School of Communication: Recent submissions
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Apondi, Mary Gorety (School of communication, Daystar University, June , 2014)
[more][less]Abstract: Transparency International defines corruption as misuse of entrusted power for private gain (Pellegrini, 2007). Corruption can affect the image of an organization and reduce the level of public confidence and trust in that institution. The purpose of this study was to find out perceptions of the effect of corruption on corporate image of selected Programme Sub-Implementers (PSI’s) of National AIDS Control Council (NACC) in Machakos County. The objectives of the study were to determine the PSI’s perceptions of the corporate image of NACC in view of corruption allegations, to highlight the factors that contributed to corruption at NACC and to make recommendations on what NACC should do to fight corruption. This study utilized a descriptive research method and a sample size of 120 PSI’s was selected. Both quantitative and qualitative data were collected using well structured questionnaires. The study found out that more than half of the respondents did not think there was corruption at NACC. However, nearly all PSI’s who said there was corruption at NACC perceived the image of the organization to be average and poor. In this regard, the study therefore recommends that these findings be used by NACC to develop and implement communication, media and public relations programmes targeting the respondents who feel that there is corruption at NACC to redeem the image of the organization. Further recommendation is that NACC should carry out awareness creation on corruption and integrity targeting the internal stakeholders particularly the CACC’s so as to mitigate the high levels of corruption as well as improving the image of NACC. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3268 Files in this item: 1
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Otieno, Fredrick O. (School of communication, Daystar University, November , 2016)
[more][less]Abstract: Sexual abuse of pre-teen girls in slum areas is reportedly rising. It is likely that a communication problem fuels the rise, yet proper communication strategies are the basis on which effective communication can build better outcomes on prevention of sexual abuse. The main objective of this research was to identify the communication strategies employed by teachers against sexual abuse of pre-teen girls in Mukuru Kwa Njenga slum of Nairobi. The research was descriptive, and collected both quantitative and qualitative data. A total 395 questionnaires were distributed, 51 pre-teen girls participated in focus group discussions and 39 teachers were interviewed for the study. Quantitative data analysis was done using the Statistical Program for Social Sciences while qualitative data was analyzed using Atlas-Ti. Findings indicated that among teachers, 65% used textbooks, 11% used videos or films or TV and 15% used charts or posters or magazines to communicate issues about sexual abuse and its prevention. Of the schools, 61% had clubs, with teachers acting as patrons 33% of the time. Only 48% of the schools networked with other schools while overall, 43% of the pre-teen girls knew what sexual abuse was. Based on these and more findings, the research recommended that teachers should structure their communication into effective communication strategies; the government needs to actualize proper policies around sexual abuse of children; other stakeholders need to scale up their efforts against sexual abuse and parents should advocate for slum schools to introduce sexual abuse prevention activities where these lack. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3263 Files in this item: 1
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Ochieng’, Maureen W. (School of communication, Daystar University, June , 2018)
[more][less]Abstract: The National Alliance (TNA) used various Social Networking Sites (SNSs) for online public engagement, and as a communication tool for political mobilization ahead of the March 4th, 2013 General Election. Despite the use of the various SNS, limited evidence exists on the SNSs role in facilitating discussions, debates and the actual voter turnout during the elections. Hence, this study attempted to determine the role SNSs played in TNA campaign, and to investigate how the party mobilized the electorate translating online support into actual votes. Theory of public sphere and technological acceptance model were examined in the study. A retrospective study design was used to conduct the study, whose population included 119 post-graduate students and staff of University of Nairobi and Daystar University. Purposive sampling was used to obtain the study sample. Qualitative and quantitative data was collected through questionnaires and interviews. The Statistical Package for Social Scientists (SPSS) version 20 was used for data analysis and presentation. Findings indicated that the political party messages were a key influence on the respondents’ voting choices and not the SNSs debates. Use of SNSs by TNA enhanced public awareness and enabled the party’s engagement with the public. Despite the use of SNSs, traditional media is still relevant in the dissemination of political messages. The study therefore recommends the combined use of both traditional media and emerging SNSs in political messaging and public engagement. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3262 Files in this item: 1
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Rwenji, Nelly Wanjiru (School of communication, Daystar University, 2016)
