School of Communication: Recent submissions
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Now showing items 61-73 of 73
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Gitau, Julie Gathoni; Chebii, Stella Jerop (Journal of Development and Communication Studies, June , 2020)[more][less]
Abstract: Although employees are the most critical of organisation publics, it is unclear whether employee-organisation relationships (EORs) in non-profit organisations (NPOs) in Kenya are prioritised. To investigate this question further, the study explored relationship antecedents in two non-profit organisations. The study was informed by relationship management theory and the symmetrical communication framework. Semi-structured, in-depth interviews were carried out among 24 purposively sampled management and non-management employees. The data was manually analysed and requisite a priori and in vivo codes and themes identified. The study findings suggest a lack of understanding about the strategic role of public relations in the organisation. Further, technician oriented PR departments mediate the perceptions of and effort expended on internal relationships. Managing employee-organisation relationships was perceived more as a human resource rather than a PR function which precludes more robust forms of PR practice. The researchers recommend a clear demarcation between the public relations and human resource function and to build strategic PR departments that embrace internal relationship management. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3767 Files in this item: 1
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Muraya, Julie Gathoni; Miller, Ann Neville; Mjomba, Leonard (Health Communication, April , 2011)[more][less]
Abstract: Although it ran on multiple mass media for the better part of a year, end line evaluation of the Nimechill youth abstinence campaign in Kenya indicated that exposure to the campaign had no relationship to youth decisions to defer sexual debut. One possible explanation of this lack of association could be that target audience members derived inconsistent and confusing meanings from visuals as opposed to text in the campaign. Employing Hall’s concept of high- and low-context communication, we assessed target population interpretation of four campaign posters via twelve focus groups discussions and four individual in-depth interviews with Nairobi youth. We found that although participants endorsed and recognized campaign objectives, contextual cues in some campaign visuals were interpreted by participants as being contradictory to the abstinence message in the poster texts. In addition noticeable differences arose between the lowincome and middle-/high-income groups in interpretation of one of the posters. We conclude with recommendations regarding use of visuals in high-context cultures and involvement of youth from various socio-economic strata in campaign planning. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3766 Files in this item: 1
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Masaviru, Mohan; Mwangi, Rose; Masindano, Peter (New Media and Mass Communication, 2015)[more][less]
Abstract: The purpose of the research was to study the influence of self-disclosure on contraceptive use among couples in Changamwe constituency. The study adopted descriptive survey design. Multi-stage sampling was used in arriving at the target population in Migadini Estate. A self-administered questionnaire was used to collect data from the 269 respondents. The study found out that self-disclosure influenced contraceptive use because there was a weak but positive significant correlation between self-disclosure and contraceptive use. Pearson’s correlation showed that they were correlated, r (269), = .32, p < .001. Therefore, behaviour change communication programmes should focus on self-disclosure in order to convince married couples and romantic friends to disclose about their preferred contraceptives. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3765 Files in this item: 1
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Masaviru, Mohan; Mwangi, Rose; Masindano, Peter (Developing Country Studies, 2015)[more][less]
Abstract: The problem of this study was the high rate of unwanted pregnancies and unsafe abortions despite high contraceptive knowledge and family planning awareness in Kenya. The purpose of the research was to study the level of self-disclosure and contraceptives used by couples in Changamwe constituency. Descriptive survey design was used and a self-administered questionnaire was used to collect data from 269 respondents. It found out that self-disclosure among the couples was average - 52%. The study found out that 55.4% of the respondents used contraceptives while 44.6% did not. On the other hand, 72.9% reported to know of at least one contraceptive method. The common contraceptives used were birth control pills, birth control implants, injectable birth control and the male condom. The study concluded that there was still a wide gap between contraceptive awareness and its use because of the level of self-disclosure. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3764 Files in this item: 1
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Mwangi, Rose; Ngure, Peter; Thiga, Moses; Ngure, Jane (Global Journal of Health Science, 2014)[more][less]
Abstract: Voluntary Counselling and Testing (VCT) is recognized as a critical component of effective HIV prevention initiative and has therefore been promoted nationally and within universities in Kenya. Upon successful counselling and testing those found to be HIV negative are informed to take the necessary measures to protect themselves while the infected are advised to start the required medication. This study examined the attitudes toward VCT services among university students in four Kenyan universities. 980 students filled self administered questionnaires. Results showed that 38.5% of the subjects had tested for HIV in the last 12 months and students (55.8%) felt less susceptible to HIV infection. Findings from a factor analysis revealed that the intention to seek the services was associated with five attitude subscales that were ranked as follows (i) people’s and personal concerns, (ii) friends concerns, (iii) value of testing, (iv) confidentiality and support, and (v) perceived susceptibility. The first three items are associated with stigma which was evidenced in the subjects’ report that admitting that one should test for HIV would imply that one has engaged in immoral behaviour. Secondly, subjects felt that their friends would look down on them if they tested for HIV. Knowing the students’ attitudes will therefore assist in the development of appropriate VCT interventions that will promote HIV testing and behaviour change. Description: Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3763 Files in this item: 1
