, Feminist and leadership theories were addressed and the experiences of African women clergy in this African region also reviewed. The results from the study indicate that women clergy have a myriad of opportunities for leadership and should pursue them uncompromisingly. The church leadership may to some extent be skewed toward patriarchal cultural norms, but with time and given the dispensation of this millennium, they are able to maximize their opportunities by responding to the call of God to serve according to Matthew 28: 18-20. Additionally this study recommended that various programs and activities be instituted to develop avenues for encouraging women to follow through and to remain in church ministry with the help of older clergy who would be their mentors and team members. Description: Master of Arts in Christian Ministries URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3344 Files in this item: 1
-
Mbugua, Tabitha Wambui (Daystar University, 2010)
[more][less]Abstract: This study was carried out to assess the impact of labour turnover in the banking industry with special focus on XYZ Bank (K) Ltd. According to Ferris, Rowland and Buckley, (1990, p.427), employee turnover is of great concern to organizations because it is very costly to companies. It can lead to personal tensions in other employees and has the potential to further increase turnover and organizational ineffectiveness, because those who remain do additional work until the replacement performs at an acceptable level. Several scholars have examined employee turnover decisions to better understand them and to develop suggestions for effective coping in the workplace. The banking industry is not an exception especially since it deals in professional services where personal relationships established between employees and clients are central to ongoing business and turnover rates in excess of 10% are likely to cause damage to the business (Torrington, Hall & Taylor, 2005). The number of employees who joined XYZ Bank (K) Ltd between years 2006 to 2009 was 348 while those who left were 300 (HR report, 2009). The study endeavoured to find out how these gains and losses impact on the organization’s performance. To address this issue, this research report is organized into 5 chapters. Chapter 1 gives the introduction into the research topic including the objectives and scope of the study. In chapter 2, the study examined market conditions and trends in job tenure, the main reasons for employee turnover and impact of staff turnover. It further explores some approaches which are expected to improve staff retention rates in general. Chapter three provides all the details of the research methodology used in the study. The study involved administering questionnaires to 63 people from non-management staff and conducting interviews to 12 management staff. Non-participant observation on the work environment, behaviour of employees at the work place, employee attitudes and perceptions together with organizational values among other aspects were also done. Chapter 4 provides the research findings which were analyzed using thematic categories to establish trends and patterns. It has further endeavoured to establish how employee turnover impacts on the performance of the organization in relation to service, operations, productivity and ultimately profitability. In Chapter 5, the research gives the summary, conclusion of the study from the findings and provides recommendations relevant both to this case study and for further research. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3022 Files in this item: 1
-
Muchemi, Leah (Daystar University, School of Communication, April , 2010)[more][less]
Abstract: The realization by banks that they need to be socially responsible to secure their existence in society is driving them to spend lots of money in trying to reach out to the external publics while giving little consideration for internal publics. This makes the internal publics feel left out and are likely to form unfavourable attitudes and perceptions towards the practice of Corporate Social Responsibility (CSR). This study sought to find out the perceptions and attitudes held by internal publics towards CSR at National Bank of Kenya and to establish the factors that contribute to the attitudes and perceptions. The study utilized the survey method on a sample of 66 middle level employees drawn from six branches of NBK within Nairobi area. Convenience sampling method was used. Data were collected using a questionnaire and interviews. The study was informed by the functionalist theory of attitudes, the systems theory and the stakeholder theory since they were relevant in addressing attitudes and perceptions, internal publics and CSR. The findings revealed various CSR activities that NBK engages in as well as favourable and unfavourable attitudes that the internal publics hold towards CSR. Although most of the employees at NBK do not perceive CSR to be depriving them of possible salary increment, they do not willingly participate in CSR functions. This means that they do not genuinely support the organization in CSR and this is a potential threat to the success of CSR at NBK. The success of any CSR program depends on the cooperation and inclusion of all the concerned publics in order to create an interactive working relationship so as achieve the CSR goals. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3758 Files in this item: 1
-
Mwongera, Elizabeth K. (Daystar University, School of Human and Social Sciences, April , 2010)[more][less]