[more][less]Abstract: This study sought to examine the role of management communication practices in employee engagement at Geothermal Development Company (GDC). It used descriptive survey design, which targeted 984 respondents out of which a sample of 148 was selected using proportionate stratified and simple random sampling techniques. Responses from 115 questionnaires returned were analysed and interpreted using SPSS software. Data from seven (7) in-depth interviews were analysed thematically. The study looked at the management communication practices at GDC with regard to channel preferences, message content, sender attributes and feedback mechanism. Managers preferred face-to-face communication while employees preferred emails, with only a fifth of employees preferring face-to-face communication. About half of the messages from managers contained task-related information, yet employees need other types of information for them to remain engaged with their organization. With regard to sender attributes, the majority of managers gave feedback, although not in a timely manner. There was a negative correlation between management accessibility and job grade, with those in job grade four to seven having little access to their supervisors. More than half of the employees were engaged and there was positive correlation between management communication practices and employee engagement. The study recommends that managers’ channel preferences be harmonized with employees’ channel preferences; accessibility of managers to the different cadres of employees; and the active utilization of feedback from employees in decision making. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3261 Files in this item: 1
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Kinyua, Grace, Wakini (School of Communication, Daystar University, April , 2017)
[more][less]Abstract: The purpose of this study was to compare the cancer stories covered by the Daily Nation newspaper in 2011 and 2015 to determine prominence of cancer reporting in the dailies. Its objectives were to explore the prominence of cancer stories in the Daily Nation by examining page placement, determine the extent of coverage of cancer stories in the Daily Nation by looking into size of space taken up by cancer stories, to investigate the consistency of cancer stories as reported in the Daily Nation and to identify the types of cancer reported in the Daily Nation in the years of study. Descriptive research design was used and the population of the study was 730 Daily Nation newspapers between 1st January to 31st December 2011 and 1st January to 31st December 2015. The researcher did a census of all the 730 newspapers for the study and content analysis approach was used to collect data which was analyzed using SPSS software. The study concluded that newspapers were a good, influential mode of creating public awareness. However, health stories were not given a first priority as they had to compete with socio-political stories and adverts; newspaper stories in the Daily Nation between the years 2011 and 2015 covered more political and business issues as opposed to health stories. Adverts also were given more space than cancer stories and that there was low prominence given to cancer stories and creation of health awareness in general. The study recommended that The Daily Nation newspaper should give more space to cancer stories by according these stories more space in terms of size used and that cancer stories should be placed on prominent pages, that is page 1, page 3, the editorial pages and back page as these can be easily viewed by readers. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3258 Files in this item: 1
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Ndulili, Mary N. (School of Communication, Daystar University, October , 2018)
[more][less]Abstract: The purpose of this study was to investigate the role of internal communication in media organizations with particular focus on Royal Media Services (RMS). The objectives were to investigate the role of internal communication in RMS, analyse the current internal communication tools and their impact on the communication strategies, critically analyse the impact of the internal communication processes, and analyse how RMS could effectively communicate with its internal publics. The study was grounded on the excellence theory. It adopted a mixed study design and the target population was 820 permanent and long contracted employees of RMS from which a sample size of 96 respondents were selected through stratified and purposive sampling techniques. Questionnaires and interviews were used to collect primary data which was analysed by use of the Statistical Package for Social Sciences (SPSS) version 23.0. Findings indicated that internal communication enabled RMS to have clear feedback mechanism, increased efficiency in the organization and consequently enabled the organization to meet its targets, objectives and goals. The findings further established that internal communication increased productivity, cemented relationships and led to improved team work at RMS. Based on the study findings, it was clear that RMS used mostly the message/discussion design strategies to communicate which includedadoption of an inclusive communication approach, ensuring proper flow of information within the media organization to enhance internal communication and enhancing RMS brand through building staff engagement. The study recommends that RMS strengthen its internal communication function with the head of corporate communication being positioned at the executive level. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3257 Files in this item: 1