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Kowuor, Rosemary Nyaole (ResearchGate, 2015)[more][less]
Abstract: The implications of emerging digital technologies and increasing interest in the computerized delivery are immense: eLearning through electronic mail, the Internet, the World Wide Web (www), and multimedia are no longer mere add-ons in education and learning. This paper is based on an action research that aimed at developing a framework for achieving blended learning framework among Communication students at Daystar University, Kenya. Two-fold problem that served as a point of departure for this research was the fact that Daystar has put in place a platform for eLearning yet, only some members of faculty and students have been able to utilize this platform for learning purposes, while others find themselves less well equipped to cope with emerging technologies. The second problem area involved better understanding why some people turn to eLearning, while others do not. These variances were at the heart of the problem areas for this study. The study was based on Denscombe’s action research model and was conducted over a period of two years during which, I worked with students, as co-facilitators and peer-mentors, during every class session on rotational basis, in planning for class sessions and coming up with class activities or instructional practices that they believed would help promote active learning and critical reflection. Traditional class activities were centred on deep learning (data processing). Students did surface learning (data transfer) on the eLearning platform during their private time under the guidance of a pool of peer-mentors. Data analysis adopted Costello’s (2003, pg 57) approach that “there is a close relationship between the collection of action research data and its analysis.” After every class session, I met with the co-facilitators and their mentors to analyze the previous class sessions and designed activities for the next class. This implies that my data analysis was part of data gathering. It was a continuous process, as we reflected on learning activities during previous classes; adopted instructional practices that promoted reflective learning and discarded those that inhibited reflective learning. We designed each class activity in line with the lesson topic for each week. The study established a link between blended learning instructional practices and adoption of eLearning and recommends looking toward advancement of technology know-how and course design as strategies for promoting eLearning success among communication students at Daystar University. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3618 Files in this item: 1
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Okumbe, Margaret Ayuma; Peel, Clayton; Adagala, Nancy; Kowuor, Rosemary Nyaole; Obonyo, Levi (International Journal of Communication, 2017)[more][less]
Abstract: Purpose: The purpose of the study was to determine whether gaps exist in the Kenyan journalism training thatare now filled by other professionals. Materials and methods: The three study sites were local FM radio stations - Radio Citizen, Radio Jambo, and Radio Maisha. Using a 2014 Media Council of Kenya study of radio talk shows in Kenya as a background,the thesis placed more emphasis on the radio presenters and their content. The study applied Social Responsibility Theory which posits that media should be more responsible and accountable to the society. The study employed a descriptive survey using qualitative and quantitative approaches. In this study, four presenters, two key personnel from the Media Council of Kenya were interviewed. as well as a sample of their radio talk show content. Results: The media council of Kenya lacked the capacity to ensure that only trained radio broadcast journalists were hired by media houses. In addition, despite MCK having developed a curriculum for middle level journalism training institutions, its impact in standardising training had been negligible. Recommendations: The study recommended improvement of the journalism curriculum as well as embracing of the MCK curriculum by middle level colleges URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3617 Files in this item: 1
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Komen, Leah Jerop (Journal of Development and Communication Studies, June , 2017)
[more][less]Abstract: The integration of mobile phones into social life has attracted divergent views on its technosocial capacities for social transformations especially its disruption on the integrity of space and time. While celebrated as a technology that liberates users from the constraints of time and place, it is equally reviled for the defilement of place or space and face to face social encounters (copresence). This paper discusses the influence of mobile telephony on social interactions with specific focus on conversations around copresence in Marakwet. Through ethnographic interviews and observational notes, the paper argues for the need to study mobile telephony as a social assemblage. Drawing from Delanda’s (2006) version of assemblage theory, the researcher finds that copresent encounters has changed the way time and place is conceptualised, with distinctions between private and public places blurred and transformation of social interaction evidenced. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3039 Files in this item: 1
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Obonyo, Levi; Owilla, Hesbon Hansen (Worlds of Journalism Study, 2017)
[more][less]Abstract: Kenya boasts one of the vibrant media markets by the standards of East Africa. According to the Media Council of Kenya, there are about 3000 journalists operating in the country and who are registered with the statutory media regulating body. The number of journalists listed by the Media Council includes those who work for the media houses on a full time basis, correspondents, stringers or freelancers, and also students at the nation’s media schools. In order to appreciate the kind of journalist working in the Kenyan media it is helpful to first consider the Kenyan media landscape. There is almost an even spread of radio in the urban and in the rural, even if the urban may appear to have more stations. The majority of the media established in the city are the traditional ones: print, television, and radio. Most of these urban-based legacy media target the entire country and largely operate in either of the national languages of Kiswahili and English. The country has four national newspapers: Nation, Standard, Star and People, all published in English. The last regular daily publication is the Kiswahili language newspaper, Taifa Leo, a sister publication to the largest circulating newspaper URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3038 Files in this item: 1