Abstract: The study was carried out to determine the causes and effects of stress among teachers in public secondary schools in Nairobi City. The problem statement was that stress may significantly impair the working relationship between teachers and their students, the quality of commitment and the teaching a teacher is able to give. A systematic study of the causes and effects of stress would help in reducing the negative consequences of stress. The objectives were to determine the causes and effects of stress, to find out if there was a relationship between the biographical characteristics of the teachers and stress and to find out whether teachers used any coping strategies. To collect data, 164 self- report questionnaires were administered to the teachers but the response rate was 130 (79.3%). Interviews were conducted with heads of secondary schools. The sample was drawn from day schools as well as boarding schools. The study found that the main causes of stress for the teachers were work overload, role overload, student discipline problems, overcrowded classrooms and poor communication. The main effects of stress were constantly being under strain, absenteeism, feelings of worthlessness and hopelessness, depression, low productivity and sickness. The respondents used planning their work, positive attitudes to work, praying, socializing, sleeping, absenting themselves from work and drinking alcohol as coping strategies. The study has suggested some manageable stress coping strategies that have minimal financial implications on the teachers. Several recommendations have been made based on the findings of the study. Description: Master of Arts in Counselling Psychology URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3756 Files in this item: 1
-
Wafukho, Pamela Khayasi (School of communication, Daystar University, April , 2010)
[more][less]Abstract: Globally, mobile telephony is one type of Information and Communication Technology (ICT) that has diffused exponentially, and in Kenya, it has spread not only in urban areas, but in rural areas as well. For a long time, rural areas have suffered from poverty due to the rural-urban digital divide and lack of access to timely information necessary for enhancing socio-economic activities. This study sought to explore the role of mobile telephony on the socio-economic lives of rural residents of Trans Nzoia district in Kenya, through an explorative and descriptive study that was guided by the Domestication Approach. It sought to establish the level of adoption of mobile telephony, and how its use had enhanced socio-economic lives in Trans Nzoia district. Quantitative and qualitative data was collected using 250 survey questionnaires distributed through stratified random sampling, and 3 focus group discussions constituted to accommodate respondents with literacy limitations. The study found that the adoption and use of the mobile phone in Trans Nzoia district had led to increased communication and enhanced socio-economic activities. Mobile telephony had been effective in narrowing down the information divide that previously existed, and its costs should be further reduced to enable more rural folk to adopt it into their daily activities, for socio-economic benefit. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3274 Files in this item: 1
-
Mbugua, Beth M.G. (Daystar University, Faculty of Postgraduate Studies, May , 2010)[more][less]
Abstract: Almost three decades into the pandemic HIV and AIDS still claims the lives of many people particularly the youth. Top down and expert driven communication seems not to be working and more participatory communication is needed to communicate to the youth. The study used qualitative design to explore and evaluate the effectiveness of Magnet Theatre among the Kangemi youth. The purpose of this study was to evaluate the effectiveness of Magnet Theatre technique using the Freirian Participatory Theory to determine if Magnet Theatre is an effective peer education and HIV and AIDS communication strategy among the youth in Kangemi. Data was collected from NOPE staff, AoC and the youth aged between 14 years – 24 years in Kangemi using Focus group discussions, in depth interview, personal testimonies and direct observation. The overall feeling of the youth was that Magnet Theatre is an effective communication strategy among the youth as it is a horizontal and participatory communication that empowers the youth to critically think about their own behavior and promotes behavior change. The findings of the study underscored that the youth preferred Magnet Theatre to the top down expert driven conventional methods of communication HIV and AIDS. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3419 Files in this item: 1
-
Richard, Mbalya (Daystar University, School of Business and Economics, May , 2010)[more][less]
Abstract: Car care products are products which are engineered to maintain a car into good working condition to bring about longevity and also aesthetic values. Some family of car care products are those products which can be used for body paints, battery systems, dashboard, engine systems and upholstery parts. Car care products need to be well blended with good design, colour, packaging, label, lettering, name, style, and symbol so that the products can be distinguished from the competitors’. This results to product differentiation which builds on brand preference thus sales increase and high profitability for the companies. This study was carried out to determine whether branding of locally manufactured car care products increased brand preference. This study brought out the role of branding of locally manufactured car care products in product preference, brand