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Macharia, Grace W. (School of Communication, Daystar University, October , 2017)
[more][less]Abstract: The purpose of this study was to investigate the role of corporate communication in local fundraising focusing on Amref Health Africa in Kenya. The study aimed at establishing the role of Amref Health Africa’s corporate communication function in creating and sustaining fundraising need awareness in Kenya, its role in local donor identification and donor relationship management strategies. The study also aimed at identifying successes or challenges experienced in past fundraising strategies employed by Amref Health Africa in Kenya. The study was based on a census involving all staff in the Nairobi head office and the 33 project offices across Kenya. An online survey was conducted and a total of 80 copies of an online questionnaire out of 265 were returned. Responses were analaysed using the Statistical Package for Social Sciences (SPSS) version 20 data analysis tool. In-depth interviews with the staff in the Communication, Fundraising and Business development departments were conducted to shed more light on pertinent issues that arose from the online survey. Findings showed that the Corporate Communication function in Amref Health Africa had a role to play in creating and sustaining the organisation’s fundraising needs awareness by communicating the identified key messages. Similarly, findings indicated that the corporate communication function should be involved in the execution of the local fundraising strategy through donor identification, segmenting, communicating persuasive messages and building long term mutually beneficial relationships. The study recommended strategic use of corporate communication Amref Health Africa’s in the organization’s local fundraising strategy specifically in donor identification, donor segmentation and relationships building through symmetrical communication programs as advocated by the excellence theory. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3255 Files in this item: 1
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Mundinia, Zachary Gioko (School of Communication, Daystar University, May , 2011)
[more][less]Abstract: This study identified and described the role and practice of Corporate Social Responsibility (CSR) from a perspective of Presbyterian Church of East Africa (PCEA), an organization in the Not for Profit (NfP) sector. Communication channels, strategies and tactics used by PCEA institutions to communicate CSR activities to the church’s publics were studied using the systems theory. The study had four objectives: 1) to identify the CSR programs and activities in PCEA, 2) to find out the practice of CSR by PCEA, 3) to find out how PCEA communicates CSR activities to internal and external publics, and 4) to investigate the role of CSR in PCEA. The respondents were 68 senior leaders in PCEA of whom 61 answered the self-administered questionnaires. The remaining 7 comprising past and current General Assembly officials were interviewed. Their responses corroborated responses from the questionnaires. Respondents indicated that the use of public relation firms and mass media for publicity were avoided due to cost factors. Further, PCEA favored inexpensive and swift channels such as letters, telephone and public announcements over any other channel. Nevertheless, the latter channels were less effective in communicating CSR information to external publics. However, majority of the respondents had the opinion that communication strategies and tactics such as media relations (83.33%), lobbying and advocacy (83.6%) and advertising and marketing (67.21%) could be very effective in informing external publics about CSR programs in PCEA. Further, 98.36 % felt that public relations were an effective strategy. Thus, PCEA can promote its corporate image and its reputation by partnering with media houses and public relation firms in CSR publicity. Likewise, such opportunity would also profit other organizations in the NfP sector. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3248 Files in this item: 1
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Ndirangu, Fredrick (School of Communication, Daystar University, June , 2014)
[more][less]Abstract: The issue of journalism ethics constitutes a fundamental aspect of the practice of journalism. Some of the basic principles that govern the conduct of journalism and thus promote ethical journalism ethics are accuracy, balance and verification among others. This study sought to explore the practice of these principles in the Catholic media houses in Kenya with specific reference to Radio Waumini and National Mirror. In particular, some of the key issues of interest were to establish the level of knowledge of journalism ethics among the Catholic media professionals and to establish factors that influenced newsroom decision in Catholic media. Further the study sought to identify the ethical challenges that the Catholic media professionals encountered in their profession. To do this the researcher used both quantitative and qualitative survey to collect data, that is, both questionnaires and face-to-face interviews. This was done among twenty journalists working in the Catholic media and four heads of departments in the same media house. The study was anchored on mixed-rule-deontology that is derived from both deontological and teleological ethical reasoning. The findings were analyzed using different descriptive methods and presented using appropriate descriptive methods. The study finally made some recommendations in view of improving the practice of journalism ethics in the Catholic media. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3246 Files in this item: 1
