Daystar University Repository: Recent submissions

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Role of Corporate Communication in Enhancing Customer Service to Address Students’ Unrest in Institutions of Higher Learning in Kenya: A Study of Multimedia University of Kenya

Muchiri, George M (Daystar University School of Communication, October , 2022)

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Abstract:	This research investigated policies, and procedures applied in the universities’ customer service management systems in Kenya, to avert instances of students’ dissatisfaction with institutions’ performances. Following the case of Multimedia University, the researcher’s main concern was to check on what the Universities’ management, through corporate affairs offices do to enhance scholars’ service delivery in higher institutions of learning. The research objectives included: To establish contributions of public relations office in addressing students’ unrest as customers in the university; To find out how publications address the students’ unrest; and To investigate the role of customer service charter in addressing students’ unrest as customers of the university. The research process was guided by general systems theory and the fantastic service theory. A cross-sectional design was employed in the study. The target population comprised of 1267 respondents. A sample of 126 research participants was employed during the field research study. Data analysis was done using SPSS modules of descriptive frequencies and cross-tabulation. The validity and reliability of the research instruments was done using expert reviews. The research established that although the universities have a public relations/corporate office, it is not regarded as a priority sector in the university management, not many students know details of the public relations/corporate office; instances of rampant unrests are the recurring options used by students in expressing their dissatisfaction with the universities management. The university scholarly community is not aware of the details in the university service charter. The research recommends the need to make it clear regarding the roles of public communication/corporate affairs office. All scholars (students and lecturers) must be made aware of the office of public communication and corporate office, and the university service charter. Students in the university needs, to read and master contents of the university service charter. However the research raised a question on whether the university management have expertise in development of inclusive service charter(s).
Description:	MASTER OF ARTS in Communication
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4046

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A Decision Support Model for Predicting Avoidable Re-Hospitalization of Breast Cancer Patients in Kenyatta National Hospital

Otieno, Christopher Oyuech; Oboko, Robert Obwocha; Kahonge, Andrew Mwaura (Journal of Software Engineering and Applications, 2022)

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Abstract:	This study aimed to develop a clinical Decision Support Model (DSM) which is software that provides physicians and other healthcare stakeholders with patient-specific assessments and recommendation in aiding clinical decision- making while discharging Breast cancer patient since the diagnostics and discharge problem is often overwhelming for a clinician to process at the point of care or in urgent situations. The model incorporates Breast cancer patient-specific data that are well-structured having been attained from a prestudy’s administered questionnaires and current evidence-based guidelines. Obtained dataset of the prestudy’s questionnaires is processed via data mining techniques to generate an optimal clinical decision tree classifier model which serves physicians in enhancing their decision-making process while discharging a breast cancer patient on basic cognitive processes involved in medical thinking hence new, better-formed, and superior outcomes. The model also improves the quality of assessments by constructing predictive discharging models from code attributes enabling timely detection of deterioration in the quality of health of a breast cancer patient upon discharge. The outcome of implementing this study is a decision support model that bridges the gap occasioned by less informed clinical Breast cancer discharge that is based merely on experts’ opinions which is insufficiently reinforced for better treatment outcomes. The reinforced discharge decision for better treatment outcomes is through timely deployment of the decision support model to work hand in hand with the expertise in deriving an integrative discharge decision and has been an agreed strategy to eliminate the foreseeable deteriorating quality of health for a discharged breast cancer patients and surging rates of mortality blamed on mistrusted discharge decisions. In this paper, we will discuss breast cancer clinical knowledge, data mining techniques, the classifying model accuracy, and the Python web-based decision support mod-el that predicts avoidable re-hospitalization of a breast cancer patient through an informed clinical discharging support model.
Description:	Journal Article
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4042 https://www.scirp.org/pdf/jsea_2022072814415397.pdf

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An Assessment of the Relationship between Parenting Styles and Attachment Styles among Children in Late Childhood: Case of Consolata Primary School, Nairobi County, Kenya

Kathambi, Valentine Muriungi (Daystar University School of Applied Human Sciences, October , 2022)