perception, market entry and in gaining competitive advantage. The research adopted a descriptive research design. Sampling technique adopted was non-random; convenience sampling. Data was collected using questionnaires and interviews done among the auto shops along Kirinyaga Road, Nairobi. These are organizations that deal with both imported and locally manufactured car care products. One of the key findings of this study was that branding of car care products improve brand perception, brand preference and aid in market entry. It was also found that branding enable companies gained competitive advantage. One of the key recommendations proposed by this study is that locally manufactured car care products should be properly branded. This would enable the local brands to compete fairly with the imports. This study recommends other area of the study to be done on the effect of advertising on branding. Description: Master of Business Administration in Marketing and Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3493 Files in this item: 1
-
Malinda, Anne Nthenya (Daystar University, School of Business and Economics, May , 2010)[more][less]
Abstract: In today’s business environment, fraud can no longer be considered a secondary concern as its effects can be quite costly. Smart companies know that fraud may occur hence they develop effective strategies for preventing, detecting and responding to fraud risk. The purpose of this study was to explore the factors influencing fraudulent activities in stock brokerage firms and investment banks in Kenya. This study was necessary because in the recent past, Kenyans have witnessed some of these firms collapse and millions of investments lost partly due to fraudulent activities. The objectives of the research were to find out whether the stock brokerage firms and investment banks complied with the operational procedures as per the legal regulatory framework of the capital markets intermediaries, investigate the internal controls the firms had put in place to prevent/deter fraudulent activities, establish whether fraudsters and organizational characteristics influenced acts of fraudulent activities, find out whether employees were trained on their jobs and how this affected incidences of fraudulent activities, and establish whether there were any legal actions taken against the fraudsters to serve as punishment and discouragement to further fraudulent activities. The researcher used descriptive research design and targeted a population of 21 firms which included stock brokerage firms, investment banks and regulatory firms. All the firms in the population were studied. Purposive sampling design was used to select a sample of 82 individuals who included Managing Directors, Operations Managers, Finance Managers, IT Managers, Dealers and Compliance officers. Data was collected using questionnaires and interviews. Data was analyzed using Predictive Analysis Software (PASW) and presented using tables, pie charts and histograms. Results revealed that fraud was high in stock market industry, non-compliance and failure to follow operational procedures contributed to fraudulent activities. Though the firms had internal controls in place, they were not strong enough to deter fraud. Inadequate employee training also influenced fraudulent activities. Organizational and employee characteristics also contributed to fraudulent activities. The recommendations for the research were that the firms should develop effective systems of internal controls, assess employee training needs and develop fraud awareness and training program, instill a culture of sound ethics, develop a company policy on fraud and work in partnership with other organizations and bodies to share information. The government should enhance its strategy on fraud prevention and the regulatory body (CMA) should ensure that the firms have a strong anti-fraud culture. Description: Master of Business Administration in Finance URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3691 Files in this item: 1
-
Mbugua, Beth M.G. (Daystar school of communication, May , 2010)[more][less]
Abstract: Almost three decades into the pandemic HIV and AIDS still claims the lives of many people particularly the youth. Top down and expert driven communication seems not to be working and more participatory communication is needed to communicate to the youth. The study used qualitative design to explore and evaluate the effectiveness of Magnet Theatre among the Kangemi youth. The purpose of this study was to evaluate the effectiveness of Magnet Theatre technique using the Freirian Participatory Theory to determine if Magnet Theatre is an effective peer education and HIV and AIDS communication strategy among the youth in Kangemi. Data was collected from NOPE staff, AoC and the youth aged between 14 years – 24 years in Kangemi using Focus group discussions, in depth interview, personal testimonies and direct observation. The overall feeling of the youth was that Magnet Theatre is an effective communication strategy among the youth as it is a horizontal and participatory communication that empowers the youth to critically think about their own behavior and promotes behavior change. The findings of the study underscored that the youth preferred Magnet Theatre to the top down expert driven conventional methods of communication HIV and AIDS. Description: Master Of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3863 Files in this item: 1
-
Kimama, Patricia (School Business and Economics, Daystar University, May , 2010)