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Ochuodho, Jedida (School of Communication, Daystar University, 2011)
[more][less]Abstract: In Kenya, cases of patients accusing medical practitioners of negligence resulting in damage to health or even death are on the rise. These complaints are not necessarily due to professional incompetence but some result from improper diagnosis or incorrect adherence to prescribed treatment due to ineffective communication. This study comprised three research objectives. The first objective was to evaluate factors that affected doctor-patient communication. The second objective was to determine barriers to effective doctor-patient communication and the third objective was to establish ways of improving doctor-patient communication. Uncertainty Reduction Theory (1975) and Social Penetration Theory (1973) were the theoretical basis of this research to evaluate doctor-patient communication. The research used both qualitative and quantitative approaches to collect data that was analyzed to get findings. Questionnaires were administered to 200 patients. Subsequently, in-depth interviews were conducted with four doctors and six patients. Secondary sources were also used to strengthen the research. A content analysis of the transcribed interviews was performed while the responses from the questionnaires were analyzed using SPSS 17. Findings revealed that 89% of the patients were satisfied with the way the doctors communicated with them. The major elements of communication the respondents highlighted were effective listening, trust, doctors’ communication style and self-disclosure. A lot of factors such as use of jargon, differences in age, gender and culture and length of interaction also hindered effective communication. It was observed that doctor –patient communication can be improved by training doctors in communication skills and exploiting other channels of communication like online services. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3244 Files in this item: 1
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Kimani, Anne Wageni (School of Communication, Daystar University, June , 2012)
[more][less]Abstract: This research study sought to look into the internal communication process at Christ is the Answer Ministries (CITAM). CITAM is a church with assemblies; business units which include three schools (nursery, primary and secondary); a children’s centre and a radio station. The process of internal communication in CITAM was the focus of this study inspired by two case scenarios where communication took place in the organization but yielded negative results. The research employed the descriptive research design taking CITAM as a case study. CITAM staff formed the respondents for this study. Questionnaires were distributed to the sample and interviews carried out. The research study findings show that 69.1% of the respondents reported that they very often receive communication from their supervisors whilst 79.4% of the respondents communicate with their supervisors on a daily basis. These findings suggest frequent communication within CITAM. With these findings, recommendations have been presented such as the need to strengthen communication from supervisor to staff and communication from staff to supervisor which will in turn strengthen other communication components such as feedback. Additionally, recommendations for further study have been presented such as carrying out a research on the internal communication process of either CITAM Church assemblies alone or CITAM business units. The main reason for this recommendation is the operations of the assemblies are different from those of the business units and the internal communication process may therefore be different. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3243 Files in this item: 1
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Ogonji, BILLY, O (Daystar University, August , 2018)
[more][less]Abstract: The relationship between media coverage and corporate reputation is an essential phenomenon given its influence on perceptions among audiences. For instance, customers affiliate themselves with organizations with good reputations and regularly patronize their products and/or services. Past studies also indicate that the measure of organizational success is based on the attitudes and opinions of the public arising from media coverage of an organization’s attributes. The purpose of this study was to explore how negative media coverage influences the corporate reputation of the National Social Security Fund (NSSF). The sample size was 103 respondents drawn from Central Organization of Trade Unions (COTU), Federation of Kenya Employers (FKE) and Agricultural Employers Association (AEA) who were also the target population. Descriptive research design was used in this research and both questionnaire and Focus Group discussions employed for data collection. Quantitative data was analysed using SPSS programme and Thematic Content Analysis for analysing qualitative data. The findings of the study revealed that the publics of NSSF depended on the media as a source of information. However, majority of the respondents depended on their organizations internal publications as a source of information. Majority of the responses from the publics indicated negative perceptions towards the corporate reputation of NSSF. Finally, a correlation was identified between negative media coverage and the corporate reputation of NSSF. The key recommendations of the study included creative use of the media by NSSF such as publishing news articles, production of television documentaries and carrying out Corporate Social Responsibility activities in highlighting positive organizational attributes. It also included initiatives such as media relations and media monitoring in order to safeguard sensitive information likely to influence public decisions. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3240 Files in this item: 1
