When the Personal and the Professional Clash: An Analysis of the Dual Professional Identity of Selected Kenyan J-Bloggers

Abstract

The purpose of this study was to explore the dual professional identity nature of the Kenyan J-bloggers with specific reference to Nairobi and Garissa Counties. The study was guided by the following specific objectives: to examine the ethical issues that Kenyan J-bloggers face, to find out what motivates the Kenyan J-bloggers to blog, and to explore the dual professional identity of a Kenyan J-blogger. This research centered on J-bloggers in Kenya. In examining the ethical issues that Kenyan j-bloggers face, the study established that there were several ethical guidelines that should be adhered to, which include adhering to copyright issues and giving credit to all the borrowed content, always being truthful and clearly making a distinction between individual opinions and facts, avoiding spam in the name of promoting blog posts, and maintaining the privacy of clients. The study also established that some j-bloggers are motivated by money, others are motivated by personal achievement and appreciation for a job well done, while some others do blog merely to inform the public. It also emerged that most bloggers perceive their work as service to the community as they try to fill the gaps left by the mainstream media in informing, educating, and entertaining the public. Lastly, the study found that J-bloggers face several challenges, among them monetizing the blogging career and finding the best niche to blog about. The study recommends that the government and policy makers develop policies and increase awareness on the legal and ethical issues that should be considered and followed by bloggers.