COM 653X - Public Relations Research
AUGUST  2017 Semester
END OF SEMESTER MANDATORY PROECT- 50% SCORE
NB: There will be no written examination
Requirements for the Project
1.	Background: Identity an organization of your choice  and provide a brief overview of the organization’s focus (mission, vision, objectives) and history; size including  number of employees; location; products or services provided; key stakeholders; organizational structure; competition where relevant; and any other important information on internal or external environment of the organization. (4 marks)

2.	PR Campaign/Program: Select a PR/Communication campaign the organization has completed implementing.
a.	State the rationale for selecting that particular PR campaign/program (1 mark)
b.	What organizational goal did the campaign support? 		  (2 marks)
c.	List the PR/Communication activities that were undertaken to implement the PR campaign.(  4 marks)			
3.	Campaign Objectives: Indicate the campaign objectives. If they were not written in a SMART manner, re-write them. (2 marks)
4.	Research Objectives: From the campaign/program objectives develop three (3) to four (4) PR/Communication Objectives. (3 marks)
5.	Population/Audience segmentation: Describe the target population from where you will select a sample for data collection (1 mark)
6.	Sampling: Explain how you will select a sample from the population making sure to explain the sapling approach & method used. (2 marks)
7.	Data collection Methods: Describe the method (s) you will use to collect data about the campaign. Outline the data collection instrument (s) you will use and explain the rationale for the use of that particular instrument (s). (4 marks)
8.	Data Collection: Describe how you collected data.(1 mark)
9.	Data Analysis:  Present your analyzed data and attach a copy of the data collection instrument; also scan and email the raw data – e.g. answers to the questionnaire or transcripts of interviews or focus groups. This will make a good reference as I grade the project report (6 marks)
10.	Report Writing: Interpret your data and write your final report.(10 marks)
11.	Class Presentation – You will be required to make a 10 minute presentation of your work in class during the last two class days & exam week. The presentation will take the form of either a speech, a power point presentation or any other format ( e.g. a brochure; posters etc) that you find aproporiate for communicating your summarised findings to the organization. Your presnetation must have recomendations to the organization on how best to undertake future PR campaigns for enhanced value. (10 marks)

Total maximum score = 50 %