Journal Articles: Recent submissions
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Now showing items 121-127 of 127
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Irankunda, Annie; Musau, Celestine; Waithima, Abraham K. (Journal of Marketing & Communication, 2018)[more][less]
Abstract: The purpose of this study was to establish the influence of sources of social media communication in building brand equity at Dotsavvy Limited. The objectives were to identify the sources of social media communication used at Dotsavvy Limited, to establish how the sources of social media communication influence the building of brand equity at Dotsavvy Limited and to identify the challenges faced in using the sources of social media communication at Dotsavvy Limited. The study used descriptive approach research design to analyze and interpret data. Data collected was derived from a sample size of 10% of the social media sites followers used at Dotsavvy Limited which were: 89 Facebook followers, 126 LinkedIn followers, 62 Twitter followers, and 32 followers from Dotsavvy website blog. The study established the sources of social media communication mostly used was Facebook with 50% of 308 respondents, while 25% of the respondents use Dotsavvy website blog. The study also established that the two sources of social media communication with the most influence in building brand equity at Dotsavvy were Facebook at 50% and the website blog at 25%. The study concluded that social media communication sources have influence on the building of brand equity with a majority influence from Facebook and the website blog. The findings of the study show that Dotsavvy should increase their brand presence on its least used social media communication sources should increase their marketing content and interactions with their social media followers through creative and strategic marketing campaigns. This will increase Dotsavvy’s brand equity across their social media communication sources which are Twitter and LinkedIn. Description: Published Journal Article URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3545 Files in this item: 1
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Koyier, Thomas; Mageto, Peter; Wachira, Muturi; Gitamo, Sarah Moraa (Strategic Journals of Business & Change Management, August 31, 2016)
[more][less]Abstract: Reward systems are categorized in various forms as pay or salary, recognition and appreciation, empowerment and autonomy, and fringe benefits. Rewards need to be competitive enough in relation to compensating workers for their labour. By integrating the theories of motivation, this study assessed the effect of reward systems on employee satisfaction at the Kenya Forestry Research Institute (KEFRI). This research was based on the assumption that application of reward systems influences the behaviour and attitude of employees at Research Institutions in general and for this case KEFRI. One of the major problems facing research institutions in Kenya is the inadequate or lack of application of the reward systems, which leads to employee dissatisfaction. Labour productivity is greatly enhanced through appropriate application of reward systems. This situation provides the basis to assess the existing reward systems employed at KEFRI as a means of improving employee satisfaction and hence labours productivity. The study targeted a population of 554 employees drawn from three of KEFRI’s three Research Centres namely: KEFRI Headquarters, Muguga and Karura Regional Research Centres. The study sample was 111 employees across all cadres. A fully structured self-administered questionnaire and an interview guide were the standard data collection instruments for the respondents. The data was analyzed using descriptive and inferential statistics. In particular, frequencies, tabulation and chi-square were used as descriptive statistics. The study revealed that 84% of the respondents were aware of the existing types of reward systems while 16% were not aware, a factor mainly attributed to failure to read the KEFRI human resource manual, attend staff meetings and ignorance on the fact that awards seem to have improved significantly in the current year as compared with the last three years. It also revealed that through rewarding employees equitably, the organization’s performance had been enhanced and employee commitment to the organization was more assured. The study also revealed that the application of reward systems influenced the level of satisfaction of employees at KEFRI. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2991 Files in this item: 1
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Kibet, Amos Kipkoech; Koyier, Thomas; Wachira, Muturi (Journal of Strategic Management, 2017)
[more][less]Abstract: The overall purpose of this study was to evaluate the strategic responses to gain competitiveness in cement manufacturing industry. Methodology: The study employed a descriptive research design. The population for this study was all the employees in all the six firms currently operating in the industry. The target population of the study was all the management staff of the three selected cement manufacturing firms. Questionnaires were used as data collection instruments. Qualitative and quantitative research analysis was used to analysis the data. Results: The study findings indicated that there was high level of competition between the cement manufacturing companies and hence the companies needed to put in place strategies to counter the competition in order to gain competitive advantage amongst the firms. The study results indicated that there were various strategic responses that were adopted by the cement manufacturing companies in order to gain competitiveness. These strategies included innovation, integration, outsourcing and diversification. Unique contribution to theory, practice and policy: The study also recommends that the management of the manufacturing firms should carry out a bench-marking activity against the best players in the market as a way of improving their logistics outsourcing practices. This would enable them to achieve undisputed performance of their supply chains URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2990 Files in this item: 1