[more][less]Abstract: Kenya is poised to become the preferred destination for business processing outsourcing (BPO) services in Africa. With the opening up of the Information Communication and Technology (ICT) Sector in Kenya, new opportunities have emerged in the area of establishment of call centres. Traditionally, call centres have been viewed as ‘high-tech sweat shop’ that have been riddled with management problems ranging from poor staff morale, absenteeism, high staff turnover, escalating operational costs, low service quality and service levels, high levels of conflict from cultural and communication differences among others. With this background of the opportunities arising, this thesis examined the various management practices employed in existing Kenyan call centres and their relative importance in the success of the call centre. Data was collected with the use of questionnaires and personal interviews. The analysis of the results reveals that the most common practices in call centres include the use of technology, a focus on training, performance management via both qualitative and quantitative approaches and the design of work and environment to maximize productivity. Also noted as necessary for success is effective employee reward and recognition. This study recommends that for the call centres to be successful, the use of technology must always enhance how the people do their work and automate mundane tasks that do not necessarily require the intervention of an agent such as the use of interactive voice recording systems. With the knowledge of what makes for a successful call centre, entrepreneurs venturing into the establishment of such an organization can operate within these parameters to make them competitive and successful. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3265 Files in this item: 1
-
Marimba, Benson Kairichi (Daystar University, School of Communication, May 1, 2010)
[more][less]Abstract: Kenya suffers a negative image with regard to its commitment in the fight against corruption. The change in political leadership in Kenya in 2003 on an anti-corruption platform provided the context for this study. This study set out to establish the images of corruption as framed by Kenya’s two main dailies from 2003 to 2008. The researcher carried out a content analysis of the newspapers over the six-year period and found that corruption issues were largely unfavourably framed. It also established the presence of politics, public services, police, socio-economic, legal, regional/ethnic and civil society frames among others. The results suggest that the media is not giving corruption issues adequate attention. This is seen in the relatively few editorials and front page appearances and that most of the corruption stories were placed in the inside pages of the newspapers. Further, the private sector was framed unfavourably, while police, Kenya Anti-Corruption Commission, and legal sector were favourably framed. However, editorials were largely unfavourable in respect of nearly all the frames. Another key result of this study was that the media view on the framing of regional/ethnic corruption was unfavourable. Description: Master of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3302 Files in this item: 1
-
Godwin, Gibson (Daystar University, Faculty of Postgraduate Studies, June , 2010)[more][less]
Abstract: Tourism is considered to be one of the world’s fastest growing industries. Countries in Africa are now focusing on tourism as a source of growth and diversification. Despite this, the promotion of tourism industry is facing a number of constraints. The purpose of this study was to explore the effectiveness of the communication strategies used by the Tanzania Tourism Board (TTB) in promoting the Tanzania tourism industry. The study used the descriptive method of self-administered questionnaires and interviews to gather information. The sample size comprised TTB management, and marketing department, tourists and tour operator organizations. Questionnaire data were cleaned, coded and analyzed using the statistical package for Social Scientists (SPSS). Two in-depth interviews were qualitatively analyzed based on the specific objective. The data showed TTB is using various communication strategies in tourism promotion and creating awareness of Tanzania as a one of the leading tourist’s destination. However, there are numerous challenges which hinder the effective promotion of tourism in Tanzania. The study has confirmed the AIDA communication model and has demonstrated that each step in the promotional process is crucial for the successful promotion of tourism products. Therefore, as Mills and Han (2006) argue, destination tourism organizations such as TTB in this case can successful promote tourism based on the impression they make in each step so as to attract more tourists using effective communication channels. Description: Master of Arts in Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3423 Files in this item: 1
-
Godwin, Gibson (Daystar school of communication, June , 2010)[more][less]