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OGONGI, BILLY, O (Daystar University, August , 2018)
[more][less]Abstract: The relationship between media coverage and corporate reputation is an essential phenomenon given its influence on perceptions among audience.For instance customers, affiliate themselves with organisations with good reputations and regularly patronize their products and/or services.Past studies also indicate that the measure of organisational success is based on the attitudes and opinions of the public arising from media coverage of an organisations attributes.The purpose of this study was to explore how negative media coverage influences the corporate reputation of National security of social fund (NSSF).The sample size was 103 respondents drawn from central organisations of trade unions (COTU), federation of Kenya employers (KFE) and agricultural employers association (AEA) who were also target population.Descriptive research design was used in this research and both questionnaire and focus groups discussions employed for data collection.Quantitative data was annalysed using SPSS programme and thematic content annalysis for annalysing quantitative data.The findings of the study reviewed that the publics of NSSF depended on the media as a source of information.However, majority of the respondents depended on their organisations internal publications as a source of information.Majority of the responses from the publics indicated negative perceptions towards the corporate reputation of NSSF.Finally, a correllation was identified between negative media coverage and the corporate reputation of NSSF.The key recommendations of the study included creative use of the media by NSSF such as publishing new articles, production of television documentaries and carrying out corporate social responsibility activities in highlighting positive organisational attributes.It also included initiatives such as media relations and media monitoring in order to safeguard sensitive information likely to influence public decisions. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3239 Files in this item: 1
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Oburu, Redempta (School of communication, Daystar University, July , 2017)
[more][less]Abstract: The purpose of this study was to examine the effects of the communication involved in play on standard seven children‟s interpersonal communication skills development in six selected primary schools in Lang‟ata Constituency in Nairobi County. The study utilized a descriptive research design and was guided by two-way theory of communication. The target population comprised 6 head teachers, 44 teachers and 690 children in six selected primary schools in Lang‟ata Constituency. The head teachers were purposively sampled making number remain at six, whole representation of teachers was used leaving the sample size at 44 but 10% was used on the children making sample size 69. Questionnaires containing open and close-ended questions were administered to the head teachers and teachers of the schools while interview guide and observation were used to collect data from the children which was later analyzed and presented with the aid of Statistical Package for Social Sciences (SPSS) version 20. The major findings of the study were that 94% of the children agreed that they played in school making play an effective tool for this study. Various forms of communication were evident in play including verbal, aural, non-verbal written and visual. Key interpersonal communication skills including negotiation, problem solving, leadership, listening, verbal communication, decision making, assertiveness and non-verbal skills were very apparent during the communication that was taking place as children played. The study also found out that the interpersonal communication skills that children developed as they played were very relevant in their professional and personal relationships thereby presenting a solution to the problem of most people lacking interpersonal communication skills by showing how play can help children learn these skills at a young age. Schools should find other ways that children could gain interpersonal skills other than play. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3237 Files in this item: 1
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Kigen, Florence N. (School of communication, Daystar University, May , 2019)
[more][less]Abstract: Cervical cancer is a disease that can be controlled if women are aware of the risk factors and preventive measures so as to adopt healthy behavior. Knowledge is paramount through proper communication strategies to educate about cervical cancer. Women however continue to die from cervical cancer and some experts rate it as one of the most prevalent cancers in women especially in the age group of 35-45. This study sought to investigate what communication strategies are utilized to communicate to illiterate women aged 35-45 in Mbooni West sub-county. It investigated verbal, non-verbal and visual communication strategies utilized in educating women about cervical cancer. The study employed qualitative descriptive research design to enable giving accurate portrayal of the phenomenon. Interviews and focus group discussions were utilized as the key data collection instruments. The study revealed that most illiterate women of Mbooni Sub-county