AN EVALUATION OF STRATEGIC RESPONSES.pdf (873.2Kb) -
Amata, Evans; Muturi, Willy; Mbewa, Martin (European Journal of Business, Economics and Accountancy, 2016)
[more][less]Abstract: This study examined the relationship between interest rate, inflation and stock market volatility in Kenya using both primary and secondary data. A monthly time series data for a period of 14 years from January 2001 to December 2014 was used to study the relationship. Additionally, 385 Questionnaires were distributed to individual investors to understand investor’s perceptions on the relationship. The vector error correction model was used to analyse time series data for the long run causal relationship between inflation, interest rate and stock market volatility, while the granger causality test was used to analyse the short run relationship. Findings revealed that there was a positive and significant long run relationship between inflation rate and stock market volatility (t-statistic= 5.96). Findings also show a positive and significant short run relationship between inflation and stock market volatility (chi-square value of 13.39 and a p-value of 0.0039). The relationship between interest rate and stock market volatility was found to be negative and weakly significant both in the short run (p-value of 0.0683) and long run (t-statistic of -1.90). Results from investor’s perception revealed that 69% of the respondents agreed that a change in inflation rate causes fluctuation in share prices. Additionally, primary data results show that 75% of the respondents agreed that sudden changes in the interest rate have always caused variations in the stock market returns URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2977 Files in this item: 1
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Manyuru, Anthony; Wachira, Muturi; Amata, Evans (African Journal of Business Mangement, 2017)
[more][less]Abstract: This study investigates the impact of corporate diversification on the value of firms listed at the Nairobi Securities Exchange (NSE). Panel regression techniques were used as the estimation methods. The overall findings of the study where somewhat mixed. The study finds that industrial diversification reduces firm value, but geographical diversification does not have a significant impact on firm value. When examining each industry individually, the study established that industrial diversification enhanced firm value in the agricultural industry but did not significantly influence firm value in the other industries. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2976 Files in this item: 1
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Ntwiga, Davis Bundi; Ogutu, Carolyne; Kirumbu, Michael Kiura (International Journal of Electronic Finance, April 10, 2018)
[more][less]Abstract: The M-Shwari micro-credit lending system has excluded the low income earners as they lack good financial options due to volatile and fluctuating income. This paper proposes a decision support system for credit scoring and lending of the low income earners who are customers of M-Shwari using the hidden Markov model. The model emits the credit scores of the customers, both for the peer groups and the individual customers. The learning and training of the model utilises the customers' socio-demographics, telecommunication characteristics and account activities. The peer groups have higher credit scores and are more attractive to offer credit facilities using M-Shwari when compared to the individual borrowers. URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2974 Files in this item: 1
InclusionofPeergroupsorindividuals.pdf (361.5Kb) -
Kituku, Anastasia M; Amata, Evans; Wachira, Muturi (American Journal of Economics, 2016)
[more][less]Abstract: The purpose of this study was to establish the major determinants of uptake of medical cover at Kenya’s National Health Insurance Fund by informal sector workers among UNAITAS SACCO members in Murang’a County. Methodology: The target population comprised of all members of UNAITAS SACCO in Murang’a County. The population was 68,000 members who were in existence as at December 2014 (SASRA, 2014). Stratified random sampling technique was used to select 150 members in the informal sector participating in the study. A likert scale questionnaires was used to collect quantitative data. Statistical package for social science (SPSS) was used to draw inferences from the coded data. This included descriptive and inferential statistics. Results: Results showed that the major determinants of level of uptake of medical cover at Kenya’s National Health Insurance Fund by informal sector workers among UNAITAS SACCO members in Murang’a County were namely income level, awareness of NHIF benefits, access to NHIF outlet and the amount of premiums payable. The results also revealed that there were other determinants of uptake of NHIF medical scheme. These included gender of the head of the household, the level of education, presence of children, age and marital status. Unique contribution to theory, practice and policy: The study recommended that the government should educate the people operating within the informal sector on better ways of accessing finance so as to increase their capital and as result increase their levels of income. This would result to increased uptake of the NHIF medical scheme URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/2975 Files in this item: 1
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Now showing items 121-127 of 127