Barnabé, Bendela, Kazambua(Daystar University, School of Communication, September , 2016)
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Abstract:
Communication Audit (CA) provides organizations with advanced information that may prevent major breakdowns. This study audited not only the communication channels and networks that CECA 20 uses to communicate with its internal publics, but also focused on whether the internal communication of CECA 20 Beni addresses the needs, concerns, and interests of the internal publics. Data was collected and analyzed quantitatively using descriptive statistics and presented in tables, pie charts, and figures, as well as in form of narratives derived from qualitative data. The data collection instruments were questionnaire and in-depth interview. Walk around observation was also used to determine some aspects of internal communication culture of CECA 20 Beni. The collected data was analyzed by use of Statistical package for Social Sciences (SPSS). The study found out that various channels are used for internal communication, amongst them: face to face, meetings, and telephones. Existing communication gaps such as non-existence of church website, lack of communication plans, unclear communication on responsibility, and lack of written down communication policy were noted. In order to improve internal communication at CECA 20, the study recommended that CECA 20 puts in place an organization’s communication strategy along with other measures.