felt enough has not been done to educate rural women about cervical cancer because many people have not been reached about cervical cancer, not all rural women go to hospital, and that rural women need more education on cancer. Women could prevent or minimize the possibility of acquiring cancer through regular check-ups, having one partner, and observing proper hygiene. Women got information on cervical cancer such as risk factors, preventive measures, and effects on health through various communications strategies including verbal, non-verbal, and visuals. It was discovered that radio was the main mode of communication as verbal strategy that educates women about cervical cancer and that majority of women had heard of cervical cancer but not well aware of the risk and preventive factors. The study recommended that wide spectrum of communication strategies be designed to reach women about cervical cancer. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3234 Files in this item: 1
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Ayieko, Miriam Kwena (School of communication, Daystar University, December , 2018)
[more][less]Abstract: Citizen journalism and ethics is an evolving research area. This study focused on finding out citizen journalism and ethical considerations among university students, a case of the Catholic University of Eastern Africa (CUEA). This research is an attempt to contribute to research on citizen journalism and ethics. The research was guided by social responsibility theory of the press premised on four ethical ideals: truth, accuracy, objectivity and balance. The ethical ideals of social responsibility theory provides a framework on how the media should operate with considerable measure of ethical obligations to society. The research used a descriptive design with both quantitative and qualitative approaches. The study’s population was CUEA Langata Campus students enrolled during the January 2018 semester. From this population, 258 participants across eight strata of CUEA faculties and institutes who practice citizen journalism were sampled for the study. In addition, 20 Facebook accounts were purposively sampled to provide qualitative evidence of the kind of contents published by citizen journalists studied. The findings revealed that most citizen journalists shared contents related to events, experiences and comments. The findings also confirmed that citizen journalism is participatory. Citizen journalism provides opportunity for the continuity of a story, developing news in a horizontally conversational way. Another key finding of the study was that the tenets of social responsibility theory were still relevant in citizen journalism practice. In view of these findings, the study recommends the drafting of guidelines based on the assumptions of social responsibility theory to guide citizen journalism practice. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3233 Files in this item: 1
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Areba, Tabitha Nyanchoka (School of communication, Daystar University, September , 2017)
[more][less]Abstract: This study sought to investigate the level of childhood cancer awareness in Kenya. The specific objective of the study was to assess the level of childhood cancer awareness amongst guardians/parents of young children in Kenya from the age of 4-11 years. The study was anchored on the convergence theory and the theory of planned behavior. The study adopted a descriptive research methodology, as it sought to assess respondents’ level of information, opinions and perceptions on childhood cancer information. It targeted a population of 800 parents/guardians of children aged 4-11 years in Nairobi, who sought medical attention at Gertrude’s Children’s Hospital in August 2017. Interviews were also done with health editors working in leading print and electronic media houses, as well as bloggers. A focus group discussion with parents/guardians of children who attended church at Nairobi`s Newlife SDA was also conducted. Data was also collected through self-administered questionnaires. Quantitative data was analyzed statistically using Statistical Package for the Social Science (SPSS) version 21, while qualitative data was analyzed using the constant comparative technique. The findings from this study showed that the levels of awareness on childhood cancer among guardians / parents in Kenya was low. While media houses said they could create awareness if backed by campaigns, it was established that online media and healthcare workers were the most preferred sources of health information. The findings are crucial to policymakers in long-term formulation and implementation of strategy for increasing awareness on childhood cancer early warning signs and the importance of seeking medical attention early. The insights gained in this study could become the first steps in the creation of a mass media awareness program aimed at reducing risk-factor prevalence and raise awareness on prevention, early detection and treatment of childhood cancer as well as the importance of seeking medical attention early. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3232 Files in this item: 1
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Otsieno, Maurice O. (School of communication, Daystar University, December , 2017)