Journalists in Kenya.pdf (394.7Kb) -
Njoya, Wandia (Ufahamu: A Journal of African Studies, 2018)
[more][less]URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3006 Files in this item: 1
Curriculum Reforms in Kenya.pdf (106.6Kb) -
Njoroge, Carol; Obonyo, Levi (International Journal of Communications and Public Relations, 2017)
[more][less]Abstract: Purpose: The purpose of the study was to establish the influence of PR strategies on the success of CEO‟s image in selected organizationsin Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher used questionnaires and interviews. The entire population in this research was all corporate companies that have participated in the COYA awards in the last five years. However, the sample population in this study was selected Public Relations departments and selected CEOs whose organizations had successfully been recognized as either top- ranking or bottom ranking the COYA annual awards in the last five years. The sampling approach that was used in this study is non-probability sampling, and the researcher used purposive sampling.The process of data analysis included organizing, analyzing and summarizing all the findings. Quantitative data was analyzed by the use descriptive statistics and presented in form of frequency tables, charts, and graph. Results: Results indicate that the majority of respondents strongly agreed with the statement that the PR department is involved in training the CEO in public speaking skills to mould his image(46% ), that the PR deprtment is involved in training the CEO in non verbal skills to mold his image to the public(43%), that CEO is consitently trained on interpersonal interaction( 44%), that the CEO is coached on the communication words to boost his image to the public(44%). Results further indicate that a majority of respondents strongly agreed with the statament that the PR department helps the CEO to select venues and props before addressing the public(58%), that the PR department shapes the CEO media and public appearances (63%) and that the PR department trains the CEO in corporate dressing and image marketing. Recommendations: The study recommends that since there seems to be a positive relationship between organization performance and the CEOs positive image, then PR departments and CEOs should seriously emphasize on the important role of PR department in shaping the CEOs image. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2999 Files in this item: 1
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Obonyo, Levi; Nyamboga, Erneo ( International Commission of Jurists, 2011)
[more][less]Abstract: J ournalism is not so young a profession in this country as sometimes it does appear. Journalism in Kenya is probably as old as the history of the nation itself and precedes many of the professions in the country. Indeed there is a rich history of the media in the country. What has not kept pace with the development of the field is the equivalent development of resources to enable the field to be more effective. For instance, it was not until after independence, with the establishment of the Kenya Institute of Mass Communication that training of journalists started in Kenya in earnest. Even then, that training was terminated at the diploma level meaning that thought was still focused on producing mid-level industry personnel. It was a decade later when further training beyond the diploma qualification was offered in Kenya. But even more challenging for the field is that while the training was being offered there was never a concurrent development of resources to facilitate the training and adapt it to the Kenyan context. Technical training was a turn key technology with buttons being pointed to trainees who often only knew how to switch on and off the equipment they operated. But even more serious was the lack of efforts by those in the field to contextualize training by producing training material relevant to the nation’s needs. Textbooks were still imported with examples used in class remaining largely incidents that took place in far flu URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2997 Files in this item: 1
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Njoroge, Carol; Obonyo, Levi (Influence of PR Strategies on the success of CEO’s image in selected organizations in Kenya By Carol Njoroge and Levy Obonyo. International Journal of Communication and Public Relations, 2017)
[more][less]Abstract: The purpose of the study was to establish the influence of PR strategies on the success of CEO’s image in selected organizations in Kenya Methodology: The current research adopted both quantitative and qualitative approach (mixed method) using the survey research design. The researcher used questionnaires and interviews. The entire population in this research was all corporate companies that have participated in the COYA awards in the last five years. However, the sample population in this study was selected Public Relations departments and selected CEOs whose organizations had successfully been recognized as either top- ranking or bottom ranking the COYA annual awards in the last five years. The sampling approach that was used in this study is non-probability sampling, and the researcher used purposive sampling.The process of data analysis included organizing, analyzing and summarizing all the findings. Quantitative data was analyzed by the use descriptive statistics and presented in form of frequency tables, charts, and graph. Results: Results indicate that the majority of respondents strongly agreed with the statement that the PR department is involved in training the CEO in public speaking skills to mold his image(46% ), that the PR department is involved in training the CEO in non verbal skills to mold his image to the public(43%), that CEO is consistently trained on interpersonal interaction( 44%), that the CEO is coached on the communication words to boost his image to the public(44%). Results further indicate that a majority of respondents strongly agreed with the statement that the PR department helps the CEO to select venues and props before addressing the public(58%), that the PR department shapes the CEO media and public appearances (63%) and that the PR department trains the CEO in corporate dressing and image marketing. Recommendations: The study recommends that since there seems to be a positive relationship between organization performance and the CEOs positive image, then PR departments and CEOs should seriously emphasize on the important role of PR department in shaping the CEOs image. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2989 Files in this item: 1
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Now showing items 61-73 of 73