Abstract: Tourism is considered to be one of the world’s fastest growing industries. Countries in Africa are now focusing on tourism as a source of growth and diversification. Despite this, the promotion of tourism industry is facing a number of constraints. The purpose of this study was to explore the effectiveness of the communication strategies used by the Tanzania Tourism Board (TTB) in promoting the Tanzania tourism industry. The study used the descriptive method of self-administered questionnaires and interviews to gather information. The sample size comprised TTB management, and marketing department, tourists and tour operator organizations. Questionnaire data were cleaned, coded and analyzed using the statistical package for Social Scientists (SPSS). Two in-depth interviews were qualitatively analyzed based on the specific objective. The data showed TTB is using various communication strategies in tourism promotion and creating awareness of Tanzania as a one of the leading tourist’s destination. However, there are numerous challenges which hinder the effective promotion of tourism in Tanzania. The study has confirmed the AIDA communication model and has demonstrated that each step in the promotional process is crucial for the successful promotion of tourism products. Therefore, as Mills and Han (2006) argue, destination tourism organizations such as TTB in this case can successful promote tourism based on the impression they make in each step so as to attract more tourists using effective communication channels. Description: Master Of Arts In Communication URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3859 Files in this item: 1
-
Mushi, Janeth John (School of Communication, Daystar University, June , 2010)
[more][less]Abstract: The researcher set out to find out the influence of multi-party system on the framing of the presidential candidates on issues by the Daily News and The Guardian in 1995 and 2005. This study compared the framing of the presidential candidates’ campaign on issues between the first multi-party election in 1995 and that of 2005, ten years after the adoption of multi-partism covered by a government and private owned newspapers. Content analysis was the method used in this research. The unit of analysis was the sentence framing a presidential candidate. The total population of the sentences was 1,240 from 230 newspapers randomly selected from a total of 300 newspapers. The sentences were categorized in the following categories: governance, economic, health, self-related, gender and social issues. The study found out that despite the introduction of multi-partism the media was minimally influenced on framing presidential candidates, because both newspapers put salience on the ruling party candidate by first placing him on front pages, framing him positively and strongly on issues of governance and economy in 1995 and on issues of economy and self-related issues in 2005. Second, there were changes on the kind of attributions made to the specific frames used on presidential candidates. However, gender was given minimal salience in 2005 when there was a female candidate. For over thirty years the Tanzanian media exercised their operations under a one-party system, which informed then the framing of the presidential candidate. Yet, ten years into multi-partism, thus democracy, the media appeared not to have learned how to exercise freedom of expression accorded by the democratic space. The ruling party candidate still dominated the framing of the election news. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3213 Files in this item: 1
-
Nyamai, Christabellar Nduku (Daystar University, School of Business and Economics, 2011)[more][less]
Abstract: In today’s business world, non-governmental organizations like churches need to embrace strategic management just like other businesses. The purpose of the study was to examine ways through which strategic management could be enhanced to ensure effective and efficient operations of the Deliverance Church. Its objectives were to find out the extent to which the church practiced strategic management in the accomplishment of the goals, to find out the challenges that the church experienced in the process of development and implementation of strategies, to examine how the church integrated strategic management in its operations, and to recommend ways and methods of ensuring effective strategy formulation and implementation in the church. The study used descriptive research design and targeted 14 Deliverance Church branches to obtain the required information. Purposive sampling design was used to select a sample of 42 respondents who included senior pastors, assistant pastors and church administrators. Data was collected using questionnaires interviews. Data was analysed using Statistical Package for Social Sciences (SPSS), version 21 and presented using frequency tables, pie charts and bar graphs. The results revealed that the church had integrated strategic management in its operations but there were still areas of strategic management which needed to be addressed to improve on performance. The study concluded that Deliverance Church had adopted strategic management process but still needed to address some factors. It recommended that local churches should have formal strategic plans for future references, educate and communicate both vision and the mission statement to the pastors and the members and have a strategic planning committee for planning and reviewing strategies in use from time to time to ensure that they are effective. Description: Master of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3665 Files in this item: 1
-
Ochuodho, Jedida (School of Communication, Daystar University, 2011)