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Abstract:	The study assessed the relationship between parenting styles and attachment styles among children in late childhood, focusing on Consolata Primary School, Nairobi County, Kenya. It sought to determine the attachment styles acquired by children in late childhood, examine the parenting styles adopted by parents of children in late childhood, investigate the relationship between social demographic characteristics and parenting styles among parents of children in late childhood, and ascertain the relationship between parenting styles and attachment styles among children in late childhood. The study adopted a descriptive cross-sectional design. The target population was children in their late childhood - aged between 9 years and 12 years and in grade 4 to class 7, at Consolata Primary School. Data was collected using a self-administered questionnaire and analyzed using the Statistical Package for the Social Sciences (SPSS), version 27.0. Some of the findings were as follows: many (87.6%) of the respondents had acquired a secure attachment with their parents, 11.8% had anxious attachment, and 11.0% had avoidant attachment; and the authoritative parenting style was used by 23.2% of the parents, the permissive style by 2.7%, the authoritarian style by 73.9%, and the dismissive style by 0.6%; For the authoritative parenting style, the predictors were the age of the respondents (p=0.013) and the grade of the student (p=0.003), while for the authoritarian parenting style, the predictors were the age of the parents (p=0.002) and the grade of the student (p=0.000). Moreover, the authoritative parenting style had a strong correlation (r=0.320) with secure attachment, while the dismissive style had the strongest correlation (r=0.131) with anxious attachment, followed by the authoritarian (r=0.069) parenting style. The study recommends that the findings be communicated to parents and policymakers to make them aware of parenting styles' impact on children.
Description:	MASTER OF ARTS in Clinical Psychology
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4041

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An assessment of the prevalence of burnout syndrome and its general health effects among non-academic staff at Daystar university, kenya

Wairimu, P. Kiwanuka (Daystar University School of Applied Human Sciences, October , 2022)

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Abstract:	They concept of Burnout Syndrome has been discussed since the 1970s with its symptomology, at the time, identified as emotional exhaustion and cynicism among individuals who offer services. Burnout Syndrome is a concern worldwide and is prevalent among professionals having intense interactions and constant demands at work. The university non-academic staff are among employees affected by Burnout Syndrome because they provide helping services to university fraternity. On this basis, the purpose of this study to establish the prevalence of Burnout Syndrome and how Burnout Syndrome is disaggregated across the social demographic factors among non-academic staff at the university. The study seeks to determine the relationship between Burnout Syndrome and general health amongst the non-academic staff at the University. The study was guided by The Maslach Burnout Theory and Conservation of Resource theory. A descriptive, correlational study research design was employed to guide the study. The target population of the study was 140 non-academic staff of Daystar University, at both the Athi River and Nairobi campuses. Quantitative data was collected using Maslach Burnout Inventory (MBI) and General Health Questionnaire (GHQ). Quantitative data was analyzed using descriptive and inferential statistics and presented in tables and charts. The findings show that the non-academic employees at Daystar University experience low prevalence of Burnout Syndrome (44.21+19.237, p=.0000) and the SDC characteristics found with statistically significant difference included age, educational level, work experience, and marital status (p<.0.05). Lastly, the researcher concludes that while there is low prevalence of psychological distress there is a statistically significant relationship between Burnout Syndrome and General Health among non-academic workers at Daystar University, Nairobi Kenya. It is hoped that the study may be significant to the non-academic staff at the university, in managing their work stressors and health. Policymakers including and not limited to the CUE, Ministry of Education, and the Ministry of Labour and Social Protection will find value in considering the results of this study as they review policies to support a work-life balance, the impact of non-traditional working hours, and other changes in the university landscape.
Description:	MASTER OF ARTS In Counselling Psychology
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4040

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An assessment of the prevalence of burnout syndrome and its general health effects among non-academic staff at Daystar university, kenya

Wairimu, P. Kiwanuka (Daystar University School of Applied Human Sciences, October , 2022)

