Competitive Strategies and Performance of Private Primary Schools

Abstract

The objective of the study was to determine the effect of competitive strategies on the performance of private primary schools and the corresponding hypothesis was formulated and tested. The study targeted 100 employees of 50 selected private primary schools in Kiambu County, Kenya and all of them responded. The study adopted a descriptive research design and purposive sampling. SPSS Version 21 was used to analyze data using simple linear regression analysis. Research findings from the test of hypothesis established that competitive strategies have positive and significant effects on the performance of private primary schools. The study confirms Competition Theory, Stakeholder Theory and Porter’s Generic Model which show a close link between the two variables.