[more][less]Abstract: In Kenya, cases of patients accusing medical practitioners of negligence resulting in damage to health or even death are on the rise. These complaints are not necessarily due to professional incompetence but some result from improper diagnosis or incorrect adherence to prescribed treatment due to ineffective communication. This study comprised three research objectives. The first objective was to evaluate factors that affected doctor-patient communication. The second objective was to determine barriers to effective doctor-patient communication and the third objective was to establish ways of improving doctor-patient communication. Uncertainty Reduction Theory (1975) and Social Penetration Theory (1973) were the theoretical basis of this research to evaluate doctor-patient communication. The research used both qualitative and quantitative approaches to collect data that was analyzed to get findings. Questionnaires were administered to 200 patients. Subsequently, in-depth interviews were conducted with four doctors and six patients. Secondary sources were also used to strengthen the research. A content analysis of the transcribed interviews was performed while the responses from the questionnaires were analyzed using SPSS 17. Findings revealed that 89% of the patients were satisfied with the way the doctors communicated with them. The major elements of communication the respondents highlighted were effective listening, trust, doctors’ communication style and self-disclosure. A lot of factors such as use of jargon, differences in age, gender and culture and length of interaction also hindered effective communication. It was observed that doctor –patient communication can be improved by training doctors in communication skills and exploiting other channels of communication like online services. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3244 Files in this item: 1
-
Otieno, Samora (Daystar University, School of Business and Economics., April 1, 2011)
[more][less]Abstract: Non Governmental Organizations (NGOs) spend a lot of resources including money and time developing strategic plans. Unfortunately, only about 10% of strategic plans are successfully implemented. Every organization, whether public or private, is unique in the way it interacts with its environment and no one strategy will fit the circumstances of all organizations. Strategic management theories however suggest that incorporating organizational learning into the strategic plan is vital for successful implementation of the strategic plans. They argue that it allows the organizations to adjust appropriately and in a timely manner to changes in their operating environment. This study sought to analyze the role of organizational learning systems in the successful implementation of the IRC 2008/10 Country Program Strategic Plan (CPSP). The study had four objectives: to analyze the implementation process of the IRC CPSP; to identify organizational learning systems put in place by the CPSP; to determine the impact of the said systems; and, to identify challenges faced by the IRC in the implementation process of the 2008/10 CPSP. The study targeted employees of the IRC and representatives of partner organizations who had participated either in the formulation or implementation of the 2008/10 CPSP. A total of 33 IRC employees and 4 representatives of partner organizations met the criteria and were all targeted by the study. Data was collected through interviews, self-administered questionnaires and review of documents. In general, 65% of those targeted by the study agreed to participate. The data was analysed both quantitatively using Epi-Info™ and qualitatively (manually). The study found that organizational learning systems can indeed contribute to the successful implementation of strategic plans. Changes in organizational culture, organizational structure and technology use associated with the IRC 2008/10 CPSP contributed positively to the successful implementation of the strategic plan. Description: Master of Business Administration In Strategic Management URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3300 Files in this item: 1
-
Mundinia, Zachary Gioko (School of Communication, Daystar University, May , 2011)
[more][less]Abstract: This study identified and described the role and practice of Corporate Social Responsibility (CSR) from a perspective of Presbyterian Church of East Africa (PCEA), an organization in the Not for Profit (NfP) sector. Communication channels, strategies and tactics used by PCEA institutions to communicate CSR activities to the church’s publics were studied using the systems theory. The study had four objectives: 1) to identify the CSR programs and activities in PCEA, 2) to find out the practice of CSR by PCEA, 3) to find out how PCEA communicates CSR activities to internal and external publics, and 4) to investigate the role of CSR in PCEA. The respondents were 68 senior leaders in PCEA of whom 61 answered the self-administered questionnaires. The remaining 7 comprising past and current General Assembly officials were interviewed. Their responses corroborated responses from the questionnaires. Respondents indicated that the use of public relation firms and mass media for publicity were avoided due to cost factors. Further, PCEA favored inexpensive and swift channels such as letters, telephone and public announcements over any other channel. Nevertheless, the latter channels were less effective in communicating CSR information to external publics. However, majority of the respondents had the opinion that communication strategies and tactics such as media relations (83.33%), lobbying and advocacy (83.6%) and advertising and marketing (67.21%) could be very effective in informing external publics about CSR programs in PCEA. Further, 98.36 % felt that public relations were an effective strategy. Thus, PCEA can promote its corporate image and its reputation by partnering with media houses and public relation firms in CSR publicity. Likewise, such opportunity would also profit other organizations in the NfP sector. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3248 Files in this item: 1
Now showing items 1-20 of 618
Next Page