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Abstract:	They concept of Burnout Syndrome has been discussed since the 1970s with its symptomology, at the time, identified as emotional exhaustion and cynicism among individuals who offer services. Burnout Syndrome is a concern worldwide and is prevalent among professionals having intense interactions and constant demands at work. The university non-academic staff are among employees affected by Burnout Syndrome because they provide helping services to university fraternity. On this basis, the purpose of this study to establish the prevalence of Burnout Syndrome and how Burnout Syndrome is disaggregated across the social demographic factors among non-academic staff at the university. The study seeks to determine the relationship between Burnout Syndrome and general health amongst the non-academic staff at the University. The study was guided by The Maslach Burnout Theory and Conservation of Resource theory. A descriptive, correlational study research design was employed to guide the study. The target population of the study was 140 non-academic staff of Daystar University, at both the Athi River and Nairobi campuses. Quantitative data was collected using Maslach Burnout Inventory (MBI) and General Health Questionnaire (GHQ). Quantitative data was analyzed using descriptive and inferential statistics and presented in tables and charts. The findings show that the non-academic employees at Daystar University experience low prevalence of Burnout Syndrome (44.21+19.237, p=.0000) and the SDC characteristics found with statistically significant difference included age, educational level, work experience, and marital status (p<.0.05). Lastly, the researcher concludes that while there is low prevalence of psychological distress there is a statistically significant relationship between Burnout Syndrome and General Health among non-academic workers at Daystar University, Nairobi Kenya. It is hoped that the study may be significant to the non-academic staff at the university, in managing their work stressors and health. Policymakers including and not limited to the CUE, Ministry of Education, and the Ministry of Labour and Social Protection will find value in considering the results of this study as they review policies to support a work-life balance, the impact of non-traditional working hours, and other changes in the university landscape.
Description:	MASTER OF ARTS In Counselling Psychology
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4039

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An Assessment of the Effects of HIV and AIDS Prevention Interventions on Road Construction Workers’ Knowledge, Attitude and Practice: A Case of Athi River – Machakos Turnoff Road Project in Machakos County, Kenya

Warui, Denis Gichuri (Daystar University School of Applied Human Sciences, October , 2022)

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Abstract:	The greatest global challenge to labour and socio-economic development is HIV and AIDS which is a public health issue. To combat this, HIV prevention interventions are implemented to protect an individual and the local community by halting the transmission of HIV through HIV education, counselling, HIV testing and Condom distribution. The HIV epidemic in the county is propagated and influenced by alcohol and drug abuse; Mother-to-Child HIV transmission; Culture, gender roles and customs; Poverty; discrimination and migrant workers engaged in infrastructure projects. The study determines an assessment of the effects of HIV and AIDs prevention interventions on road construction workers knowledge, attitudes and practices: a case of Athi River – Machakos Turnoff Road project in Machakos county, Kenya. The study has four objectives which include to determine road construction workers’ knowledge on HIV and AIDs; Establish Road construction workers’ attitudes towards HIV and AIDs; Assess Road construction workers’ HIV and AIDS prevention practices; and Evaluate effects of HIV and AIDs prevention interventions on road construction workers’ knowledge, attitudes, and practices. The study adopted a descriptive design through the collection of quantitative data to provide information on the research questions. The study population was made up of workers working in the Athi River – Machakos Turn off project with a sample size of 106. A questionnaire was developed using Microsoft Forms and administered to the road construction workers. The study findings revealed that in relation to HIV knowledge is that road construction workers are knowledgeable and well versed about sexually transmitted diseases; regarding attitudes, road construction sites were high risk areas due to some depicted negative attitudes; and in relation to practices, road construction workers on site knew about HIV testing and use of condoms. The assess of the effects of the HIV and AIDs prevention interventions was undertaken using the chi-square test for association where p-value = 0.00001 and p < .05. It stated that the HIV and AIDs prevention interventions like HIV and AIDs education, HIV counselling, HIV testing and condom distribution positively affected the HIV knowledge, attitudes and practices of road construction workers at the construction site. The study recommended that future research on the same study should expand the sample size to accommodate regional changes and variations. Furthermore, the study recommended that a panel study should be undertaken to learn the construction workers' attitudes and HIV and AIDs knowledge change trends over the construction project's life.
Description:	MASTER OF ARTS in Monitoring and Evaluation
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4038

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An assessment of parents’ involvement in the education of their children: a case of St. Anthony School for the deaf in Bungoma County, Kenya

Owuor, Fredrick Odinga (Daystar University School of Human and Social Sciences, October , 2022)

