Does Strategic Planning Improve Organizational Performance? Evidence from Kenyatta National Hospital in Kenya

Abstract

The purpose of the study is to establish whether strategic planning improves organizational performance taking the case study of Kenyatta national hospital. The concept and practice of strategic planning is present globally and across sectors because of its perceived contribution to organizational effectiveness. Today organizations from both the private and public sectors have taken the practice of strategic planning seriously, as a tool that can be utilized to fast-track their performance. The study targeted the top management, middle level management and operational managers because they understand the institution’s strategic plan. The study adopted quantitative and qualitative research approaches. Both primary and secondary data were used and the analysis done using SPSS version 21. Decretive statistics was used to present the data. The study revealed that strategic plan implementation at KNH improved the performance of the hospital especially on service delivery to customers. The study concludes that in order to ensure effective strategy implementation, the organizations needs to continue involving all stakeholders in the process of strategic planning starting from formulation, implementation to monitoring and evaluation.