[more][less]Abstract: The purpose of this study was to evaluate the effectiveness of communication strategies used in poverty reduction programmes by Caritas Nairobi. The study was conducted in the slums that are under the Archdiocese of Nairobi: Mukuru kwa Njenga and Mathare slums. The following objectives guided the study: to determine the communication strategies used by Caritas Nairobi; to identify the issues/themes communicated by Caritas Nairobi in its poverty alleviation messages; and to evaluate the effectiveness of the strategies used by Caritas Nairobi in disseminating poverty reduction messages. The participatory development theory guided the study. The study used descriptive research design and targeted 88 respondents. A sample of 72 respondents (project beneficiaries) was selected. The sample was purposively selected to include only those who were members of Caritas Nairobi programmes. Questionnaire and interview were the instruments of data collection and the collected data was analysed using descriptive statistics. Statistical Package for the Social Sciences (SPSS) version 16.0 was used as an aid in the data analysis. Some of the study findings were: that most of the communication strategies used by Caritas Nairobi had a positive impact on poverty reduction among the targeted population members; that meetings and word of mouth were the most effective media for communicating Caritas projects‟ information; and that project information was mainly communicated through Kiswahili although there were instances when English was used. Among the study‟s recommendations was that regular communication by Caritas Nairobi to its programmes‟ beneficiaries be regularly done through telephone, meetings, and face to face discussions as these were critical to effective dissemination of project information. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3230 Files in this item: 1
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Shichana, Petronilla Mbishi (School of communication, Daystar University, April , 2019)
[more][less]Abstract: The purpose of the study was to evaluate the employee‟s perception of crises communication preparedness at the Kenya Airports Authority (KAA). The objectives of the study were to; evaluate the crises communication preparedness at KAA; examine the prescriptive steps put in place by KAA for communication during crises; find out the availability and utilization of crises communication personnel at KAA; and identify the best practices for crises communication preparedness existing at KAA. The study adopted descriptive research design. The target population was 850 employees of KAA working at the headquarter offices in Nairobi. The study used stratified sampling technique to select a sample size of 85 employees from the target population. A questionnaire was used to collect primary data which was analyzed using the Statistical Package for Social Sciences (SPSS) version 23.0. The study found that KAA is adequately prepared to communicate during crises at 77%, complete with a communication plan at 80% and structures and procedures to help detect crises and mitigate their impact at 73%. Further, the study established that KAA has prescriptive steps put in place including structures for reputational management at 75%. The personnel within these structures were trained and charged with the task of managing crises at 71%. The study concluded that KAA has an elaborate crises management plan, however, it had not undertaken any drill or mock crises to test the capacity of the procedures, structures and trained personnel in place. The study therefore recommended that the procedures, structures and array of preparedness put in place to manage crises should be regularly tested through drills or mock crises to ensure effectiveness of the range of capabilities to manage crises. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3228 Files in this item: 1
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Kilonzo, Rachael Kailu (School of Communication, Daystar University, April , 2019)
[more][less]Abstract: Internal communication is crucial for the welbeing, success and failure of an institution. A Communication Audit (CA) is frequently used for assessing the strengths and weaknesses of an institution’s internal communication structure and to suggest approaches for improvements. This study was done to investigate the opinions held by the internal publics of Kenya Institute of Mass Communication (KIMC) regarding the effectiveness of the existing communication channels. The study used general systems theory and the stakeholder theory. The study objectives were; to identify the formal and informal communication channels used for internal communication at KIMC, to find out the opinions held by the internal publics of KIMC towards the effectiveness of the existing communication channels, to investigate the direction of information flow at KIMC and to identify the information needs of the internal publics of KIMC. Descriptive survey design was used; 118 questionnaires were administered and 13 staff interviewed. It was established that the internal publics of KIMC communicated to each other both formally and informally using both synchronous and asynchronous communication channels depending on the situation. The student respondents (77%) preferred written communication, face-to- face and group meetings for their internal communication practices. These methods were effective in communicating the vision and mission statement of the institution to the students. However, the channels were not effective in communicating same to the staff. The study also revealed that information at KIMC flowed through upward, downward and horizontal communication. The upward flow was minimal while downward flow was authoritative. The study recommended that middle level media training institutions ought to explore new technology and social media communication platforms in their internal communication practices. Description: Thesis URI: http://repository.daystar.ac.ke/xmlui/handle/123456789/3224 Files in this item: 1