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Abstract:	This study assessed parents’ involvement in the education of their deaf children, focusing on St. Anthony School for the Deaf in Webuye, Bungoma County, Kenya. The study’s objectives entailed determining the parents’ level of awareness of their involvement, establishing their level of involvement, assessing barriers to their involvement, and providing recommendations for improvement of their involvement in the education of their deaf children. The study employed a qualitative and quantitative research approach. The sample size was 33 deaf children, their parents, three teachers, and eight key informants. Focused group discussions (FGDs) and questionnaires were used for data collection. The collected data was coded and organized by utilizing an excel sheet. It was then analyzed using the Statistical Package for the Social Sciences (SPSS), version 25, and presented in frequency tables, bar graphs, and pie charts. Qualitative data was organized into emerging themes for analysis. As per the findings of the study, 100% of parents considered themselves involved in the education of their deaf children. The level of parents’ awareness of their involvement in their deaf children’s education was limited, as only 20.7% of parents reported a high level of awareness. The major barrier to parental involvement was communication as most parents (82.3%) exhibited a limited understanding of Kenya Sign Language (KSL), thus unable to communicate with their deaf children. Other barriers included low awareness, distant special schools, and a heavy burden of paying school fees. Based on its findings, the study recommends direct investment towards the establishment of more deaf schools to reduce distance of access, improve KSL communication among children, teachers, and parents, increase government budgetary capitation for deaf children’s education, and raise awareness of education policies, programs, right to education, and roles of parents in the education of their deaf children
Description:	MASTER OF ARTS in Community Development
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4036

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A Uses and Gratification Approach to the Usage of Social Media for Public Relations Management at Kenya Plant Health Inspectorate Services (KEPHIS)

Kimosop, Ruth J. (Daystar University School of Communication, October , 2022)

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Abstract:	The study examined a uses and gratification approach to the usage of social media for public relations management with a particular emphasis on Kenya Plant Health Inspectorate Service (KEPHIs). From literature review, it is evident that corporate organizations that are taking advantage of technological advancements to design and use social media to attain and maintain good public relationships management and service delivery remain flexible amid the changes in the business environment. Therefore, long term benefits are only gained when the established strategy aligns with the new technological changes to ensure that the strategy is adopted and implemented within the required period as well as the proper timing of the market shift. As such, the study objectives were; to examine the motive of using social media for public relations management at KEPHIs, to find out the main gratification of using social media among KEPHI’s publics as a public relations management tool and, to establish the challenges associated with usage of social media (Facebook and Twitter) for public relations management at KEPHIs. The study reviewed relevant literature from previous studies done on social media usage and strategies and what their findings were in regard to organizational public relations management and users’ gratification. For this study, the users and gratification theory was used as the appropriate theory because it incorporates the three main attributes of technological adoption processes in an organization’s public relations management with regard to users’ approach of such technologies. These attributes are first, that media user is motivated and goal oriented, second, users select media based on their expectations that it will meet specific needs, third, media use is driven by individual social and psychological factors and lastly that media competes with other forms of communication for selection and use. This research used mixed methods to examine a user’s and gratification approach to the usage of social media for public relations management. This method was appropriate because its design gave room to the presentation of larger spectrum of divergent views and the mixed method approach allows for stronger interpretations based on the findings. The examination adopted a descriptive research design where data was collected using questionnaires and analyzed using Statistical Package for Social Sciences (SPSS) and presented using frequency tables. The descriptive research design was also used because the problem was specific and well defined. Questionnaires were used to obtain quantitative data on the subject with the aim of having facts on the situation. Interview of key informants in social media usage and gratification, public relations management and stakeholder communication were also carried out to get more information from authorities in the field. Analysis of social media pages including Facebook and Twitter at KEPHIs was used to determine public relations and dissemination of the content including feedback processes and engagements. In conclusion, advancement of technology especially in the areas of information access has opened a window of opportunity for organizations by providing an endless array of potential interactions with publics as well as management for relations. This gives a vital reason for corporate organizations to explore and understand how such social media platforms satisfies the informational needs of the users which is the reason for further studies regarding users and gratification on use of social media strategies for public relations management.
Description:	MASTER OF ARTS in Communication
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4035

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Uses and Gratifications: Radio as a Channel for Citizen Participation in Devolved Governance of Kisii County, Kenya

Nyaboke, Lydia Nyaisu (Daystar University School of Communication, November 1, 2022)

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Abstract:	Founded on uses and gratifications theory, the present research examines how Egesa FM radio facilitates citizen participation on issues of governance in Kisii County, Kenya. To be specific, the study examines the motives of using Egesa FM to participate in public discussions related to governance in Kisii County. In the same vein, it investigates how the most-dominant motive varies by demographics (gender, age, and education). Second, the research explores the gratifications derived from participating in public discussions on governance in Kisii County via Egesa FM. In the same context, it investigates how the most common gratification varies by demographics (gender, age, and education). In addition, the study examines how satisfied listeners are in using the radio to participate in public discussions about governance in the county. Last, it explores challenges faced by listeners when participating in public discussion about governance of Kisii County. Findings show that the main motive for using Egesa FM is participating in discussing issues that touch on development projects (24.8%), followed by planning and administration (15.5%). When the main motive is analysed by demographics, women by over a half (57.8%) dominate the debates on development projects. By age, those between 34 and 41 years (37.8%) take the lead, followed closely by 26-33 years (36.8%). On education, diploma graduates dominate (30.0%), while certificate holders come second (27.9%). On the other hand, the main gratification which listeners derive from participating on governance issues is “receiving news and information about their county” (71.1%). When the main gratification is analysed by demographics, women (52.4%), those aged 26-33 years (35.3%), and diploma holders (28.3%) take the lead just as is the case with the main motive (development projects). Further, the findings show that the vast majority of the participants (89.1%) are satisfied with using Egesa FM as a platform for engaging on matters of Kisii County governance. Last, three major challenges face the participants when using the radio station to discuss governance agenda - poor telephone connectivity, lack of acknowledgement from the programs hosts, and harassment from fellow listeners.
Description:	MASTER OF ARTS in Communication
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4033

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Abstract:	Cryptocurrencies ride on blockchain, a disruptive technology in the world.The Kenyan government has been lagging behind in recognising their growthand proliferation. Yet, it can utilise the power of its technologicalinfrastructure to enhance the efficiency of these cryptocurrency payments.The innovation is becoming friendlier to law-enforcers than law-breakers.
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4043 https://worldfinancialreview.com/the-nexus-between-the-central-bank-of-kenya-and-private-providers-of-cryptocurrencies/

Abstract:	Historians have held that colonialism and Western missionary enterprise were two distinct and unrelated entries to pre-colonial Kenya. How then did Christianity for decades live side by side with colonialism? The impact of that unholy relationship is felt and sustained in contemporary forms of violence. Whiteness realizes that is hard to enter into something that is in harmony. Therefore, separation needs to happen for Whiteness to succeed. Unfortunately, much of our theological understanding today is tempered with a neocolonial mindset that separates the soul from the body for Christian triumphalism. This paper will analyze the impact of Whiteness in Kenya during and after colonialism to demonstrate how the British explorer-settler-missionary alliance oiled the religious and economic disenfranchising of African people. Secondly, it proposes a political theology that will restore ‘Shalom’ in a socially, economically, and spiritually broken country.
Description:	Article
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4030

Abstract:	Due to varied reasons, all nations host people of diverse cultural backgrounds. Kenya, a nation of 40 million people with over 40 tribes, is not exempt. Further, Kenya, like any other nation, suffers ethnic conflicts. The most pronounced ethnic conflicts have been the 2007-2008 Post Election Violence and the 1990s land clashes. These clashes were visible to the local and international community because people were killed, displaced and properties destroyed. However, there is a covert ethnic conflict in Kenya. This is the subtle plight of the Somalis of Kenya origin who find themselves in constant conflict with the “other” Kenyans. Based on 2014 research findings, this chapter exposes the ethnic conflicts Somalis of Kenyan origin endure. From the findings, it is apparent that the ethnic plights of Somalis of Kenyan origin are media engendered and can, to a great extent, be resolved by media.
Description:	Book Chapter
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4029

Abstract:	Spirituality and religion define the African worldview and lifeworld. From time immemorial, community and religion have been the driving forces that have shaped African culture. This chapter looks at how new media communications interface with religion and community. The chapter examines how cybermedia both strengthens and threatens these critical foundations of Africa’s communal religions and religious communalism. It critiques technological and cultural determinism and indeterminism in relation to religion and online community in Africa. The questions that emerge include who sets the agenda and ethos for the online faith community or communities, when interactions, leadership structures and focal points are diffused and decentered? Others include what elements of religion in the online environment are liberating, empowering, helpful, or detrimental to the mission of faith communities. The chapter proposes ways to balance enduring core values of community with the instrumentality and novelty of worshipping under the “glocal” electronic tent.
Description:	Book Chapter
URI:	http://repository.daystar.ac.ke/xmlui/handle/123456789/4028